Never miss a story

Get subscribed to our newsletter


×
Google . Pixabay

Learning from the Facebook fiasco, Google has rolled out new policies for verifying election advertisers in the US that require additional verification for anyone who wants to purchase an election ad on Google in the country.

“As a first step, we’ll now require that advertisers confirm they are a US citizen or lawful permanent resident, as required by law,” Kent Walker, Senior Vice President at Google, said in a statement late Friday.


This means advertisers will have to provide a government-issued ID and other key information.

“To help people better understand who is paying for an election ad, we also require that ads incorporate a clear disclosure of who is paying for it,” Walker added.

The move comes in the wake of strong evidence that Russia used social media and online ads in an attempt to influence the 2016 US Presidential election.

Google will soon release a new “Transparency Report” specifically focused on election ads.


Google to verify advertisers in the US. Pixabay

This report will describe who is buying election-related ads on its platforms and how much money is being spent.

“We’re also building a searchable library for election ads, where anyone can find election ads purchased on Google and who paid for them,” Walker noted.

Google is already investing in keeping its own platforms secure and working with campaigns, elections officials, journalists, and others to help ensure the security of the online platforms that they depend on.

“We’ve developed a range of ‘Protect Your Election’ tools with Alphabet’s ‘Jigsaw’ that are specifically tailored for people who are at particularly high risk of online attacks,” said the Google executive.

“We’ve partnered with the National Cyber Security Alliance and Digital Democracy Project at the Belfer Centre at Harvard Kennedy School to fund security training programmes for elected officials, campaigns, and staff members,” Walker said.

In order to prevent election interference on its platform, Facebook has also introduced new changes to increase transparency and accountability for electoral ads and pages.

Also Read: Microsoft Working to Fix Chrome Freezing Issues in Latest Windows 10 Update

To get authorised by Facebook, advertisers will now need to confirm their identity and location.

“Advertisers will be prohibited from running political ads–electoral or issue-based–until they are authorised,” Rob Goldman, Vice President, Ads at Facebook, said recently in a blog post.

Facebook is also investing in Artificial Intelligence (AI) and adding more people to help find advertisers that should have gone through the authorisation process but did not. (IANS)


Popular

Unsplash

Meta-owned WhatsApp on Monday announced an incubator programme in India.

Meta-owned WhatsApp on Monday announced an incubator programme in India that will select 10 organisations and help them build digital solutions to tackle critical health issues.

Called the WhatsApp Incubator Programme (WIP), the initiative aims to facilitate positive and measurable health outcomes at scale by leveraging the WhatsApp Business Platform.

Keep Reading Show less
Unsplash

India has to define its stand and negotiate its international policy keeping in view the nation's best interests of the long run.

By D.C. Pathak

Advent of Biden Presidency with its resonating calls of 'America is back', 'we will repair our alliances' and 'will engage with the world once again' on one hand and the rise of President Xi Jinping with a stronger hold on China after the Plenary session of the 19th Central Committee of CPC, on the other, have got strategic analysts to examine if a new Cold War was already on the horizon.

Keep Reading Show less
Unsplash

Digital becomes more popular and companies expand their D2C (direct-to-consumer) connections

Smartphone companies which have strong consumer pull now face most of the reputation issues caused by infringement of their brands in the digital space, according to a new report.

There are three main techniques pertaining to brand infringement —fake gratification, fake presence and fake representation.

According to Faisal Kawoosa, founder and chief analyst, Techarc, as digital becomes mainstream and brands increase their D2C (direct-to-consumer) engagements, they need to proactively police the digital space to hunt for any infringement cases.

Follow NewsGram on Twitter to stay updated about the World news.

"The first thing brands need to do is to come out of denial mode and create a common synergy between marketing, ecommerce, IT and digital teams," he said in the Brand Reputation Index (BRIX) report.

In fake gratification, scammers infringe any brand's identity by offering fake coupons, rewards, schemes, and discounts. This is the easiest trap for consumers who are searching for best deals when they decide about buying a smartphone of their interest.

Keep reading... Show less