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Google, YouTube Pull Over More Than 300 Trump Ads as US Prez Poll Nears

The main formats Google offers political advertisers are Search ads, YouTube ads and display ads. Under the new rules, political advertisers may target their ads only down to the postal code level

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A man walks past a Google sign outside with a span of the Bay Bridge at rear in San Francisco, May 1, 2019. VOA

More than 300 Donald Trump ads have been pulled by Google and its video-sharing platform YouTube for violating the companies’ policies. The campaign videos, notably, ran over the summer.

This comes at a time when handling political advertisements on social media has become a growing concern as the 2020 US presidential election approaches and tech giants are under fire over political ads.

Twitter has even decided to ban all kinds of political ads on its platform.

Over 300 video ads for President Trump were taken down, mostly over the summer, for violating the company policy. Compared to the TV, online ads can spread lies at an alarming rate — bolstered by machine-learning algorithms that can identify target audiences at enormous speed and scale, CBS News reported on Monday.

According to CBS News, even though the ads were taken down, the archive does not detail what policy was violated.

It was not clear if it was a copyright violation, a lie or extreme inaccuracy.

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FILE – Silhouettes are seen in front of a Youtube logo, in this picture illustration taken in Zenica, Oct. 29, 2014. VOA

The ads determined to be offending are not available to be screened. We found very little transparency in the transparency report, the report added.

It is pertinent to note that political ads on social media do not adhere to different rules than political ads on TV.

The political ads on social media fall under specific scrutiny because of their unique ability to disseminate bad information and their inability to properly tackle them.

Also Read: Huawei GT-2 Smartwatch Soon to be Launched in India

Meanwhile, earlier in November, Google announced new limits on political advertisers globally from micro-targeting users via election ads based on their political affiliation.

The main formats Google offers political advertisers are Search ads, YouTube ads and display ads. Under the new rules, political advertisers may target their ads only down to the postal code level. (IANS)

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Here’s Why Twitter CEO Jack Dorsey Prefers DuckDuckGo over Google

The DuckDuckGo Privacy Protection aims at blocking all the hidden trackers they can find, exposing the major advertising networks tracking its users over time

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Jack Dorsey, CEO and co-founder of Twitter and founder and CEO of Square, speaks at the Consensus 2018 blockchain technology conference in New York City. VOA

BY MD WAQUAR HAIDER 

Twitter founder and CEO Jack Dorsey last week revealed that he has been using DuckDuckGo as his default search engine for quite some time now, apparently due to its stronger privacy features compared to other popular alternatives such as Google Chrome, among others.

DuckDuckGo claims that it is different from tech giants like Google and Facebook, which track user activities to provide targeted ads and services.

Experts feel that DuckDuckGo is still quite a small player compared to Google Chrome which is used by over 2 billion people globally for Internet browsing, but it can indeed be seen as an alternative for those who care for their privacy.

“One thing that makes DuckDuckGo different from other search engines is that it does not profile its users and show all users the same search results for a given search term which helps in giving out the best searches, cancelling all fake websites and click baits that can easily download themselves into our system,” John Dong, Director, Tenda, a leading provider of networking devices, told IANS.

Launched in 2008, DuckDuckGo’s search engine is far behind Google, with its average number of searches per day reaching close to 50 million, while Google processes more than 3.5 billion search queries a day.

But just because the browser does not profile its users, it does not mean ads are not served on the platform.

“It is a myth that search engines need to track you to make money on Web search. When you type in a search, we can show an ad just based on that search term. For example, if you type in ‘car’, we show a car ad. That doesn’t involve tracking because it is based on the keyword and not the person,” explains the DuckDuckGo website.

The DuckDuckGo browser features smarter encryption and private search — all designed to operate seamlessly together while a user searches and browses the web.

“We are proud to say that at the end of 2016, we surpassed a cumulative count of 10 billion anonymous searches served, with over 4 billion in 2016 alone! We are growing faster than ever with our first 14M day on Jan 10, 2017,” Gabriel Weinberg, CEO and Founder, DuckDuckGo, recently wrote in a blog post.

“In terms of growth, 2018 saw our average daily private searches leap 63 per cent, from 19 million to 31 million. To put things into perspective, that is 723 per cent growth in average daily searches since the privacy zeitgeist of 2013,” Weinberg said.

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A man walks past a Google sign outside with a span of the Bay Bridge at rear in San Francisco, May 1, 2019. VOA

According to him, people are actively seeking out ways to reduce their digital footprint online. For example, a Pew Research study reported 40 per cent think that their search engine provider should not retain information about their activities.

“DuckDuckGo has a point to prove. However, it is very difficult to get into a territory dominated by godfather of Internet, Google. DuckDuckGo has to do something really great to be seen by potential users,” said Faisal Kawoosa, Founder and Chief Analyst at market research firm techARC.

DuckDuckGo also introduced a fully revamped version of its browser extension and mobile app.

The updated app and extension are now available across all major platforms — Firefox, Safari, Chrome, iOS and Android — so that a user can easily get all the privacy essentials you need on any device with just one download.

The DuckDuckGo browser extension and mobile app comes with a Privacy Grade rating (A-F) when a user visits a website.

This rating lets the users see at a glance how protected they are, dig into the details to see who the company caught trying to track the user and learn how they have enhanced the underlying website’s privacy measures.

The Privacy Grade is scored automatically, based on the prevalence of hidden tracker networks, encryption availability and website privacy practices.

Also Read: Users to be Able to Order Apple’s New Mac Pro Soon

This alternative to the US-based search engine giant aims to expose and block tracker networks watching its users.

The vast majority of websites across the Internet contain hidden tracker networks, with Google trackers now lurking behind 76 per cent of pages, Facebook’s trackers on 24 per cent of pages, and countless others soaking up users personal information to follow you with ads around the Web, or worse, claims DuckDuckGo.

The DuckDuckGo Privacy Protection aims at blocking all the hidden trackers they can find, exposing the major advertising networks tracking its users over time. (IANS)