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Google’s first Indian Cloud Platform set to empower enterprises

Since the migration to Google Cloud, Hike has seen a 25-30 per cent reduction in latency, improving the overall user experience on its platform.

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Google and getty images both will be benefited by this collaboration. Wikimedia Commons
Google and getty images both will be benefited by this collaboration. Wikimedia Commons
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  • Google’s first cloud platform India will help the growing enterprises greatly.
  • Owners of the enterprises and technology buffs are really excited about it.
  • The new GCP will help the enterprises work more efficiently and quickly

Several Indian enterprises have chosen Google Cloud to grow their businesses in the past few years. With the Google Cloud Platform (GCP) region now live in the country, the behemoth is one step closer to helping more local firms embrace Cloud.

The Cloud region in Mumbai — that uses Google’s core infrastructure, data analytics and machine learning — offers several services, including computing, Big Data, storage and networking.

“The launch of the Cloud region opens up new opportunities for several new partners who will benefit from building their services on Google Cloud,” Mohit Pande, Country Manager-India, Google Cloud, told IANS.

Google is bullish on India when it comes to Cloud adoption.

When it comes to cloud in India, Google is the most dominant. Pixabay
When it comes to cloud in India, Google is the most dominant. Pixabay

Hike Messenger — the first homegrown messaging platform — has migrated its entire messaging application and network as well as all front-end traffic on to Google Cloud.

Since the migration to Google Cloud, Hike has seen a 25-30 percent reduction in latency, improving the overall user experience on its platform. Google Cloud is also allowing Hike to scale with efficiency and reduce its go-to-market time and effort.

The GCP has helped Hike Messenger in increasing its efficiency and speed. Wikimedia Commons
The GCP has helped Hike Messenger in increasing its efficiency and speed. Wikimedia Commons

Big enterprises and emerging businesses like Ashok Leyland, Calcutta Electric Supply Corporation (CESC), Dainik Bhaskar Corp, Reliance Entertainment-Digital, Dalmia Cement, DTDC, Delhivery.com, GoIbibo, Royal Enfield, Air Vistara, Tata Sky and Walnut have chosen Google Cloud as their technology platform.

“The new GCP region will help more customers build applications and store their data, and significantly improve latency for customers and end users in the area,” Pande added.

The Mumbai region joins Singapore, Taiwan, Sydney and Tokyo in the Asia-Pacific, making it easier for customers to build highly available, “performant” applications using resources across those geographies.

The GCP region has three zones. Developers and network admins can distribute apps and storage across multiple zones to protect against service disruptions.

Hosting applications on GCP can improve latency up to 90 per cent. Wikimedia Commons
Hosting applications on GCP can improve latency up to 90 percent. Wikimedia Commons

Hosting applications in the new region said the Google executive, can improve latency from 20 to up to 90 percent for end users in Chennai, Hyderabad, Bengaluru and Mumbai, compared to hosting them in the other closest region which is Singapore.

With over 50 million SMBs, India is one of the fastest-growing economies in the world. “We have an incredible local team of seasoned enterprise and developer experts connecting with start-ups, SMBs and large corporations to understand their needs and offer solutions accordingly,” Pande told IANS.

According to Manish Verma, Chief Technology Officer at Hungama, they wanted to have a low latency and secure cloud platform to create their active-active, high-availability and load-balanced multi-Cloud set-up.

“Google Cloud Platform gave us a low latency network, better than expected SSL [Secure Sockets Layer] performance, and the ability to optimise costs further with custom machine types,” said Verma.

For Sandeep Kalidindi, Head of Technology at one of India’s largest education networks PaGaLGuy, once the company was exposed to GCP and understood the superiority of the platform, its mindset changed from “let us do everything on our own” to “let us do what we do best” and delegate the rest.

Cloud networking is also a great way of lessening the work burden. Pizabay
Cloud networking is also a great way of lessening the work burden. Pixabay

“We are always eager to see what new services are being launched and are extremely excited about what GCP can provide as part of its roadmap,” Kalidindi added.

“We really appreciate the stability and scalability of the GCP platform. As a fast-growing start-up, we can scale our platform up and down in minutes without any worries,” Gaurav Tripathi, Chief Technology Officer and Co-founder at Innoplexus AG, wrote on the GCP Mumbai webpage.

Innoplexus caters to the life sciences industry, offering Data as a Service (DaaS) and Continuous Analytics as Service (CaaS) products.

Google recently announced a partnership with Cisco to help its customers improve agility and security in a hybrid world with a fully-supported, open solution for developing and managing applications on-premises and on Google Cloud.

Google has collaborated with Coursera and Cisco to improve its Cloud Platform, Pixabay
Google has collaborated with Coursera and Cisco to improve its Cloud Platform, Pixabay

To meet the growing demand for industry-ready workforce in cloud computing, data analytics and machine learning, Google has also collaborated with Coursera, a leading US-based global online education platform, to launch a series of on-demand GCP training courses.

These courses range in skill levels from beginner to advanced and include topics like cloud fundamentals, operations, security, data analytics and machine learning. IANS

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Europe Hits Google With Record $5 Billion Antitrust Fine, Appeal Ahead

The Commission's decision, according to Google CEO Sundar Pichai, sends a troubling signal in favour of proprietary systems over open platforms

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Google must now bring the conduct effectively to an end within 90 days or face additional penalty, the ruling said. Pixabay

Accusing Google of illegally using Android mobile devices to strengthen dominance of its search engine, the European Commission on Wednesday imposed a record fine of 4.34 billion euros ($5 billion) on the tech giant, which said it would appeal against the decision.

According to the Commission, Google has imposed since 2011 illegal restrictions on Android device manufacturers and mobile network operators to cement its dominant position in general Internet search.

Google must now bring the conduct effectively to an end within 90 days or face additional penalty, the ruling said.

Reacting to the ruling, Google CEO Sundar Pichai said the company will appeal against the Commission’s decision.

“Rapid innovation, wide choice, and falling prices are classic hallmarks of robust competition. Android has enabled this and created more choice for everyone, not less. This is why we intend to appeal today’s Android decision,” Pichai wrote in a blog post immediately after the verdict.
The decision, according to the Google CEO, ignores the fact that Android phones compete with iOS phones.

“It also misses just how much choice Android provides to thousands of phone makers and mobile network operators who build and sell Android devices; to millions of app developers around the world who have built their businesses with Android; and billions of consumers who can now afford and use cutting-edge Android smartphones,” Pichai wrote.

According to Commissioner Margrethe Vestager who is in charge of competition policy, their case is about three types of restrictions that Google has imposed on Android device manufacturers and network operators to ensure that traffic on Android devices goes to the Google search engine.

“In this way, Google has used Android as a vehicle to cement the dominance of its search engine. These practices have denied rivals the chance to innovate and compete on the merits. They have denied European consumers the benefits of effective competition in the important mobile sphere. This is illegal under EU antitrust rules,” Vestager explained.

Google CEO Sundar Pichai
Google CEO Sundar Pichai. (Wikimedia Commons)

In particular, Google has required manufacturers to pre-install the Google Search app and browser app (Chrome), as a condition for licensing Google’s app store (the Play Store).

The company made payments to certain large manufacturers and mobile network operators on condition that they exclusively pre-installed the Google Search app on their devices.

The Commission also found that Google prevented manufacturers wishing to pre-install Google apps from selling even a single smart mobile device running on alternative versions of Android that were not approved by Google.

The Commission’s decision, according to Google CEO Sundar Pichai, sends a troubling signal in favour of proprietary systems over open platforms.

Pichai said the company has always agreed that with size comes responsibility.

Also Read: Google Gave Notice of it’s First Private Transatlantic Subsea Cable Project

“A healthy, thriving Android ecosystem is in everyone’s interest, and we’ve shown we’re willing to make changes.

“But we are concerned that today’s decision will upset the careful balance that we have struck with Android, and that it sends a troubling signal in favour of proprietary systems over open platforms,” he added.

The Commission, however, said that as Google obtains the vast majority of its revenues via its flagship product, the Google search engine, the company understood early on that the shift from desktop PCs to mobile Internet, which started in mid-2000, would be a fundamental change for Google Search.

So, Google developed a strategy to anticipate the effects of this shift, and to make sure that users would continue to use Google Search also on their mobile devices, the Commission said. (IANS)