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Google’s first Indian Cloud Platform set to empower enterprises

Since the migration to Google Cloud, Hike has seen a 25-30 per cent reduction in latency, improving the overall user experience on its platform.

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Google and getty images both will be benefited by this collaboration. Wikimedia Commons
Google and getty images both will be benefited by this collaboration. Wikimedia Commons
  • Google’s first cloud platform India will help the growing enterprises greatly.
  • Owners of the enterprises and technology buffs are really excited about it.
  • The new GCP will help the enterprises work more efficiently and quickly

Several Indian enterprises have chosen Google Cloud to grow their businesses in the past few years. With the Google Cloud Platform (GCP) region now live in the country, the behemoth is one step closer to helping more local firms embrace Cloud.

The Cloud region in Mumbai — that uses Google’s core infrastructure, data analytics and machine learning — offers several services, including computing, Big Data, storage and networking.

“The launch of the Cloud region opens up new opportunities for several new partners who will benefit from building their services on Google Cloud,” Mohit Pande, Country Manager-India, Google Cloud, told IANS.

Google is bullish on India when it comes to Cloud adoption.

When it comes to cloud in India, Google is the most dominant. Pixabay
When it comes to cloud in India, Google is the most dominant. Pixabay

Hike Messenger — the first homegrown messaging platform — has migrated its entire messaging application and network as well as all front-end traffic on to Google Cloud.

Since the migration to Google Cloud, Hike has seen a 25-30 percent reduction in latency, improving the overall user experience on its platform. Google Cloud is also allowing Hike to scale with efficiency and reduce its go-to-market time and effort.

The GCP has helped Hike Messenger in increasing its efficiency and speed. Wikimedia Commons
The GCP has helped Hike Messenger in increasing its efficiency and speed. Wikimedia Commons

Big enterprises and emerging businesses like Ashok Leyland, Calcutta Electric Supply Corporation (CESC), Dainik Bhaskar Corp, Reliance Entertainment-Digital, Dalmia Cement, DTDC, Delhivery.com, GoIbibo, Royal Enfield, Air Vistara, Tata Sky and Walnut have chosen Google Cloud as their technology platform.

“The new GCP region will help more customers build applications and store their data, and significantly improve latency for customers and end users in the area,” Pande added.

The Mumbai region joins Singapore, Taiwan, Sydney and Tokyo in the Asia-Pacific, making it easier for customers to build highly available, “performant” applications using resources across those geographies.

The GCP region has three zones. Developers and network admins can distribute apps and storage across multiple zones to protect against service disruptions.

Hosting applications on GCP can improve latency up to 90 per cent. Wikimedia Commons
Hosting applications on GCP can improve latency up to 90 percent. Wikimedia Commons

Hosting applications in the new region said the Google executive, can improve latency from 20 to up to 90 percent for end users in Chennai, Hyderabad, Bengaluru and Mumbai, compared to hosting them in the other closest region which is Singapore.

With over 50 million SMBs, India is one of the fastest-growing economies in the world. “We have an incredible local team of seasoned enterprise and developer experts connecting with start-ups, SMBs and large corporations to understand their needs and offer solutions accordingly,” Pande told IANS.

According to Manish Verma, Chief Technology Officer at Hungama, they wanted to have a low latency and secure cloud platform to create their active-active, high-availability and load-balanced multi-Cloud set-up.

“Google Cloud Platform gave us a low latency network, better than expected SSL [Secure Sockets Layer] performance, and the ability to optimise costs further with custom machine types,” said Verma.

For Sandeep Kalidindi, Head of Technology at one of India’s largest education networks PaGaLGuy, once the company was exposed to GCP and understood the superiority of the platform, its mindset changed from “let us do everything on our own” to “let us do what we do best” and delegate the rest.

Cloud networking is also a great way of lessening the work burden. Pizabay
Cloud networking is also a great way of lessening the work burden. Pixabay

“We are always eager to see what new services are being launched and are extremely excited about what GCP can provide as part of its roadmap,” Kalidindi added.

“We really appreciate the stability and scalability of the GCP platform. As a fast-growing start-up, we can scale our platform up and down in minutes without any worries,” Gaurav Tripathi, Chief Technology Officer and Co-founder at Innoplexus AG, wrote on the GCP Mumbai webpage.

Innoplexus caters to the life sciences industry, offering Data as a Service (DaaS) and Continuous Analytics as Service (CaaS) products.

Google recently announced a partnership with Cisco to help its customers improve agility and security in a hybrid world with a fully-supported, open solution for developing and managing applications on-premises and on Google Cloud.

Google has collaborated with Coursera and Cisco to improve its Cloud Platform, Pixabay
Google has collaborated with Coursera and Cisco to improve its Cloud Platform, Pixabay

To meet the growing demand for industry-ready workforce in cloud computing, data analytics and machine learning, Google has also collaborated with Coursera, a leading US-based global online education platform, to launch a series of on-demand GCP training courses.

These courses range in skill levels from beginner to advanced and include topics like cloud fundamentals, operations, security, data analytics and machine learning. IANS

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EU Fines Google $1.7 bn for Unfair Online Ad Rules

This meant that publishers were prohibited from placing any search adverts from competitors on their search results pages

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The Google name is displayed outside the company's office in London, Britain. VOA

The European Union’s antitrust regulators on Wednesday fined Google 1.49 billion euros ($1.7 billion) for abusing its dominance in the online search market by blocking rivals.

Google has abused its market dominance by imposing a number of restrictive clauses in contracts with third-party websites which prevented Google’s rivals from placing their search adverts on these websites, the European Commission (EC) said in a statement.

“Today the Commission has fined Google 1.49 billion euros for illegal misuse of its dominant position in the market for the brokering of online search adverts,” EC Commissioner Margrethe Vestager said.

It is the third EU fine for Google in just two years.

“Google has cemented its dominance in online search adverts and shielded itself from competitive pressure by imposing anti-competitive contractual restrictions on third-party websites. This is illegal under EU antitrust rules,” Vestager said.

The Commission said the fine which is equivalent to 1.29 per cent of Google’s turnover in 2018 takes account of the duration and gravity of the infringement.

“The misconduct lasted over 10 years and denied other companies the possibility to compete on the merits and to innovate – and consumers the benefits of competition,” Vestager said.

Websites such as newspaper websites, blogs or travel sites aggregators often have a search function embedded.

google Politicals ads
Google CEO Sundar Pichai speaks at the Google I/O conference in Mountain View, California.

When a user searches using this search function, the website delivers both search results and search adverts, which appear alongside the search result.

Through AdSense for Search, Google provides these search adverts to owners of “publisher” websites.

Google is an intermediary, like an advertising broker, between advertisers and website owners that want to profit from the space around their search results pages.

Therefore, AdSense for Search works as an online search advertising intermediation platform.

Also Read- Samsung to Launch its First 5G Smartphone in Market in April

Google was by far the strongest player in online search advertising intermediation in the European Economic Area (EEA), with a market share above 70 per cent from 2006 to 2016.

Google’s provision of online search advertising intermediation services to the most commercially important publishers took place via agreements that were individually negotiated.

The Commission reviewed hundreds of such agreements in the course of its investigation and found that starting in 2006, Google included exclusivity clauses in its contracts.

This meant that publishers were prohibited from placing any search adverts from competitors on their search results pages, the European Commission said. (IANS)