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What if Another Gorakhpur Tragedy Happens? 15-Year-Old Khushi Chandra Launches Initiative ‘Oxygen Gorakhpur’ to Combat Oxygen-Related Emergencies
- Gorakhpur tragedy shook the entire nation starting early August after numerous children suffering from brain inflammation died in absence of oxygen
- Over 290 children have died at BRD hospital, including 77 reported deaths from Acute Encephalitis Syndrome
- Khushi Chandra launched ‘Oxygen Gorakhpur’ to offer assistance and provision of oxygen cylinders in case of emergencies
Gorakhpur, August 30, 2017: Child after child collapsed at Gorakhpur’s BRD Medical College in early August as the hospital ran out of oxygen supplies. Words fall short to mourn the deaths of over 60 children, among them several new born babies, or to slam the negligence of the hospital authorities in what has come to be known as the ‘Gorakhpur Tragedy’. As figures continue to soar even after a month, the tragedy has triggered gigantic uproar across the country. This prompted a teenager from Uttar Pradesh to launch a charity named ‘OXYGEN GORAKHPUR’.
The 15-year old face behind the not-for-profit organization ‘Oxygen Gorakhpur’, Khushi Chandra believes the Gorakhpur tragedy could have been prevented.
“This is very personal for me as it happened right at my doorstep. No child can be denied the right to life, and in this case, the right to breathe,” she said as she pioneered her righteous cause.
The organization aims to provide a secure and continues the supply of oxygen to indigent patients and hospitals across Gorakhpur in an attempt to meet sufficient requirements of the hospitals.
The organization aims to function on three dominant parameters-
- Providing oxygen cylinders to hospitals during emergency
- Reaching out to the needy by providing timely assistance
- Build a strong oxygen-bank to provide round the clock support to hospitals
In the coming future, Oxygen Gorakhpur also aims to allocate oxygen provision vans for the transportation and delivery of oxygen cylinders to hospitals.
Horrific pictures of parents holding corpses of infants spanned across screens throughout mid-August with parents claiming they had died due to lack of oxygen in Gorakhpur’s Bada Raghav Das Medical(BRD) College after suffering from Acute Encephalitis Syndrome and Japanese Encephalitis, two diseases that are common in India, especially during the monsoons
The Gorakhpur tragedy has exposed the harsh reality of Uttar Pradesh’s flawed public healthcare system out in the open.
Through Oxygen Gorakhpur, Khushi intends to ensure that this does not happen again, and instill a sense of citizenship and responsibility towards the larger society, among the youth and adults alike while also ensuring improvement of conditions of hospitals and their amenities.
Additionally, the initiative will serve and protect the youth by exhibiting support, and encouragement while also empowering citizens to be the change-makers of today.
“As an accountable citizen of my city and the country, I feel responsible towards ensuring such tragedies do not happen again”, she said as per a report by ANI.
According to latest reports by PTI, over 290 children have died at the hospital from August 1 to August 28, including 77 reported deaths from Acute Encephalitis Syndrome (AES).
Chandra also observed that the Indian government’s expenditure on public health services makes up for less than 1 per cent of the GDP, which is among the world’s lowest figures. However, she is hopeful as the Modi-led government has increased spending on health services, with an underlying aim to make healthcare more affordable and available.
Chandra feels help must immediately be provided to under-resourced hospitals and must be maintained in the long run.
“I seek support from other like-minded citizens to join hands to ensure that oxygen never runs out in our hospitals” are Khushi’s words on Oxygen Gorakhpur’s official website.
Citizens can extend their support to this noble initiative by buying an oxygen cylinder, contributing funds or spreading the word about the project.
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— Oxygen Gorakhpur (@OxygenGorakhpur) August 25, 2017
The Reformation in England is notorious for the religious impact it had on the countries of the world, and the current ongoing dispute among the various factions of Catholicism and Protestantism. Three Blind Mice, a rhyme that emerged in 1609, roughly a few years after the death of Queen Elizabeth I, is somewhat a dark reminder of the Dark Ages.
The Reformation began in England when King Henry VIII broke away from the Catholic church because he wanted to divorce his wife, to marry another woman who would bear him a male heir. His wife was a devout catholic and refused to give up her crown to another. The king decided to break away from the Papacy, from Rome, where the Catholic church reigned from. He created the Church of England, and put himself as the legal head. England broke into two factions based on religion, and after Henry's death, the country was plunged in war.
Henry's eldest daughter, Queen Mary I took the throne after her father, and propagated Catholicism, as taught by her mother. Henry's other daughter, through his second wife, Queen Elizabeth I embraced the Protestant faith. Queen Mary was always paranoid of losing her throne to Elizabeth, and she hated the Protestants because of what happened to her mother. She set about ruthlessly persecuting anyone who openly professed their faith, which led to her being known as 'Bloody Mary'.
Illustration of Christian protestants being burned at the stake Image source: wikimedia commons
History has recorded the death of three Bishops, Ridley, Lattimer, and Crammer, known as the Oxford martyrs. They were burned at stake for teaching the Protestant doctrine. The rhyme Three Blind Mice is believed to be an allegorical allusion to the incident of the bishops' execution. They are called 'blind' because of their refusal to recant their confession. Queen Mary is said to have "cut off their tales with a carving knife" and is referred to as a farmer's wife to lighten the scene for children; perhaps to also reduce the ruthlessness of the act.
Three blind mice. Three blind mice.
See how they run. See how they run.
They all ran after the farmer's wife,
Who cut off their tails with a carving knife,
Did you ever see such a sight in your life,
As three blind mice (Modern version of the rhyme, Wikipedia)
Three Blind Mice is sung widely in nurseries of the world by little children, often innocent of the true story behind it.
Keywords: Three Blind Mice, Nursery Rhymes, Reformation, Persecution, England, Queen Mary
The pandemic brought about a global boom of entrepreneurship in 2020. Thousands of small businesses launched in the UK last year, and many were very successful. Some businesses started as passion projects, while others aimed to fill a hole in the pandemic market. Services and products, like at-home workouts, popped up all over social media from new and exciting businesses. The pandemic left many Brits financially unstable and scared for the future of their career. Launching their own business gave them something to focus on again and a small amount of income.
The Financial Times reported that the number of registered companies in the UK increased by 30% in 2020. As the world returns to normal, it will be interesting to see how these new businesses approach the post-pandemic world.
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If you have just set up a new business, here are some essential marketing tips to get the ball rolling:
Exploit social media
Social media is one of the most effective marketing platforms available. You can connect with a global audience for free and market your product or service to them. Post consistently and use high-quality imaging to catch your audience's attention. Engage with potential customers by replying to direct messages, comments, shares and likes. Use a few platforms to maximise your exposure and create a strong brand identity.
You can connect with a global audience for free and market your product or service to them. | Photo by Alexander Shatov on Unsplash
Network as much as you can
Networking is a vital part of business, and you can do it on and offline. Use sites like LinkedIn to connect with fellow entrepreneurs and those in different industries. Reach out to them directly and ask about their company or role. You might be surprised by how much you can learn from one conversation. Once in-person events return, you should look to make the most out of meeting people in your industry. You might find brands to collaborate with or a mentor to learn from. Make sure to hand out your business cards at the event so people can get in touch with you in the future.
Networking is a vital part of business, and you can do it on and offline. | Photo by Chris Montgomery on Unsplash
Create a blog
You need to be an expert in your industry. Create a blog and share your journey of learning to be a business owner. You can share your expertise and why you started the company, which other entrepreneurs can read and learn from. Your knowledge and experience might be extremely helpful for those just starting out. Use a range of marketing techniques to launch your business into the next phase.
Use a range of marketing techniques to launch your business into the next phase. | Photo by Sincerely Media on Unsplash
(Disclaimer: This article is sponsored and include some commercial links)
One of Indias fast growing Direct To Consumer (DTC) beauty and personal care brands, MyGlamm, launches its national TVC around the message 'All Natural #NoNasties today with actress Shraddha Kapoor, who is also an investor in the brand.
Kapoor who has a great millennial and Gen Z connect introduces 'My SUPERFOODS Kajal' which has No Parabens, No Mineral Oils, No Nasties while still being long-lasting and smudge-free and made with the goodness of nature. This is followed by many girls trying applying the kajal with confidence and while highlighting the ingredients Avocado Oil, Goji Berries, Vitamin E and Sunflower Seed Oil.
Commenting on the campaign, Apratim Majumder, CMO, MyGlamm says "Women have been telling us about what they want from their beauty products for a while now. Wikimedia Commons
The brand focuses on creating quality products that are high efficacy made with all-natural and no chemicals in the formulae. his campaign follows the #TellMyGlammWhatYouWant campaign where women logged in to tell the company what they wanted from their beauty products. It aims to establish a beauty democracy by giving consumers the power to tell the brand what they want thus changing the entire experience of how women buy beauty products in India.
Commenting on the campaign, Apratim Majumder, CMO, MyGlamm says "Women have been telling us about what they want from their beauty products for a while now. We have been innovating to serve those needs with products. When they told us that they want a kajal that is not only long-lasting and smudge-proof but also takes care of their eyes, we knew we had to do this. The campaign is about telling everyone out there who told us they need a kajal that cares, MyGlamm Superfoods Kajal is here for you! The campaign debued on MyGlamm's social channels- YouTube & Instagram on September 16. (IANS/ MBI)
Keywords: India, Direct beauty brands, My Glamm national, girls, kajal, confidence ingredients, Avocado Oil, Shraddha Kapoor