Tuesday August 14, 2018

‘Green’ lessons earn Reliance staffer Guinness entry

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Coimbatore: An hour-long lesson last year on how to segregate waste at source, involving 12,994 people of this city, has fetched C G S Manion, a member of the polyester division of RelianceIndustries, a Guinness World Record.

Manion, who has to his credit nearly 15 years of work towards environment protection, was selected by the Coimbatore Municipal Corporation to conduct a lesson on recycling on August 5 last year, which the Guinness has recognised.

In its citation, Guinness World Record called it the largest recycling lesson.

“This event was an attempt to reach a majority of local households with practical messages on waste segregation, reduce dumping of waste and recover for recycling and composting,” it said.

The environment expert’s campaigns also work in tandem with his employer Reliance Industries’ own facilities, townships and adjoining places through a host of initiatives like the one on a sustainable system to collect and dispose used plastic bottles in a green manner.

“These projects are very special to me not for the Guinness Record, but for reaching out to our society for a genuine social cause,” said Manion, also associated with a non-profit organisation that has undertaken works like the restoration of water bodies and afforestation.

Named Siruthuli, a small drop of water in Tamil, the non-profit venture started with projects to rejuvenate water sources in this city and has now ventured further into afforestation, waste management and awareness programmes.

“Such efforts are reflections of our company’s commitment to ‘recycle, reduce and re-use’,” a Reliance Industries spokesperson said, referring to how the company re-uses plastics to replace carcinogenic asbestos and make pre-coloured fabrics to avoid harmful dyeing later.

“We see such efforts as an inspiration for our ‘go green with swatch Bharat’ campaign,” the spokesperson said, and added that the strategy involved creating awareness on safe disposal of plastic bottles, adopt a systematic collection system and making fibres out of them.

At some high-profile events like the Indian Premier League cricket matches, the venues are peppered with banners explaining safe disposal methods and calling upon patrons to bring their plastic bottles for a “greener future”.(IANS)

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Reliance Jio Launches AI Based Platform – JioInteract

Jio launches AI-based JioInteract brand engagement platform

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Jio’s sharp discount postpaid offer may hit ARPU of other players.
Jio’s Sharp Discount Postpaid Offer May Hit ARPU of Other Players. IANS

Reliance Jio Infocomm on Thursday announced the launch of JioInteract, a unique Artificial Intelligence (AI)-based brand engagement platform.

“The first of many services to be launched on this platform is the Live Video Call that features India’s favourite celebrities. To kick-start, Jio has on-boarded none other than Bollywood’s biggest star, Amitabh Bachchan, who will promote his upcoming comedy-drama film ‘102 Not Out’ in the most innovative way,” a company statement said here.

With Jio’s over 186 million subscriber base and another 150 million smartphone users, the sattement said: “JioInteract is poised to become the largest platform for movie-promotion and brand engagement. Over the next few weeks, Jio will introduce services such as video call centres, video catalogue, and virtual showrooms to the forefront redefining customer experience.”

Such use of artificial intelligence is a first across the world and will reposition the way brands and customers think of engagement, the company claimed.

Reliance Jio
Reliance Jio (Wikimedia Commons)

JioInteract’s first service “Live Video Call” will allow all Jio and other smartphone subscribers to make a video call with superstar, Amitabh Bachchan anytime during the day, starting on May 4, 2018.

Users can ask questions related to his upcoming comedy drama film, 102 Not Out and even book their movie tickets in real-time through the ticketing-partner BookMyShow.

Also Read: Jio And Airtel Are Bringing Apple Watch Series 3 to India

“This unique and innovative service uses a powerful artificial intelligence based platform to listen to user questions and respond to them in the most appropriate way. In addition, the platform has a unique auto-learning feature that helps improve the answering accuracy,” the statement said.

It also said: “Positioned as VCBaaS (Video Call Bot as a Service), JioInteract with its full scale multimedia capabilities attempts to democratise Artificial Intelligence & Video Call technologies in a simplified way for effective brand engagement. This technology has wide scale applications across B2C space. Using it, Jio is also tapping developer ecosystem to create innovative applications like virtual showrooms, product demonstrations, ordering cart for e-commerce, etc.”  (IANS)