Monday, July 13, 2020
Home Life Style Beauty Tips Grooming Product Sales Boom By 5 Times Amid Lockdown

Grooming Product Sales Boom By 5 Times Amid Lockdown

As people groom and beautify themselves in the safety of their homes, the business of grooming products is growing


Self-grooming is all the rage right now; everyone is happy to join in, from actress Anushka Sharma giving her beau a stylish haircut, to Alia Bhatt allowing her trusted inner circle to chop her locks and even the Duchess of Cambridge, Kate Middleton, taking to hairstyling to groom her little ones at home during the lockdown. As people choose to groom and beauty themselves in the safety of their homes, the business of grooming products is raking in the moolah.

Products like hair dryers, hair stylers, hair curlers, hair straighteners, body grooming kits, and most importantly, trimmers and men’s shavers, have been flying off the shelves – causing a brand to register a massive spike in the sales figures. “There is an increased demand for grooming products such as trimmers, hair styling tools across both men and women categories. Our trimmers and hair dryers continue to be top sellers for us. In fact, we have registered 5X growth vs our original sales speed for trimmers (post Covid-19),” Sharath Nair, Business Head – Lifestyle Business Group, Panasonic India told IANSlife.

“What I see is that the lockdown has created a behavioural change in consumers, and that has fueled this personalised trend for grooming. We definitely see positive impacts in the short to mid term, long term is something time will tell us.” Restricted within the confines of their homes, people are making the best use of their electronic companions to support themselves in their daily chores. With the lockdown, grooming sessions that were previously outsourced to neighbourhood salons and barber shops have become a personalised DIY activities.

Grooming business grows as people choose to groom and beauty themselves in the safety of their homes. Pixabay

According to the spokesperson, the overall demand for stylers like straighteners and curling irons is high, but the exponential growth for grooming products – like trimmers – is much higher. Speaking on the supply of equipment to salons, he shares that while sales in salons have definitely been impacted because of the lockdown, “it is more than being made up by the natural demand coming from personalised buying. It has become a family thing, and also an individual thing.”

Also Read: Travel Industry Expected To Make a Comeback After Autumn-Winter

Interestingly, personal grooming during this phase has been more of a need than a choice! But the question is will it become a habit so that even after opening of salons and spas, people choose to groom themselves. This grooming experience has also allowed people to experiment with their looks at no extra cost. Asked if they saw a region-wise differentiation, Panasonic said that regions that have normalized faster have shown higher sales trends, across most electronic purchases. (IANS)



Most Popular

Stress hormone Linked to Higher Blood Sugar Levels in Diabetic Patients

Researchers have showcased a clear link between the stress hormone cortisol and higher blood sugar levels in people with type 2 diabetes. Previous research has...

Shilpa Shetty Shares Simple Yoga Tips to Beat Lockdown Muscle Stress

Months of being confined at home and the inability to go for a walk or hit the gym has led to stiffening of muscles...

Rising Diesel Prices Put Transport Sector at Disadvantage

Unexpected rise in diesel prices despite slower demand has put the transport sector at a big disadvantage as rising fuel cost has further shrunk...

85% Travelers Likely to Take a Road Trip This Summer: Report

Summer travel inarguably looks different this summer, and while domestic stays, road trips and flexible bookings look like the road ahead, there's a lot...

Mothers, Kids Lose 20% Health, Social Services During Pandemic: Study

Mothers, newborns, young children and adolescents are losing 20 per cent of their health and social services due to the Covid-19 pandemic, according to...

69% Indians Feel Need of Lockdown in 49 Districts: Survey

Worried over the rising number of cases, 69 per cent feel a stringent lockdown in 49 districts which have India's 80 per cent case...

Indian Railways to Go Carbon-Free by 2030

In a bid to make itself carbon-free by 2030, the Indian Railways has initiated a number of major initiatives to mitigate global warming and...

How Finance and Lifestyle Are Interlinked With Each Other

By Amanda Jerelyn When it comes to measuring and quantifying lifestyle, there is a broad range of things to consider. This can include diet, health, buying...

Recent Comments