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Growing phenomenon of Indian language inclusion in the internet

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There is a growing phenomenon in India that seems have shed light on the root cause behind the difficulties in bringing those without access to the internet. Many social media and e-commerce web portals have begun to make available their content in various regional languages.

Here are the major organizations that have expanded to include Indian vernacular languages.

Facebook

In 2012 social networking website Facebook announced that it would be made available in eight regional Indian languages. These include Hindi, Gujarati, Tamil, Malayalam, Kannada, Punjabi, Bengali and Marathi.

It said during the launch that “with over 50 million people in India on Facebook, we want to make sure that everyone has a great Facebook mobile experience regardless of the device that they choose to use,” Facebook’s Country Growth Manager Kevin D’Souza said in a statement.”

Since then it has had its Indian user base, its second-biggest market globally, grown to 125 million by June 2015.

Snapdeal

Snapdeal became the first e-commerce portal in India to offer its content to users in multiple regional languages.

On December 15, 2015, it launched its multilingual interface with an aim of bringing more Indians to shop online by surmounting the language barrier. Hindi and Telegu have already been available for its mobile interface.

Other Indian languages will be made available by Jan 26th, in time for India’s Republic day. These languages include – Gujarati, Tamil, Marathi, Bengali, Kannada, Malayalam, Oriya, Assamese and Punjabi.

Rohit Bansal, co-founder of Snapdeal, pointed out the advantages of such a move during the launch.

 “Customers are at the heart of everything we do and we are excited about using technology to make the experience more authentic for our users. India’s linguistic diversity is a huge opportunity to expand the market to include those users who would prefer to engage online in their native languages. Our decision to go multi-lingual is driven by the feedback that we have received from our users. We are sure this will enable millions of new users to join the digital commerce revolution that is sweeping across India. Snapdeal’s multi-lingual platform will redefine the rules of the game and will allow sellers and buyers from all across India to explore and transact without any constraints of language,” he said.

Quikr

Following the announcement of Snapdeal, the Indian classified advertising site – Quikr – launched seven vernacular language interfaces for its website. The languages were Hindi, Tamil, Telugu, Kannada, Malayalam, Gujarati and Marathi to browse as well as post ads in.

This feature would open doors for many uninitiated but aspiring Indians. It would allow consumers to browse, search, post ads and interact with buyers and sellers in their language of choice.

Speaking at the launch, Pranay Chulet, Founder and CEO, Quikr said, “We are a made in India business that has always focused on what the Indian consumer needs. With Indian internet expanding beyond air-conditioned offices and homes and into the streets of the country, local languages are definitely the next frontier for us. I strongly believe that language should no longer be a barrier for people seeking to transact online and am super excited about the strong response our verticals such as QuikrC2C and QuikrJobs have already received in local languages.”

Twitter

In 2015, micro-blogging website twitter made itself accessible in four more Indian languages, which include Gujarati, Kannada, Marathi and Tamil. “We’ve updated Twitter.com and the android app to support these additional Indian languages,” it said in a statement.

Earlier it was available in Hindi and Bengali before the four languages were added.

Moreover, it has also launched hashtags in other Indian languages.

“We’re excited to announce we’ve rolled out hashtags, not just in Hindi, but also in all Devanagari script based languages: Marathi, Sanskrit and even Nepali, as well as Bengali, Assamese, Punjabi, Gujarati, Oriya, Tamil, Telugu, Malayalam and Kannada,”  it said in a statement.

(Inputs from Rajesh Ghosh)

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Facebook announces huge investment to empower community leaders

Facebook has announced huge investment to empower community leaders

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Facebook invests big in Community Leaders Program. AFP
Facebook invests big in Community Leaders Program. AFP
  • Facebook has invested millions in his Community Leadership Program
  • Facebook has committed $10 million to this program
  • This will help Facebook expand its network

Facebook has announced it will commit tens of millions of dollars to Community Leadership Program that is designed to empower global leaders who are building communities through its family of apps and services

Apart from that, Facebook would also commit up to $10 million in grants that will go directly to people creating and leading communities so that Community Leaders could have more impact with additional support, the company said at the Facebook Communities Summit Europe in late on Friday.

Facebook has invested $10 million in this program. VOA
Facebook has invested $10 million in this program. VOA

“In addition, we introduced new tools for group admins and the expansion of our London-based engineering team that builds technology to help keep people safe on Facebook,” the social media giant wrote in a blog.

Under the programme, Facebook would offer Residency and Fellowship opportunities for training, support and funding to community leaders from around the world.

“Up to five leaders will be selected to be community leaders in residence and awarded up to $1,000,000 each to fund their proposals,” it said.

Also Read: Facebook acquires biometric ID verification startup

“Up to 100 leaders will be selected for our fellowship program and will receive up to $50,000 each to be used for a specific community initiative,” the company said.

Facebook will also bring Local community leaders together this way. Pixabay
Facebook will also bring Local community leaders together this way. Pixabay

Facebook would also expand its Community Leadership Circles programme that brings local community leaders together to meet up in person to connect, learn and collaborate as well as Groups for Facebook Power Admins that is being run with more than 10,000 group admins in the US and Britain to help leader share advice with one another.

Meanwhile, the new tools for Group Admins and Members would keep their communities safe, organised and engaged.

With the Admin Tools, admins can now find member requests, Group Insights making it easier to manage groups and freeing up more time for admins to connect with members.

Also Read: Facebook acquires biometric ID verification startup

Facebook's this investment in Community Leader Program will benefit it greatly.VOA
Facebook’s this investment in Community Leader Program will benefit it greatly.VOA

Group announcements will let group admins to post up to 10 announcements that appear at the top of their group.

Now admins can create a dedicated rules section to help them effectively communicate the rules of the group to their members. Now admins can add a personalised colour that is displayed throughout their group. IANS