Friday December 14, 2018
Home Uncategorized Growing trend...

Growing trend of online linguistic inclusion

0
//
Republish
Reprint

New Delhi: A growing trend of online linguistic inclusion is evident in India with e-commerce, education and social networking sites incorporating Indian languages in their sites. The move by the companies is aimed at reaching out to the vast unexplored market in India.

The latest entrants in this growing phenomenon are ‘Snapdeal’ and ‘Quickr’. In the past week ‘Snapdeal’ announced that its mobile interface will allow transactions to happen in 12 Indian languages. Furthermore, ‘Quickr’, online classified website, will allow consumers to browse, post ads, search and interact in seven vernacular languages, apart from English.

Admitting the need for linguistic inclusion Rohit Bansal, co-founder and COO, said, “India’s linguistic diversity is a huge opportunity to expand the market to include those users who would prefer to engage online in their native languages. Our decision to go multi-lingual is driven by the feedback that we have received from our users. We are sure this will enable millions of new users to join the digital commerce revolution that is sweeping across India,”

Social networking sites like Facebook and search engine Google have already made this facility available to its consumers.

This growing phenomenon is a result of the burgeoning online user base in India. A report by

A report by Internet and Mobile Association of India (IAMAI), last month, said that “while Internet in India took more than a decade to move from 10 million to 100 million and 3 years from 100 to 200 million, it took only a year to move from 300 to 400 million users. Clearly, internet is mainstream in India today.”

It further added that “currently, India has the third largest Internet user base in the world but it is estimated that by December, India will overtake the US (as the second largest base). China currently leads with more than 600 million Internet users.”

Moreover, the need for providing the option for vernacular languages is the mushrooming internet users in rural India.

The rural mobile user base surged 99 percent to 80 million while the mobile Internet user base in urban India has grown 65 percent over last year to reach 197 million and is expected to grow to 87 million (rural) and 219 million (urban) respectively, the report said.

Other sectors have also sought to take advantage of this phenomenon. Khan Academy, a US-based non-profit organisation and an e-learning website, earlier this month announced that it would launch online tutorials in Hindi.

“We want to work in a way that allows us to reach to the most number of students in India,’’ said founder, Salman Khan.

Thinking on similar lines Google, in early November, announced the formation of an Indian Language Internet alliance (ILIA), in partnership with various Indian content providers. This alliance seeks to allow 300 million Indian language users to become more engaged.

“The ILIA will be critical to make Internet useful to all Indian users and not just English-speaking Indians. Through this initiative we hope to enable 300 million Indian language users to become highly engaged Internet users by 2017,” Google India Vice-President and Managing Director Rajan Anandan had said.

All of this points towards the increasing belief that a digital revolution in India cannot be realised without linguistically inclusive policies. The true potential of the internet can only be unleashed by taking it beyond the English-speaking metros in India. (With inputs from agencies) (Image courtesy: aspoonfulofimagination.files.wordpress.com)

Click here for reuse options!
Copyright 2015 NewsGram

Next Story

400 mn People Using Facebook Watch Monthly

The company also announced that "Ad Breaks" are now available to eligible Pages in 40 countries around the world

0
Facebook
400 mn using Facebook Watch, now available on desktop. Pixabay

Over 400 million people are using video-on-demand service Facebook Watch monthly and 75 million people daily who spend at least one minute on Watch, the social networking platform has announced.
Launched in the US in 2017, the video service allows users to enjoy videos from different genres, including entertainment, sports and news in their personalised “Watch Feed” that carries a collection of recent videos from the pages they follow.

“Well, 2018 was a big year for Facebook Watch. Watch launched in every country around the world, the platform opened to videos from all Pages, and we debuted dozens of Facebook Originals,” Fidji Simo, Head of Video, said in a blog post on Thursday.

In August, Facebook rolled out Watch globally on mobile and now, the service is also available on desktop and Facebook Lite, the company announced.

On an average, 75 million daily visitors spend more than 20 minutes in Watch.

“Since the Summer we have been working to bring ‘Watch Party’ to everyone on Facebook.

Facebook
Facebook, social media. Pixabay

“We’ve seen it really take off — there have been more than 12 million Watch Parties in Groups alone, and Watch Parties garner eight times more comments than regular videos in Groups,” said Facebook.

The company is also working to unify the video experience across Facebook.

Right now, people can find videos on Facebook in a number of different places — Watch, News Feed, Search, Pages and more.

“We want to make the experience of watching video feel immersive, no matter where you discovered it. As part of this effort, we’ll be testing a few things in the coming months,” informed Simo.

Also Read- Google Launches New Shopping Search Features For Indian Users

The company also announced that “Ad Breaks” are now available to eligible Pages in 40 countries around the world.

“We’ll bring Ad Breaks to video creators in more countries around the world, and will test new Ad Breaks placements, like in livestreams from gaming creators,” Simo said, adding that the company would provide advertisers with more options to tailor their video ad campaigns and connect with target audience. (IANS)