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Holi is around the corner, which means we are all prepping up to enjoy one of the most cheerful and fun occasions in our calendar, the festival of colours. Whether you play Holi on the big day itself, or don’t mind several splashes of colour in its run-up, your hair should not suffer in the festivities.
“The enjoyment and celebration is amazing but can turn out to be a bad dream for the skin and hair. Leaving its impact as breakouts for skin inflammation, rashes, dryness and for hair, it leads to hair fall, frizziness and that’s not all,” Agnes Chen, National Technical Head at Streax Professional.
Before you jump into the pond of colours, here are Chen’s pre-Holi hair care tips everyone should follow to avoid the after-effects of the harmful colours.
Pre-Holi hair care regime
There are several ways to protect your hair from the onslaught of harsh Holi colours. Shampoo your hair with nourishing shampoo to hydrate and moisturise the hair, apply a nourishing and hydrating conditioner and leave the conditioner in the hair. Now, tie it up to your hair in a bun and go out to enjoy Holi. The conditioner acts as a barrier and protects the hair.
Holi colours that are chemical-free and organic washes off easily and does not need to be removed forcefully and therefore, should be preferred.
Removing Holi colours
It is strongly recommended to thoroughly rinse your hair with plain water to get rid of dirt, dry colours and chemicals in the colours, but it is essential to remove colours without going harsh with your scalp and hair. Apply a mild shampoo, gently massage your hair and scalp, leave it for about 10 minutes and then rinse out the shampoo completely. Now, apply a rich conditioner that will help replenish the oil and moisture that are taken away by the chemicals. For further effect, you can oil your hair and leave it overnight after Holi.
You can also opt for hair mask for next 2-3 days to get rid of the damage done by the chemicals.
Care for chemically treated hair
If the hair is very dry and chemically treated, you need to be even more careful during and after Holi. You must use a hair spa mask and leave it in the hair while you celebrate with colours. Traditionally a good hair oil like coconut oil or olive can be massaged on the scalp and hair from roots to ends. Tie your hair up in a tight braid before stepping out to play colours. The oil hydrates and keeps the hair nourished while acting as a wall against Holi colours.
“Celebrating the festival with dry and organic colours is always advisable as dry colour can be
easily dusted off. If the colour is not organic or chemical-free, then it can make the hair more delicate and cause the texture of the hair to go dry and rough. This is because when the original hair is being chemically treated, they are sensitive and when the cuticles are damaged due to chemicals, the hair bonds are broken,” Chen said.
If the unwanted colour persists on your coloured hair, you can also opt for hair colour techniques so that other vibrant colours can be camouflaged by using an ammonia-free base shade on a level 3 or 4. In any other extreme cases, you can go in for a layered and textured haircut to remove the coloured bits.
Holi is the festival of fun and frolic with friends and family. So, don’t let the fear of hair damage keep you away from the festive revelry. Just follow these little tips and enjoy carefree festival. (IANS)
The pandemic brought about a global boom of entrepreneurship in 2020. Thousands of small businesses launched in the UK last year, and many were very successful. Some businesses started as passion projects, while others aimed to fill a hole in the pandemic market. Services and products, like at-home workouts, popped up all over social media from new and exciting businesses. The pandemic left many Brits financially unstable and scared for the future of their career. Launching their own business gave them something to focus on again and a small amount of income.
The Financial Times reported that the number of registered companies in the UK increased by 30% in 2020. As the world returns to normal, it will be interesting to see how these new businesses approach the post-pandemic world.
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If you have just set up a new business, here are some essential marketing tips to get the ball rolling:
Exploit social media
Social media is one of the most effective marketing platforms available. You can connect with a global audience for free and market your product or service to them. Post consistently and use high-quality imaging to catch your audience's attention. Engage with potential customers by replying to direct messages, comments, shares and likes. Use a few platforms to maximise your exposure and create a strong brand identity.
You can connect with a global audience for free and market your product or service to them. | Photo by Alexander Shatov on Unsplash
Network as much as you can
Networking is a vital part of business, and you can do it on and offline. Use sites like LinkedIn to connect with fellow entrepreneurs and those in different industries. Reach out to them directly and ask about their company or role. You might be surprised by how much you can learn from one conversation. Once in-person events return, you should look to make the most out of meeting people in your industry. You might find brands to collaborate with or a mentor to learn from. Make sure to hand out your business cards at the event so people can get in touch with you in the future.
Networking is a vital part of business, and you can do it on and offline. | Photo by Chris Montgomery on Unsplash
Create a blog
You need to be an expert in your industry. Create a blog and share your journey of learning to be a business owner. You can share your expertise and why you started the company, which other entrepreneurs can read and learn from. Your knowledge and experience might be extremely helpful for those just starting out. Use a range of marketing techniques to launch your business into the next phase.
Use a range of marketing techniques to launch your business into the next phase. | Photo by Sincerely Media on Unsplash
(Disclaimer: This article is sponsored and include some commercial links)
One of Indias fast growing Direct To Consumer (DTC) beauty and personal care brands, MyGlamm, launches its national TVC around the message 'All Natural #NoNasties today with actress Shraddha Kapoor, who is also an investor in the brand.
Kapoor who has a great millennial and Gen Z connect introduces 'My SUPERFOODS Kajal' which has No Parabens, No Mineral Oils, No Nasties while still being long-lasting and smudge-free and made with the goodness of nature. This is followed by many girls trying applying the kajal with confidence and while highlighting the ingredients Avocado Oil, Goji Berries, Vitamin E and Sunflower Seed Oil.
Commenting on the campaign, Apratim Majumder, CMO, MyGlamm says "Women have been telling us about what they want from their beauty products for a while now. Wikimedia Commons
The brand focuses on creating quality products that are high efficacy made with all-natural and no chemicals in the formulae. his campaign follows the #TellMyGlammWhatYouWant campaign where women logged in to tell the company what they wanted from their beauty products. It aims to establish a beauty democracy by giving consumers the power to tell the brand what they want thus changing the entire experience of how women buy beauty products in India.
Commenting on the campaign, Apratim Majumder, CMO, MyGlamm says "Women have been telling us about what they want from their beauty products for a while now. We have been innovating to serve those needs with products. When they told us that they want a kajal that is not only long-lasting and smudge-proof but also takes care of their eyes, we knew we had to do this. The campaign is about telling everyone out there who told us they need a kajal that cares, MyGlamm Superfoods Kajal is here for you! The campaign debued on MyGlamm's social channels- YouTube & Instagram on September 16. (IANS/ MBI)
Keywords: India, Direct beauty brands, My Glamm national, girls, kajal, confidence ingredients, Avocado Oil, Shraddha Kapoor
Phishing attacks targeting organisations rose up considerably during the pandemic, as millions of employees working from home became a prime target for cybercriminals. A large majority (83 per cent) of IT teams in India said the number of phishing emails targeting their employees increased during 2020, according to a report by UK-based cybersecurity firm Sophos on Monday.
"It can be tempting for organisations to see phishing attacks as a relatively low-level threat, but that underestimates their power. Phishing is often the first step in a complex, multi-stage attack. According to Sophos Rapid Response, attackers frequently use phishing emails to trick users into installing malware or sharing credentials that provide access to the corporate network," Sophos' Principal Research Scientist, Chester Wisniewski said in a statement. The findings also reveal that there is a lack of common understanding about the definition of phishing. For instance, 67 per cent of IT teams in India associate phishing with emails that falsely claim to be from a legitimate organisation, and which are usually combined with a threat or request for information.
The findings also reveal that there is a lack of common understanding about the definition of phishing. | Pixabay
As many as 61 per cent consider Business Email Compromise (BEC) attacks to be phishing, and half of the respondents (50 per cent) think threadjacking - when attackers insert themselves into a legitimate email thread as part of an attack - is phishing. Most of the organisations in India (98 per cent) have implemented cybersecurity awareness programmes to combat phishing. Respondents said they use computer-based training programmes (67 per cent), human-led training programmes (60 per cent), and phishing simulations (51 per cent).
Four-fifths of Indian organisations assess the impact of their awareness programme through the number of phishing-related tickets raised with IT, followed by the level of reporting of phishing emails by users (77 per cent) and click rates on phishing emails (60 per cent). All the organisations surveyed (100 per cent) in Delhi, Hyderabad, and Kolkata say they have a cybersecurity awareness programme in place. This was followed by Chennai where 97 per cent have such programmes, and then, Bengaluru and Mumbai at 96 per cent each. (IANS/ MBI)
Keywords: programmes, organisation, emails, phishing