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Have you ever seen a witch, dressed in black from head to toe with long glittery nails roaming the streets? Or how about that ghost in tattered clothes and a wooden stick in place of one leg? No, I am not talking about some movie plot, I am talking about all the Halloween things!
Halloween is pretty new to the Indian culture, with the festival garnering interest only in recent years. However, it still is only an attraction only in metro cities wherein you might find people dressed in scary costumes to get into the spirit of Halloween.
Origin of Halloween
The Halloween party culture was never really just that; the origin of Halloween traces its roots in the Festival of Samhain, which was celebrated among the Celts based in ancient Britain and Ireland more than 2000 years ago.
Summers recede by November 1 when in the previous times, the herds from pastures returned and land tenures were renewed. But that was not all that came with the winters. The Celts believed that it was during this time that the dead souls returned to visit their homes and families.
Did you know Halloween is a 2000-year-old festival?
According to tradition, people would visit each other’s houses and beg for ‘soul cakes’ – this is where the tradition of trick or treat came into being. If they were given a ‘soul cake’, they would then pray for the giver’s dead ancestors.
Origin of Halloween has been associated with several superstitions and religious beliefs. Superstitions are a part of common culture, and they grow as traditions and societies grow. Consequently, people began lighting fires and carved faces on turnips and made lanterns out of them to ward off the evil forces that might try to possess them. Furthermore, Celts began the act of guising (the word ‘disguise’ emerged from this); wearing costumes resembling the dead, so that the spirits consider them as one of their own and leave them alone.
In medieval Britain, the culture was to move from door to door asking for food. In return, a prayer was made for the dead. These people would also carry hollowed turnips as a lantern. The candle in the middle was believed to be symbolic of a dead soul trapped in purgatory. Superstitions governed that the candle and its fire was to scare the evil forces away.
It was in North America in the 1800’s when turnips were replaced by pumpkins for the mere reason that they were available in large quantities and were easier to hollow out and carve.
Did you know Halloween was originally the time when dead souls returned to ‘visit’ their homes and families?
The festival gradually entered the American culture in the mid-19th century when an increasing number of European immigrants began settling in the USA. These immigrants that also comprised of people from Ireland brought their local traditions and Halloween costumes that were then adopted by the American population as new customs.
It was by the middle of the 20th century that Halloween became a widely celebrated holiday.
Pumping carving is one of the most common and famous Halloween traditions. The pumpkins with the demonic face carved on it are what is called the ‘Jack-o-lanterns’.
Legend has it that a man named Stingy Jack repeatedly trapped the Devil and allowed to let him go on the condition that Jack would never go to Hell. Upon his death, Jack found that Heaven did not want his soul due to his devilish dealings, upon which he was left on the Earth as a ghost for eternity.
It was then that the Devil gifted Jack a lump of burning coal to light his way, which Jack carried everywhere inside a hollowed out turnip.
Consequently, locals began hollowing out and carving demonic faces on turnips, and consequently pumpkins to guard themselves against evil spirits like Jack of the Lantern.
The Ghost Costumes
Another Halloween traditions that make the festival so unique are the ghostly costumes. Since the dead souls were believed to roam on the Earth during Samhain, the Celts began the act of disguise. They began to dress themselves up in similar ghoulish attire to be mistaken for the spirits themselves and be left alone.
Trick or Treat
There are multiple arguments that trace the rationale behind the popular ‘trick or treat’ Halloween traditions. A popular belief is that the practice stems from the act of guising, also understood as selling. In the middle ages, Celt’s children would go from door to door asking for food and uttered a prayer in return. Eventually, the prayer was replaced by other less-religious activities like a song, joke, poem, etc.
According to some believers, the modern day ‘trick or treat’ tradition traces its roots in belsnickling, a tradition followed in German-American communities where the children would disguise themselves in different attires and have the adults in the neighborhood guess their identities. The children were then rewarded with gifts or food if nobody could identify them.
Cats are unpredictable and have a royal appeal. Their mystical vibe makes them all the more attractive. Black cats are known to have a spooky connotation since the middle ages when they were considered as a symbol and ally of the Devil. Centuries later, alleged witches were often found to house cats, especially the black ones as companions.
This prompted people to think of them as allies, who then believed that cats assist witches in their ‘black magic’ and possessed some mysticism themselves. The two have been linked ever since.
Things To Do On Halloween
Are you an adult to is too old for a trick and treating and wondering what to do on Halloween? Or are you new to the Halloween stuff?
Did you know initially, turnips were hollowed out and used in place of pumpkins?
We have a fun and easy to execute list of things to do on Halloween,
Are you a horror movie geek? Or do you belong to the category who watches horror movies with the lights on? Either way, with or without company, a horror movie marathon will seem like a good idea to spend Halloween. It is going to be all the more fun when you know there are spirits (and people dressed up as spirits) roaming outside.
There is nothing ghostly in this, but there are going to be twists and turns and alleged blood. For those of you who are not into ghost stories, playing a crime-related game would be a good idea! More recently, gaming spaces like the ‘mystery rooms’ have come up in different cities wherein you are locked inside a room with your forced and have to solve a murder mystery to escape. Sounds exciting? Then you must give it a try
Bake A Dessert
Because who doesn’t like desserts? You can always experiment with the designs and the ingredients. How about some blueberry cookies in the shape of a happy face with chocolate oozing out of hollows that look like eyes and strawberry syrup for the mouth?
Or how about some candy cake with a multitude of flavors and colors?
The festival is indeed meant for ghosts and spirits but who can say no to some sweet tooth cravings? How about some sugar coma?
The pandemic brought about a global boom of entrepreneurship in 2020. Thousands of small businesses launched in the UK last year, and many were very successful. Some businesses started as passion projects, while others aimed to fill a hole in the pandemic market. Services and products, like at-home workouts, popped up all over social media from new and exciting businesses. The pandemic left many Brits financially unstable and scared for the future of their career. Launching their own business gave them something to focus on again and a small amount of income.
The Financial Times reported that the number of registered companies in the UK increased by 30% in 2020. As the world returns to normal, it will be interesting to see how these new businesses approach the post-pandemic world.
Follow NewsGram on Facebook to stay updated.
If you have just set up a new business, here are some essential marketing tips to get the ball rolling:
Exploit social media
Social media is one of the most effective marketing platforms available. You can connect with a global audience for free and market your product or service to them. Post consistently and use high-quality imaging to catch your audience's attention. Engage with potential customers by replying to direct messages, comments, shares and likes. Use a few platforms to maximise your exposure and create a strong brand identity.
You can connect with a global audience for free and market your product or service to them. | Photo by Alexander Shatov on Unsplash
Network as much as you can
Networking is a vital part of business, and you can do it on and offline. Use sites like LinkedIn to connect with fellow entrepreneurs and those in different industries. Reach out to them directly and ask about their company or role. You might be surprised by how much you can learn from one conversation. Once in-person events return, you should look to make the most out of meeting people in your industry. You might find brands to collaborate with or a mentor to learn from. Make sure to hand out your business cards at the event so people can get in touch with you in the future.
Networking is a vital part of business, and you can do it on and offline. | Photo by Chris Montgomery on Unsplash
Create a blog
You need to be an expert in your industry. Create a blog and share your journey of learning to be a business owner. You can share your expertise and why you started the company, which other entrepreneurs can read and learn from. Your knowledge and experience might be extremely helpful for those just starting out. Use a range of marketing techniques to launch your business into the next phase.
Use a range of marketing techniques to launch your business into the next phase. | Photo by Sincerely Media on Unsplash
(Disclaimer: This article is sponsored and include some commercial links)
One of Indias fast growing Direct To Consumer (DTC) beauty and personal care brands, MyGlamm, launches its national TVC around the message 'All Natural #NoNasties today with actress Shraddha Kapoor, who is also an investor in the brand.
Kapoor who has a great millennial and Gen Z connect introduces 'My SUPERFOODS Kajal' which has No Parabens, No Mineral Oils, No Nasties while still being long-lasting and smudge-free and made with the goodness of nature. This is followed by many girls trying applying the kajal with confidence and while highlighting the ingredients Avocado Oil, Goji Berries, Vitamin E and Sunflower Seed Oil.
Commenting on the campaign, Apratim Majumder, CMO, MyGlamm says "Women have been telling us about what they want from their beauty products for a while now. Wikimedia Commons
The brand focuses on creating quality products that are high efficacy made with all-natural and no chemicals in the formulae. his campaign follows the #TellMyGlammWhatYouWant campaign where women logged in to tell the company what they wanted from their beauty products. It aims to establish a beauty democracy by giving consumers the power to tell the brand what they want thus changing the entire experience of how women buy beauty products in India.
Commenting on the campaign, Apratim Majumder, CMO, MyGlamm says "Women have been telling us about what they want from their beauty products for a while now. We have been innovating to serve those needs with products. When they told us that they want a kajal that is not only long-lasting and smudge-proof but also takes care of their eyes, we knew we had to do this. The campaign is about telling everyone out there who told us they need a kajal that cares, MyGlamm Superfoods Kajal is here for you! The campaign debued on MyGlamm's social channels- YouTube & Instagram on September 16. (IANS/ MBI)
Keywords: India, Direct beauty brands, My Glamm national, girls, kajal, confidence ingredients, Avocado Oil, Shraddha Kapoor
Phishing attacks targeting organisations rose up considerably during the pandemic, as millions of employees working from home became a prime target for cybercriminals. A large majority (83 per cent) of IT teams in India said the number of phishing emails targeting their employees increased during 2020, according to a report by UK-based cybersecurity firm Sophos on Monday.
"It can be tempting for organisations to see phishing attacks as a relatively low-level threat, but that underestimates their power. Phishing is often the first step in a complex, multi-stage attack. According to Sophos Rapid Response, attackers frequently use phishing emails to trick users into installing malware or sharing credentials that provide access to the corporate network," Sophos' Principal Research Scientist, Chester Wisniewski said in a statement. The findings also reveal that there is a lack of common understanding about the definition of phishing. For instance, 67 per cent of IT teams in India associate phishing with emails that falsely claim to be from a legitimate organisation, and which are usually combined with a threat or request for information.
The findings also reveal that there is a lack of common understanding about the definition of phishing. | Pixabay
As many as 61 per cent consider Business Email Compromise (BEC) attacks to be phishing, and half of the respondents (50 per cent) think threadjacking - when attackers insert themselves into a legitimate email thread as part of an attack - is phishing. Most of the organisations in India (98 per cent) have implemented cybersecurity awareness programmes to combat phishing. Respondents said they use computer-based training programmes (67 per cent), human-led training programmes (60 per cent), and phishing simulations (51 per cent).
Four-fifths of Indian organisations assess the impact of their awareness programme through the number of phishing-related tickets raised with IT, followed by the level of reporting of phishing emails by users (77 per cent) and click rates on phishing emails (60 per cent). All the organisations surveyed (100 per cent) in Delhi, Hyderabad, and Kolkata say they have a cybersecurity awareness programme in place. This was followed by Chennai where 97 per cent have such programmes, and then, Bengaluru and Mumbai at 96 per cent each. (IANS/ MBI)
Keywords: programmes, organisation, emails, phishing