Tuesday October 22, 2019
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Handy Tips To Quickly Scale Your Business

It may also mean jumping into managing sales and marketing

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It means going through various laws and compliance-related issues. Pixabay

Starting a business is hard, considering all the fund arrangements and the effort that goes into bringing it to life. However, scaling and maintaining optimum growth is, in many ways, even harder. It means going through various laws and compliance-related issues. It may also mean jumping into managing sales and marketing. However, there are ways in which you can grow your business at a faster pace. Here are a few pointers.

1. Build a sales funnel

To automate business and quickly scale it, it is very important to build a sales funnel. While there is a lot of efforts involved, especially on the end of the developers, it can help in streamlining the process and improve sales and thus, revenue. If you do not have a sales funnel, do not wait for too long to create one. Also, before settling on one, analyse the data carefully since each funnel has a different effect on the business. 

2. Use a CMS (Customer Management System)

Tips, Business, Fund
Starting a business is hard, considering all the fund arrangements and the effort that goes into bringing it to life. Pixabay

Once your business takes off, it is hard to maintain a manual record of transactions and then spending a ridiculous amount of time tracking them. Not only is it a tiring process, but it also weighs your business down. Investing in or developing a customer management system can take you a long way in reducing the time and efforts required to crunch the numbers and churn the data. 

3. Competitor Research

You should always research what you are walking into as soon as you start looking to scale your business. There might be some companies already offering something similar to what you have, making it all the more necessary to test the waters before diving. Platforms like SimilarWeb and Adbeat help in gathering information on market competition. Adbeat also helps you understand the marketing and advertising strategy of the said competition. If it is working for them, it most likely will work for you too. 

4. Launch Loyalty Programs 

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Whichever way you look at it, getting new customers to buy from you is expensive. In fact, it is said that it takes thrice the amount of money to acquire a new customer than it takes to sell your products to an existing customer. In some cases, and industries, the numbers can go up to an outrageous 10 times. This is where customer loyalty programs come into the picture as they help you in retaining customers and keep the sales steady. 

5. Build a list of email subscribers

Sending routine emails is a great way of making sure your customers know what is new and how they can benefit from the latest developments. However, this is not be done by spamming, but by making an email list. Once you have your lead magnet in place, all you have to do is place it right. Once prospective customers start subscribing, you will have enough user base to send out routine emails and spread the word out. 

6. Licensing and partnering

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However, scaling and maintaining optimum growth is, in many ways, even harder. Pixabay

If you have the type of product that may be licensed, then it can help your business grow without any hassles. The revenue share that you will receive from licensing deals can help you make it big, especially if larger, well-known brands are involved. This can also be done in the case of the hospitality industry, as suggested by Ryan Hibbert of Riot Hospitality Group.

Even if you do not have a product such as this, you may partner with companies with similar interests or target audience in order to increase your outreach. Spotting and closing such partnerships may be a challenge, but if done right, can reap loads of benefits. 

7. Leverage global platforms

Depending on the type of business you are running, you can capitalize on the popularity of certain other sites to boost your sales. For example, if you are in the eCommerce business, you can use Amazon’s FBA services or use Airbnb if you have a vacation home rental service. Simply, using a saturated platform to boost your business can help you a lot.

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Scaling a business can certainly take a toll on you. However, instead of getting hassled by short term issues, focus on the long term outcomes of your work. Putting in time into understanding the behind-the-scenes operations can also give you an insight into what out to be done.

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Tips to Keep your Babies’ Skin Protected All Winter Long

Using a mild wash enriched with Indian aloe, almond oil, and olive oil can work well to nourish and maintain the moisture balance of your baby's skin

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Tips, Babies, Skin
Bathing is an important step in your baby's winter skin care routine. Pixabay

With winter just around the corner, the need for extra care and nourishment for the babys skin becomes a top priority for a mother. Tips.

Heath experts suggest that winter calls for extra nourishment for dry and scaly skin because cold air does not carry as much moisture as warm air.

“Bathing is an important step in your baby’s winter skin care routine. Using a mild wash enriched with Indian aloe, almond oil, and olive oil can work well to nourish and maintain the moisture balance of your baby’s skin,” said Dr. Subhashini N.S., Ayurveda Expert, Discovery Sciences Group, R&D, The Himalaya Drug Company.

“However, avoid giving long, warm baths as they can dry your baby’s skin. You can opt for a baby soap infused with Indian Aloe, milk, Almond Oil, and Olive Oil, which is formulated specifically to manage excessive dry skin in babies, if you prefer a soap instead of a wash,” she said.

Tips, Babies, Skin
Heath experts suggest that winter calls for extra nourishment for dry and scaly skin because cold air does not carry as much moisture as warm air. Pixabay

Other skin care measures that a mother should consider during winter, according to Dr. Subhashini N.S., are:

Post bath, always moisturise your baby’s skin with a gentle baby lotion infused with natural ingredients that helps protect baby’s skin from excessive dryness, leaving it soft and supple all-day long. You can opt for one with olive oil that helps protect skin, and almond oil, which is an excellent skin softener and provides the required nourishment for your baby’s skin.

Winter calls for extra nourishment for dry and scaly skin. Therefore, using a baby cream that is specially formulated to protect your little one’s chapped cheeks, “crawler’s knee”, tender nose, and rubbed elbows is a must.

A baby cream infused with licorice, which helps protect and soothe baby’s skin, and plive oil, enriched with vitamin E, which nourishes, protects, and softens skin and prevents chafing, is a good option for your baby.

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During winter, it is important to change your baby’s diaper often and clean the diaper area thoroughly, as wet diapers can lead to infections and rashes. Always use gentle wipes infused with the goodness of Aloe Vera and Indian Lotus to gently cleanse and refresh your baby’s delicate skin and help keep it soft and supple.

“This winter, choose products that are infused with natural ingredients to help protect your baby’s skin. Also, be sure to keep your baby warm and dress her appropriately. Heat rashes can occur in winters as well, when your baby is dressed too warmly or when she’s sitting in an area (such as a car seat) with poor air circulation. Always remember to keep your baby comfortable and dress her in breathable layers,” Dr. Subhashini said. (IANS)