Never miss a story

Get subscribed to our newsletter


×



By Gaurav Sharma

What is the role of media? To present the truth in its complete entirety or to shroud the truth in the garb of manipulated and fabricated stories, which serve the vested interests of the political and corporate bosses?

With new technology being developed every single day, the world has morphed into a global economy, deluged under the flow of information bombardment. These sources invariably involve broadcasting the views of individuals that own them.

In his autobiography Mein Kampf, Adolf Hitler says, By far the greater part of “political education” or propaganda is the work of the press.”

Propaganda can be broadly defined as dissemination of news, ideas and information for specifically injuring or benefiting an organisation or individual.

Though it has existed for thousands of years, the commercialisation of technology, in the last hundred years or so, has amplified the unethical practice.

While the academia and think tanks, may be excluded from the realm of agencies that voice such biased information, mainstream media, undoubtedly, falls under the category of the propagandist communication channel.

The mainstream media is owned directly or indirectly by corporations. For example, Mukesh Ambani-owned Reliance Industries controls Network 18, one of India’s largest media companies. The company owns channels such as CNN-IBN, CNBC Awaz, CNBC TV18, websites such as Firstpost, moneycontrol.com and the license of Forbes India, among other businesses.

“How will they [the Network18 journalists] have any chance of doing a decent story on the KG gas deal [where RIL has the rights to dig for gas and is in dispute with the government], the Radia tapes [taped telephone conversations between publicist Nira Radia and a former telecom minister and senior journalists where she’s lobbying on behalf of several big corporate clients], how will they cover any damn thing?”says P.Sainath, a respected journalist.

Internationally, two of the most ‘trusted’ sources of news, The New York Times and Washington Post host people affiliated with corporate giants such as Coca-Cola, Kohlberg and Company, Chevron Corporation, Ford Motor Company among others, as their board members.

In light of such widespread corporatization, media can hardly be looked upon as beacon of unbiased, fair and transparent journalism.

The second important factor in the indoctrination of the media, is the basic fact that the survival of a media outlet depends upon advertising revenue. This gives much weightage to the notion that the media serves the businesses that pay to serve their goods.

Further more, the sourcing of the news is itself very doubtful. Even large media corporations cannot afford to have reporters everywhere. As a result, they have to concentrate their resources in places that hold prospective news stories: government organisations, Parliament, business corporations etc.

This can be termed as selective omission, when commercial interests take precedence over important developments in the hinterland.

Besides, there are many examples of such propaganda being carried out by the mainstream media. Using the basis of social proof, the media often projects a person or country as an enemy, by declaring it be a friend of an already established enemy.

Such brainwashing was used by the media to gather support of the American public against the nuclear arming of Pakistan.

Biases can also be seen when the media fails to bring to light the futility of Vietnam War but greatly advocates the invasion of Iraq, for supposedly holding nuclear weapons.

Back in 2010, a study conducted by Harvard Kennedy School revealed that the controversial practice of waterboarding, a practise in which alleged terrorists are subjected to drowning sensation, was stopped from being termed as ‘torture’ by leading papers such as New York Times and Los Angeles Times.

In 2011, a BBC journalist had revealed the close links between the press and the politicians, in the backdrop of News of the World hacking scandal, in which the now defunct British paper was accused of engaging in phone hacking, police bribery, and exercising improper influence in the pursuit of stories.

The sensationalization of ISIS dominance over the world, is yet another example of the media’s insatiable hunger for hyping and overemphasizing news. There is hardly any mention of the fact that much of the area usurped by the Al-Qaeda outfit, is sparsely populated. Moreover, it has hardly been brought to the notice of the public, that the army of jihadists working for ISIS are still mediocre in size as compared to a nation’s military.

This, however, does not mean the threat posed by ISIS should be taken lightly. But, through such indiscriminate coverage of the terror group, the people are diverted from the whole truth.

The claims made by Noam Chomsky, an American linguist and philosopher, in his book Manufacturing Consent: The Political Economy of the Mass Media, that the “The mass media are drawn into a symbiotic relationship with powerful sources of information by economic necessity and reciprocity of interest”, hold much water, not only for the US, but for India as well.

The corporatization and monopolization of media only serves to reduce the space for differing voices. It is a thorn in the democratic thread of the country that needs to be plucked away.


Popular

Wikimedia Commons

At the recently held Lake Fashion Week X Fashion Design Council of India event which took place in Mumbai, actress Soha Ali Khan was muse for Megha Jain Madaan

At the recently held Lake Fashion Week X Fashion Design Council of India event which took place in Mumbai, actress Soha Ali Khan was muse for Megha Jain Madaan. The festive collection by Madaan for her label Abstract was a luxurious line of creations. Khan dazzled in a sensational, black, will-powered gown with horizontal gold braiding, while the deep olive train added a regal touch. IANSlife caught up with the celebrity on the sideline of the events to discover her take on fashion.

Read Excerpts:

Q: Are you looking forward to on-ground fashion events and the energy that comes with physical shows and appearances?
A: I am I mean, I think that it's been a while that we've all been at home and the livelihood of artisans, designers make-up artist, hairdressers has suffered. Everyone's looking forward to being backed and last but not least me; there's a different energy, of course.

Q: The outfit chosen for you at the show, how does it complement your style?
A: I really think that the outfit complimented my body type because it sort of showed off my arms which are very toned and strong. I've been working on them. So I'm happy that they chose, an off-shoulder outfit. The beautiful train, added length which I require a little bit off. So, I think it was very feminine, and I think the silhouette was a good one for me.

Q: What are your travel essentials?
A: Wetwipes, sanitiser, spare masks and water. I would say a book but I haven't read a book since I've become a mother. I would say iPad, cotton wool for ears, and a lollipop.

Buy less choose well make it last "One should reuse their clothes. You don't need to buy new clothes, all the time." said Soha Ali Khan. | Photo by Edward Howell on Unsplash

Keep Reading Show less

This total or complete One, is so significant that even if one literally decides to deduct or remove the cosmos and universe from that complete or total energy, it shall remain constant, i.e., total

OṀ SAMPŨRṆABHŨMYAI NAMAH:

OṀ (AUM) - POOR-ṆA-MA-DA-HA-BHOO-MYAI—NA-MA-HA

Keep Reading Show less
Photo by Jonathan Borba on Unsplash

With the baby keeping you busy all day and night, your skincare takes a backseat.

When you become a mother, you tend to forget about your own needs because you are so focused on your child. With the baby keeping you busy all day and night, your skincare takes a backseat. It's not always changes in skin texture and looks post-pregnancy are a bad thing, but not taking care of your skin may lead to acne, melasma, stretch marks, puffy eyes, and even dark circles. Syed Nazim, Dermatologist, Aesthetic and Hair Transplant Surgeon, Royal Lush Skin Clinic Saket, New Delhi, shares simple and easy tips for you to follow, to get a glowing post-pregnancy.

* Cleansing: As you sleep, your skin goes through a renewal cycle, by dispensing toxins and debris. So you only need a light-textured cleanser to wash your face with a face wash that is suitable for your skin type.

* Steam: Take steam for 2-3 days a week, it will help you to open up your clogged pores.

* Scrub & face pack: Use a face scrub, to remove the dead skin cells, scrub your face for like 5 minutes and wash it with normal tap water. It will help you to make your skin softer and radiant, leave the mask until it dries off.

* Toner & moisturizer: Apply toner to your face, look for clarifying toners that rebalance your pH to maintain the pH value of your skin. In the end, you only have to moisturize your face, to give hydration.

* Steal baby products: Baby products are always mild in nature so that the baby's sensitive skin doesn't have to compromise. They are created to lock moisture in babies skin. So, you can also use them. Whether it's a body oil, lotion or cream, apply some on your skin every time you're applying them on your baby. If you do this, you can flaunt your skin, this way, you don't have to dedicate a specific time every day for your skincare.

Keep reading... Show less