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Watching High-Spirited Videos Online Could Make You Happier

They found evidence that there is both a sustained and an immediate effect that leads to YouTuber emotion correlating with audience emotion

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Watching peppy videos online could make you happier, Pixabay

Watching high-spirited videos on YouTube after a long day at work could pep you up a bit as researchers have found that people mirror the emotions of those they see online.

When a YouTuber posts a video with a generally positive tone, the audience reacts with heightened positive emotions and the same is true for other emotional states, said the study published in the journal Social Psychological and Personality Science.

“Our research is a reminder that the people we encounter online influence our everyday emotions — being exposed to happy (or angry) people can make us more happy (or angry) ourselves,” said lead author of the study Hannes Rosenbusch from Tilburg University in the Netherlands.

 For the study, the researchers examined over 2,000 video blogs, or vlogs on YouTube.

Vloggers share emotions and experiences in their videos, providing a reliable source of data.

The researchers focused on studying more popular vlogs, with a minimum of 10,000 subscribers. Some of their sample vlogs had millions of subscribers.

Representational image. Pixabay

To measure if people watching vlogs experienced emotional contagion or homophily, the team studied words and emotions expressed by the vloggers and analyzed the emotional language of online comments.

Being affected by others’ emotions is known as “contagion” and “homophily” refers to the tendency of people seeking out others like themselves.

The researchers modelled the effect of both immediate (contagion) and sustained (homophily) emotional reactions.

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They found evidence that there is both a sustained and an immediate effect that leads to YouTuber emotion correlating with audience emotion.

“Our social life might move more and more to the online sphere, but our emotions and the way we behave towards one another will always be steered by basic psychological processes,” Rosenbusch said. (IANS)

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YouTube CEO Apologises for Overhauling Verification Policy

Verified channels currently have a checkmark next to their channel name

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FILE - Silhouettes are seen in front of a Youtube logo, in this picture illustration taken in Zenica, Oct. 29, 2014. VOA

Barely a day after YouTube rolled out changes to its verification programme amid a controversy over the content it pushes to its users, the company’s CEO Susan Wojcicki promised to re-evaluate the company’s recently revamped policy.

Apologising to video creators, Wojcicki posted on Twitter on Saturday: “To our creators and users – I’m sorry for the frustration and hurt that we caused with our new approach to verification. While trying to make improvements, we missed the mark. As I write this, we’re working to address your concerns and we’ll have more updates soon.”

The video-sharing platform had said that it’s overhauling its system that gave way to outrage among some of YouTube’s millions of creators, who said their verified statuses were revoked because of the new requirements.

YouTube, Google, google services
The YouTube Music app is displayed on a mobile phone in Los Angeles. VOA

On Thursday, the company said it would move away from using subscription numbers to determine verification. Instead, it’ll prioritise verifying “prominent channels that have a clear need for proof of authenticity”, according to a CNET report.

The video-sharing platform has reportedly said that the policy changes, which would go into effect in October, would move away from using subscription numbers to determine verification.

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Verified channels currently have a checkmark next to their channel name. (IANS)