Thursday August 16, 2018

Hookah Smoking Posts on Social Media Promote The Habit, Here’s How

They found that 99.6 per cent indicated positive sentiments towards hookah use and only one post (0.4 per cent) mentioned its negative health effects

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Hookah Smoking Posts on Social Media Promote The Habit, Here's How
Hookah Smoking Posts on Social Media Promote The Habit, Here's How. Pixabay
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Posts with hashtags, such as #hookah or #shisha, on social media platforms may portray its use in an overwhelmingly positive manner despite its serious health risks, a new study suggests.

The findings, published in the journal Health Education and Behavior, suggested that the portrayal and promotion of hookah smoking on social media can normalise its use and pose public health challenges.

A team of researchers from Florida International University, the University of Wisconsin, the University of Miami, the Syrian Centre for Tobacco Studies, and the University of Pittsburgh selected 279 posts from 11,517 posts tagged hookah or shisha within a four-day period.

They found that 99.6 per cent indicated positive sentiments towards hookah use and only one post (0.4 per cent) mentioned its negative health effects.

“A growing body of evidence suggests that smoking hookah can lead to nicotine dependence and many other known smoking-related illnesses such as cancer, cardiovascular disease, and respiratory disease,” the researchers said.

hookah
Representational image. Pixabay

“This study represents an important step in identifying hookah-related themes on Instagram and demonstrates the value in using data from this social platform to complement and extend our understanding of health behaviours,” they added.

The researchers also found that 10 per cent of all posts used the hashtag #HookahAddiction, signalling that nicotine addiction is not perceived as a health risk that would discourage potential users but instead is referred to ironically or as a “badge of honour”.

Also Read: Eat Walnuts to Ward off Diabetes Risk

The researchers commented that policymakers and others should explore approaches for reducing the number of promotional posts, for example, by creating campaigns to counter-market positive themes presented on social media.

“These findings can inform the design of future tobacco control media campaigns aimed at countering the normalization of hookah use on social media,” the researchers noted. (IANS)

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Facebook Denies Reports About Marc Zuckerburg’s Indifference Towards Publishers

Facebook said it is also working with publishers across the US and Europe to test support for subscriptions in "Instant Articles".

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Facebook refutes report 'Zuckerberg doesn't care about publishers'. Pixabay

Facebook has denied a media report that cited one of its senior executives as saying that Mark Zuckerberg doesn’t care about publishers.

The Australian on Monday reported that in a meeting with Australian media executives, Facebook’s Head of News Partnerships Campbell Brown said: “Mark Zuckerberg doesn’t care about publishers but is giving me a lot of leeway and concessions to make these changes”.

Brown reportedly said that publishers who choose not to work with Facebook will wind up in a dying business.

“Facebook said the remarks were inaccurate and taken out of context,” Fortune reported.

Facebook's CEO Mark Zuckerberg, May 23, 2018. VOA
Facebook’s CEO Mark Zuckerberg. VOA

The Australian claimed the story was based on information from five people present at the meeting with Brown who requested anonymity.

Earlier in August, Facebook announced to invest an additional $4.5 million towards helping the publishing industry globally.

The social media giant, that reported more than $5 billion in profit in the second quarter this year, said it will give $3.5 million towards “Facebook Membership Accelerator”, a three-month pilot programme designed to help publishers with membership models.

“We are going to continue to coach the group of metro news publishers from the pilot programme through the end of this year, and we will reconvene with them in 2019 to focus on subscriber retention,” Brown said in a blog post.

Facebook
Facebook said it is also working with publishers across the US and Europe.(IANS)

Facebook also announced to contribute $1 million to the 2018 “NewsMatch” campaign which matches individual donations to more than 100 non-profit newsrooms around the country.

Also Read: Slow Disclosure of Tesla Raising Governance, Social Media Concerns

Facebook said it is also working with publishers across the US and Europe to test support for subscriptions in “Instant Articles”.

“Moving forward, we’ll also be exploring ways to support emerging models like membership directly on Facebook,” said Brown. (IANS)