Tuesday May 22, 2018

How Baahubali entered the Rs. 200 crore club within five days

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Chennai: It took S.S. Rajamouli’s magnum opus “Baahubali – The Beginning” just five days to enter the Rs.200 crore club worldwide, making it the fastest Indian film to achieve the rare feat. It has set several new records, has proved that a film need not always require a superstar to become a blockbuster and has successfully blurred the line between southern cinema and Bollywood.

One of the biggest achievements of the Rs.250 crore film is that it’s being celebrated unanimously across the country. No other south Indian film before has received the kind of reception “Baahubali” has been getting.

“Nobody is asked whether they watched the Tamil, Telugu or Hindi version of the film. Irrespective of the language, ‘Baahubali’ is being watched and that in itself is an accomplishment for the makers,” Karthik Kumar, a Bangalore-based techie, said.

“I’ve already watched the film in Tamil and Telugu. I’m planning to watch it in Hindi as well. It didn’t feel like it’s a dubbed film, thanks to the effort the team has put into to make it look authentic,” Karthik said.

“Baahubali”, about two brothers at war for an ancient kingdom, and which stars Prabhas, Rana Daggubati, Anushka Shetty and Tamannah Bhatia in the lead roles, is one of those highly successful rare dubbed films. It came out on July 10 in Telugu, Tamil, Malayalam and Hindi parallelly.

The Hindi dubbed version of the film has netted a whopping Rs.46.77 crore, trade analyst Taran Adarsh shared on Friday.

“It’s not just the Hindi version. The film has done extremely well in Tamil as well as Malayalam too. In Tamil Nadu, where the film has released in Tamil and Telugu, it netted nearly Rs.15 crore from first five days, while in Kerala, it has netted over Rs.3 crore,” said trade analyst Trinath.

According to Alok Tandon, CEO, INOX Leisure, different versions of the film have done well in different locations.

“In the whole of Andhra Pradesh, Telangana and Bangalore for example, the Telugu version has witnessed tremendous footfalls, whereas in Chennai, the Tamil version is doing extremely well. The Hindi version is attracting huge audience in other parts of the country,” Tandon said.

In INOX properties, “Baahubali” is one of the highest grossing non-Hindi language films, according to Tandon.

It is every essential for any big film to sustain the first Monday after release and continue its strong run during the weekdays. “Baahubali” passed that test with flying colours.

Filmmaker Karan Johar, who distributed the Hindi version of the film, posted on his Twitter page on July 13: “When the Monday exceeds the Friday you know the film has won the hearts of all!!!!! #BaahubaliA(sic).”

Monday numbers are very crucial for any big film’s success, said Trinath, and added: “When the Monday numbers didn’t even show slight dip, ‘Baahubali’ was on its way to become a blockbuster.” In Bangalore, Urvashi Cinemas, one of the biggest theaters in the city, has decided to continue playing “Baahubali”, snubbing superstar Salman Khan’s “Bajrangi Bhaijaan”. “Even on weekdays, we’re witnessing occupancy of nearly 90 per cent. We’re playing the Telugu version, and the response has been exceptional. We’ve decided to continue playing ‘Baahubali’ for this week instead of ‘Bajrangi Bhaijaan’,” a theater representative said. “Baahubali” has also turned out to be one of the biggest grossing non-Hindi films overseas, especially in US, a market that belonged to the stars. As on Wednesday, the Telugu version of the film minted over Rs.30 crore from US market. The film registered the highest opening and opening weekend for an Indian film at the US box office, with a per screen average collections of $17,000, second only to “Minions” with $27,000 over the weekend. The film has achieved appreciation from all quarters. From industrialist Anand Mahindra to Indian cricketer Ashwin Ravichandran, everybody has heaped praise on the movie.  

Andhra Chief Minister N. Chandrababu Naidu wrote: “I congratulate @ssrajamouli & team for creating a masterpiece like #Baahubali. He has showcased might & pride of Telugu Cinema to the world (sic)”

As the title goes, this is just ‘The Beginning’ for “Baahubali”.

(IANS)

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Lust Stories Makers Happy With Empowered Platform Like Netflix

"That is why there is more scope for the digital platforms to reach out to these urban pockets than cinema halls. The idea is not one versus the other... The approach is more inclusive."

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Netflix is an empowered platform- Karan Johar. Pixabay

Four Indian filmmakers Karan Johar, Anurag Kashyap, Zoya Akhtar and Dibakar Banerjee — each known for their unique style — have come together for the anthology “Lust Stories”, which will be out on Netflix next month. They are happy to associate with an “empowered platform”, which allows their creativity to be showcased far and wide.

At the trailer launch of “Lust Stories” here on Friday, when asked if Netflix has given them extra freedom as there is no censorship on digital media, Karan said: “Look, we are not showing the film on Netflix because there is a lot of freedom (in terms of censorship). We are showing the film because of its reach.

“Netflix reaches 190 countries. For a filmmaker and storyteller, it is important to reach out to the widest audience with our story. There is no scene in the film that might get censored…Netflix is an empowered platform with a worldwide popularity.”

Karan’s short film features Vicky Kaushal, Kiara Advani and Neha Dhupia.

Ronnie Screwvala, one of the producers of the film, said: “Netflix is a global platform. We have been trying to do crossover cinema for 100 years, and now people will get a chance to do crossover cinema. Now we have an audience (through Netflix) that caters to a wider audience, not just to the South Asian (audience), but all over. That is a great opportunity.”

How are they planning to reach out to rural India where people may not necessarily have access to mobile phones, Screwvala said: “If we are talking about rural India, of course, it will take time to reach. But when we look at the footfall and box office collection, 60 per cent of it comes from metro cities like Delhi and Mumbai.

netflix
Lust Stories will be out on Netflix from next month. Bollywood Country

“That is why there is more scope for the digital platforms to reach out to these urban pockets than cinema halls. The idea is not one versus the other… The approach is more inclusive.”

Actress Bhumi Pednekar, who features in Zoya’s short story, said: “As actors and filmmakers, we want our stories to reach as many people as possible, and Netflix is one of such platforms. I think the digital audience is braver and more accepting towards new content. They are looking for new stories.”

Asked if practising freedom of expression is easier on a digital platform, Zoya said: “Yes and no… I mean there is not something we are showing in the film that cannot be shown otherwise.”

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Talking about the given freedom on a digital platform for the filmmakers and viewers, Dibakar said: “You see, as filmmakers we will find our way even within the limited freedom we are given. But this platform has given freedom to the audience.

“I believe that freedom is about having a choice. If we do not have the choice, then freedom is a theoretical discussion. So I think with this platform, the audience should have the choice to experience an intimate experience with few people or with oneself… So this platform provides more freedom to the audience than filmmakers.”

The film “Lust Stories” will release on June 15. (BollywoodCountry)