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Agile methodology is the trend of today, for companies big and small. Just like the word, resumes of today cannot simply stick to the usual form and expect easy recruitment. As the world changes, the demands change and so do the expectations. Embracing the new requires harnessing new skills to be ready for it.
When it comes to Agile, there is a tremendous demand for Scrum masters, and with good reason. There is a strong demand for good Scrum masters and opting for a training program in the same is a good choice. However, the future lies in looking at the big picture and seeing the entire symbiosis of product and business together. That’s where a product owner comes into play, and that is precisely why a CSPO certification is the key you would require to get there.
Here’s how being a CSPO is different from a CSM and the advantages that come along with it.
Let’s get the most obvious aspects out of the way. Most of us would opt for a certification in order to ramp up their resume skillset, which would help achieve a better salary in forthcoming propositions. The inclusion of a Scrum Product Owner certification is noteworthy enough to have your paygrade increase by nearly 10% than your peers who may not have the same.
A better career scope
While pay-scale is one aspect, the certification also makes you more adaptable to fit in a multitude of roles. Since you would be a product owner, shifting from one domain to another, or adapting to a different product altogether is a prized skill you would possess. This is especially relevant for companies that dabble in various areas and will pay good money for someone who can handle it all.
The bridge between business needs and technical expertise
Compared to the role played by a Scrum Master, a Scrum Product Owner tends to reside more on the outside. The Scrum Master focuses on ensuring the team sticks to the schedule and figures out solutions to achieve timely deliverables. A Scrum Product Owner does have to liaise with the team in that regard but also has to understand the relevance of the deliverables from a business point-of-view.
A solid knowledge of both domains helps in guiding the team towards achieving what’s necessary and providing insights when solving tough problems by making use of technical know-how. Similarly, while facing clients and customers, the Scrum Product Owner is able to guide the expectations and requirements to be in line with capabilities, as well as connect with any Agile personnel on the other end as well.
Planning timelines and deliverables
Using tools of Agile such as Jira gives you access to a ton of data that provides insightful information. One of the major ones in that regard is the velocity with which your team is able to achieve certain milestones and deliver on story points for a sprint.
These velocities are crucial when it comes to formulating a timeline for the project delivery, and is also a part of the certification course as well. Figuring out better ways to burn through the story points and avoid carryovers to the future sprints is where a Scrum product owner would excel.
Product development and backlog organization
The reason why Scrum Product Owners are prized employees is that they can achieve large-scale planning as well as smaller grassroots adjustments as well. With every product development process, understanding the significance of backlog items and assigning them to appropriate sprints is a key skillset to have.
A Scrum product owner is able to connect with the customers and achieve clarity on backlog items, keeping them in the loop and outlining their delivery. Similarly, those items can be expanded upon internally, allowing the team to pick them up in a more effective manner than can be thrust upon by a hard-to-meet deadline.
High-level project objective development
When a team is knee-deep in work and focused on developing and testing functionalities, it can get easy to lose sight of the big picture and understand the motivation behind doing what they are doing. Similarly, the customer may keep getting updates on what’s being developed, but fail to see how it is contributing to the product at large.
A Scrum Product Owner talks to them both in a language that helps them see the product coming to life. Developing a charter allows everyone to see what they are working towards and keeps both ends of the equation balanced at all times.
Reduced relevance of other qualifications
Are you worried that you didn’t graduate from a top-tier college? Were your marks on the average side in your college years? Have you been a great professional employee but faced trouble in interviews due to these reasons?
Fret not, because a lot of recruiters will pretty much disregard these aspects if you have a good Scrum Product Owner certification on your resume. That is the need of the hour and nobody is going to hold your past against you if your future holds great potential.
A Certified Scrum Product Owner training might seem like the answer you’re looking for, and it is! With an enrolment today, you are looking at a future version of yourself that has built a career in shaping products, and not just building them.
The pandemic brought about a global boom of entrepreneurship in 2020. Thousands of small businesses launched in the UK last year, and many were very successful. Some businesses started as passion projects, while others aimed to fill a hole in the pandemic market. Services and products, like at-home workouts, popped up all over social media from new and exciting businesses. The pandemic left many Brits financially unstable and scared for the future of their career. Launching their own business gave them something to focus on again and a small amount of income.
The Financial Times reported that the number of registered companies in the UK increased by 30% in 2020. As the world returns to normal, it will be interesting to see how these new businesses approach the post-pandemic world.
Follow NewsGram on Facebook to stay updated.
If you have just set up a new business, here are some essential marketing tips to get the ball rolling:
Exploit social media
Social media is one of the most effective marketing platforms available. You can connect with a global audience for free and market your product or service to them. Post consistently and use high-quality imaging to catch your audience's attention. Engage with potential customers by replying to direct messages, comments, shares and likes. Use a few platforms to maximise your exposure and create a strong brand identity.
You can connect with a global audience for free and market your product or service to them. | Photo by Alexander Shatov on Unsplash
Network as much as you can
Networking is a vital part of business, and you can do it on and offline. Use sites like LinkedIn to connect with fellow entrepreneurs and those in different industries. Reach out to them directly and ask about their company or role. You might be surprised by how much you can learn from one conversation. Once in-person events return, you should look to make the most out of meeting people in your industry. You might find brands to collaborate with or a mentor to learn from. Make sure to hand out your business cards at the event so people can get in touch with you in the future.
Networking is a vital part of business, and you can do it on and offline. | Photo by Chris Montgomery on Unsplash
Create a blog
You need to be an expert in your industry. Create a blog and share your journey of learning to be a business owner. You can share your expertise and why you started the company, which other entrepreneurs can read and learn from. Your knowledge and experience might be extremely helpful for those just starting out. Use a range of marketing techniques to launch your business into the next phase.
Use a range of marketing techniques to launch your business into the next phase. | Photo by Sincerely Media on Unsplash
(Disclaimer: This article is sponsored and include some commercial links)
One of Indias fast growing Direct To Consumer (DTC) beauty and personal care brands, MyGlamm, launches its national TVC around the message 'All Natural #NoNasties today with actress Shraddha Kapoor, who is also an investor in the brand.
Kapoor who has a great millennial and Gen Z connect introduces 'My SUPERFOODS Kajal' which has No Parabens, No Mineral Oils, No Nasties while still being long-lasting and smudge-free and made with the goodness of nature. This is followed by many girls trying applying the kajal with confidence and while highlighting the ingredients Avocado Oil, Goji Berries, Vitamin E and Sunflower Seed Oil.
Commenting on the campaign, Apratim Majumder, CMO, MyGlamm says "Women have been telling us about what they want from their beauty products for a while now. Wikimedia Commons
The brand focuses on creating quality products that are high efficacy made with all-natural and no chemicals in the formulae. his campaign follows the #TellMyGlammWhatYouWant campaign where women logged in to tell the company what they wanted from their beauty products. It aims to establish a beauty democracy by giving consumers the power to tell the brand what they want thus changing the entire experience of how women buy beauty products in India.
Commenting on the campaign, Apratim Majumder, CMO, MyGlamm says "Women have been telling us about what they want from their beauty products for a while now. We have been innovating to serve those needs with products. When they told us that they want a kajal that is not only long-lasting and smudge-proof but also takes care of their eyes, we knew we had to do this. The campaign is about telling everyone out there who told us they need a kajal that cares, MyGlamm Superfoods Kajal is here for you! The campaign debued on MyGlamm's social channels- YouTube & Instagram on September 16. (IANS/ MBI)
Keywords: India, Direct beauty brands, My Glamm national, girls, kajal, confidence ingredients, Avocado Oil, Shraddha Kapoor
Phishing attacks targeting organisations rose up considerably during the pandemic, as millions of employees working from home became a prime target for cybercriminals. A large majority (83 per cent) of IT teams in India said the number of phishing emails targeting their employees increased during 2020, according to a report by UK-based cybersecurity firm Sophos on Monday.
"It can be tempting for organisations to see phishing attacks as a relatively low-level threat, but that underestimates their power. Phishing is often the first step in a complex, multi-stage attack. According to Sophos Rapid Response, attackers frequently use phishing emails to trick users into installing malware or sharing credentials that provide access to the corporate network," Sophos' Principal Research Scientist, Chester Wisniewski said in a statement. The findings also reveal that there is a lack of common understanding about the definition of phishing. For instance, 67 per cent of IT teams in India associate phishing with emails that falsely claim to be from a legitimate organisation, and which are usually combined with a threat or request for information.
The findings also reveal that there is a lack of common understanding about the definition of phishing. | Pixabay
As many as 61 per cent consider Business Email Compromise (BEC) attacks to be phishing, and half of the respondents (50 per cent) think threadjacking - when attackers insert themselves into a legitimate email thread as part of an attack - is phishing. Most of the organisations in India (98 per cent) have implemented cybersecurity awareness programmes to combat phishing. Respondents said they use computer-based training programmes (67 per cent), human-led training programmes (60 per cent), and phishing simulations (51 per cent).
Four-fifths of Indian organisations assess the impact of their awareness programme through the number of phishing-related tickets raised with IT, followed by the level of reporting of phishing emails by users (77 per cent) and click rates on phishing emails (60 per cent). All the organisations surveyed (100 per cent) in Delhi, Hyderabad, and Kolkata say they have a cybersecurity awareness programme in place. This was followed by Chennai where 97 per cent have such programmes, and then, Bengaluru and Mumbai at 96 per cent each. (IANS/ MBI)
Keywords: programmes, organisation, emails, phishing