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Here’s How Denims Have Evolved

The evolution of denims in the fashion industry

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Denims
For the success of its business, the denim industry and its supply chain are looking for themes such as "speed", "agility", "last mile differentiation", "near shore. Pixabay

BY PUJA GUPTA

From its humble origin as a sturdy work pants, denim has today reached the pinnacle of modern fashion. It has successfully evolved from a mere necessity to a desire.

Aamir Akhtar, CEO, Lifestyle Fabrics – Denims, Arvind Limited, in a conversation with IANSlife speaks about the evolution of denim, shares few unusual denim looks for you to try and sheds light on the fabrics manufacturer’s latest collection.

Excerpts:

Denim is a never-ending trend. How have you seen denims evolving?

Denims
Demands on aesthetics, performance and functionality of denims and apparel are expanding very quickly. Pixabay

Akhtar: Denim has stood the test of time and is poised to stay. As mankind pursues its future, with ever increasing needs and wants, denim is preparing itself to evolve for the exciting times ahead. Demands on aesthetics, performance and functionality of denim fabric and apparel are expanding very quickly.

A close look at the word cloud of consumer needs and wants reveals themes such as “comfort”, “body shaping”, “soft”, “stretch”, “travel”, “experiential lifestyle”, “active wear / athleisure”, “minimalism”, “wearable technology / smart garments” and “sustainability”.

For the success of its business, the denim industry and its supply chain are looking for themes such as “speed”, “agility”, “last mile differentiation”, “near shore manufacturing”, “mass customization” “enhanced performance” and of course “sustainability”. New age textiles and denim in particular must respond to these trends.

How sustainable can denims get?

Akhtar: Caring for the environment, economic and social impact are a way of life at Arvind and it is a pioneer in making denims increasingly sustainable and eco-friendly. We strive to provide a comprehensive, “end-to-end” sustainability promise from fibre to finished garments. Multiple, simultaneous initiatives, ranging from Sustainable Fibres (OCA Organic Cotton, Kapok, Hemp, Linen, Tencel, Wool etc), to low impact dyeing and fabric finishing techniques, such as Quantum (foam dyed) denim, coupled with water stewardship and renewable energy initiatives, define our efforts. Primary focus is on quantifiable and traceable efforts that deliver the necessary impact.

Tell us about the latest collection.

Akhtar: “United by Indigo” is our latest offering for the forthcoming Festive Season in India, which corresponds the Fall Winter 2020 retail period. Every year we make a special endeavour to infuse some fresh, fashion trends and innovation concepts in the Indian denim market, to generate excitement and support our trade partners.

Arvind Denims debuted the INFIKNITY range, representing infinite possibilities in indigo-inspired activewear lifestyle, using a range of technology adaptations in knitting. Also, the range of MUTANTS that blend the ruggedness and durability of traditional jeanswear with comfort and supple softness of real knits. At the core of the collection is the central theme of “sensation”, with surfaces and hand feel that tease our senses and make us feel plush, warm and cared for.

Denims
Today, denims have found acceptance as lifestyle apparel and people from all walks of life, gender and age groups wear jeans as a 24X7 product. Pixabay

What is it inspired from?

Akhtar: Today, denims have found acceptance as lifestyle apparel and people from all walks of life, gender and age groups wear jeans as a 24X7 product. Be it for work, party or play, denim is in demand! Jeans have made inroads into corporate wear.

Women’s changing lifestyle and preferences are favouring jeanswear. Youngsters transition seamlessly from their work routines into the party and outdoor mode, in the same pair of jeans. Demands on aesthetics, performance and functionality of denim fabric and apparel are expanding very quickly.

United by Indigo, thoughtfully balances the legacy of authentic denim with future possibilities to capture the essence of the present-day global trends. The collection celebrates the potential of collaborations and technology lead innovation. We are constantly inspired by the consumer’s free spirited pursuit of an experiential lifestyle. Our shared passion & love for Indigo unites and binds use Thus the name “United by Indigo”.

Arvind Limited actively collaborates with its channel partners to study and respond to emerging consumer trends across all segments of the denim market.

Please suggest three unusual looks one can opt for?

Akhtar: Indigo Corduroys: A younger, sporty and happy interpretation of corduroys, that are dyed with indigo or other bright julphur colours and can be industrially washed down like a typical pair of Jeans. The blend of indigo sensibilities in a traditional substrate form the Modern Vintage line of Indigo Corduroys.

Also Read- All You Need to Know About Victim Blaming Amid Coronavirus Pandemic

InfiKnity: A step forward in indigo inspired knits and a giant leap for athleisure, InfiKnity becomes a part of consumer’s active lifestyle. Offering incredibly high stretches and comfort, along with breathability and extreme motion capabilities, coupled with denim-like wash downs.

Azurite: The richest, most saturated indigo blue, for the denim lovers delight. A proprietary technology combining indigo dyed warp and weft yarns, that delivery premium hues and shades. (IANS)

Next Story

Ways to Turn Your Home Into an Entertainment Zone

Transform your home into an entertainment zone

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home decor
Give your home an entertainment-like makeover with fun games and thought provoking activities. IANS

BY PUJA GUPTA

As the lockdown period extends, days seem to be longer and monotony crops in. Most of us tend to hunt for new and exciting things to do. Watching TV, playing video games can surely beat time, but it’s not gratifying until there is more to do.

The key is to innovate and give your home an entertainment-like makeover with fun games and thought provoking activities.

Students and faculty at Vogue Institute of Art and Design share ideas that help you sail through the lockdown without even realizing it.

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Take part in the eold v/s new’ challenge

We are all creative in many ways; it could be artistic or functional. Explore your creativity through a challenge of remaking any of the old household items into a new design. For instance, a regular mirror can be made into a decor piece with the use of pencils around it. You could pull out one of your old winnows or baskets and paint it with exciting colours. There are many more items that can transform if you put some thought to it. Select an area in your home that can be used to display all your creations.

home decor
Select an area in your home that can be used to display all your creations. IANS

Make your very own game zone

Games are one of the best ways to engage and build excitement.

Transform your bed sheets into a popular game of Twister. With the use of old swatches at home, form patch work with different colours in rows on your bed sheet. It’s a simple game of physical skill where the judge asks two participants to place their legs or hands on a particular colour of patch until they reach the end of the sheet

You can also make your very own dart game with the use of a cardboard on an old watch clock. Shape the cardboard in a circular form with an outer circle marking painted in green, inner circle marking in black and the centre in red. A needle covered with 4 toothpicks can be used as darts to hit the bullseye.

Turn your household routine into an activity

home decor
You could place bed sheets like a roof by lining up chairs on the side of your bed, giving it a tent like feel at your home. IANS

Make your routine work exciting by converting it into a game. Create a chart that displays the tasks as per the time required to complete it. Be it cleaning the dishes, or wiping the floor, each task can be categorized as per the time required. The members in the house can be in groups and the one who doesn’t accomplish it on time needs to do the other set of tasks of the winning group.

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Initiate the newspaper challenge

Have piles of newspapers in your home? Host a challenge using newspapers as a mode of creative boards and marquee silhouettes and show your creativity. If fashion is not your forte, opt for the simplest forms that you have done during childhood like paper boats, or paper airplanes. Challenge your competitor to see how long it lasts in water or how far it can fly. It’ll be fun, try it!

Also Read- Make Grocery Shopping and Usage Safe While You Are Quarantined

Give your room a makeover

Bored of the same look of your home? See if you can transform the most frequently used rooms with a new look. You could place bed sheets like a roof by lining up chairs on the side of your bed, giving it a tent like feel. You can also add a lamp on the side or fairy lights to add more sparkle. (IANS)