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How E-Learning could Help You in A Career Change

Today, if people’s aspirations do not align with their job profiles, they never hesitate to take the tough career change decisions

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E-Learning, Career, Job
Relatively, people have now become more comfortable with experimenting and stepping out of their comfort zones. LifetimeStock

In the past, landing a secure job with a guaranteed pension was regarded as the ultimate career highlight. Relatively, people have now become more comfortable with experimenting and stepping out of their comfort zones. Today, if people’s aspirations do not align with their job profiles, they never hesitate to take the tough career change decisions. E-Learning.

A career change in the modern world has completely transformed the concept of sticking with one job throughout your life. Career change isn’t simple though; imagine securing a degree in commerce, staying employed for more than 3 years in the same field, and then planning to take up something technical! Earlier, unless you had a time machine, it wouldn’t have been possible to change your stream after class 10th. Fortunately, now with the advent of e-learning and a shift in hiring requirements, skills are given more importance than a degree.

A career change can be defined as ‘the movement of an individual from one job sector to another’. As per a survey conducted on 10.5k people by LinkedIn, 45% of people change their careers because of the lack of advancement opportunities. This is much higher than the number of people who shift careers keeping remuneration in their mind (32%). Today, lack of growth and learning is the biggest turndown point that compels people to change their career tracks.

Role of e-learning in a career change

E-Learning, Career, Job
In the past, landing a secure job with a guaranteed pension was regarded as the ultimate career highlight. LifetimeStock

Career change comes with multiple complications. It might require you to upgrade your skills or learn new ones while you are already juggling with your personal life and current job. In such case,  when enrolling in a full-time course is not possible along with handling multiple responsibilities, online learning comes to your aid. Forbes, in one of their articles, mentioned that as per a report by Brandon Hall Group, learning online consumes 40% to 60% less time than learning the same thing in a traditional classroom. 

Now, let’s talk about the major reasons why people prefer online learning over the traditional one in offline coaching centres. 

  • Saves time Traditional education programs have always been characterised by their time-consuming, strictly scheduled, and non-dynamic nature. On the contrary, e-learning programs are extremely versatile, short-termed, unbound, and flexible with time. The lessons can be taken as per one’s own convenience, without relying on the instructor. Online trainings are perfect for people looking for a career change as they allow you to study at your own pace, at any time of the day, and maintain a balance between your professional and personal life.
  • Affordably teaches job-centric skills – Employers’ attention today has gradually shifted from the educational qualifications section to the skills one in the resumes. Essential skills for a career change can be learned affordably as you can save a lot of resources that are spent in travelling, purchasing course materials, and taking accommodation in a new city. Technical skill-based trainings like Android app development take you through a complete transitional phase of beginner to a skilled developer, who learns to develop a new product from scratch within the study span of 4-6 weeks. While dealing with your current job, e-learning allows you to learn and implement new skills on online projects at affordable prices and from the comfort of your homes. 

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  • Interactive and up-to-date content – As per e-Campus News, 59% of traditional students claim that lectures are becoming increasingly “unengaging”. To solve such issues, online learning packs interactivity and opens up new horizons of skill development with its updated content. It encourages people to learn with fun through various assignments, assessment tests, code challenges, quizzes, and exercises. E-learning adapts to the syllabus or technology updations instantly and combines audio-visuals that make learning effective and engaging, therefore, allows you to get an understanding of the latest industry-relevant job skills. 

Overcoming problems like mobility, limited personalised attention in classrooms, and lack of time and resources, online learning not only delivers fast-paced, skill-based, and interactive learning opportunities but also allows the professionals to balance their lives while preparing for a career change. 

Courtesy: Sarvesh Agrawal is the founder and CEO of Internshala, an internships and trainings platform (internshala.com)

 

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5 Aspects of Digital Marketing to Learn in 2019

And as each year passes by, the attention span of customers scrolling online gets shorter

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Digital, Marketing, E-Learning
From small to big, every organisation is hassling to rank on the first page of web search results. Pixabay

Digital marketing and e-learning are two of the most fascinating concepts that go hand-in-hand. From small to big, every organisation is hassling to rank on the first page of web search results and is seeking talented professionals who could make it happen.

As per a report by KPMG, the average attention period of digital consumers dropped down from 12 seconds in 2007, to 8 seconds in 2016! And as each year passes by, the attention span of customers scrolling online gets shorter; the requirement of professional digital marketing experts goes wider. To take advantage of the same, more students are enrolling in a digital marketing training. Apart from including the ABCs of the subject, such trainings also come up with a project that adds value to your resume. The highly engaging concepts, accessibility, and affordability are few of the attractions of e-learning. 

With the advancement of technology, digital marketing has become one of the highest job-generating industries to work in. Doing a training in the same, increases your knowledge and develops your skills that are essential today to land top-notch jobs in the digital marketing industry. 

Here are the top 5 trending aspects of digital marketing that you can learn in 2019.

Digital, Marketing, E-Learning
Digital marketing and e-learning are two of the most fascinating concepts that go hand-in-hand. LifetimeStock
  • Search Engine Optimisation (SEO) – Search engine optimisation or SEO, is a process of optimising  content on your website or blog, based on keywords so that your platform appears on top of search engine rankings. As per Marketo, around 67% of the total clicks go to the first 5 listings on search results. Thus, it is exceptionally important for the organisations to rank on top and seek clicks which will lead to higher conversions of customers. Learning SEO tactics can help you fetch great opportunities with recognized organisations. 
  • Email Marketing – As one of the most personalised, interactive, and informative medium of communication, e-mail always gathers instant attention of the customers. Email marketing has experienced exceptional growth in the past few years and thus, employers are looking for smart marketers who can hit the bulls-eye with their prominent communication strategies. 
  • Content Marketing – There is a thin line between promoting and informing, and content marketing is the art of building the latter. As per a recent article by Forbes, 82% of the customers made an online purchase on the basis of the content marketing done by that company. Without content, no digital marketing goal can be achieved, thus, producing informative, educative, and relevant content is what businesses aim for. As it is a pillar of all the other online marketing concepts, content marketing is a major skill that millennials are inclined towards. 
  • Mobile Marketing – Mobile is the only channel of communication that sleeps and wakes up with the user. From being in our pockets to sitting with us on the work desk, mobile phones are everywhere. To ensure that a fine streak of marketing campaign always keep the audience in touch, companies are working on everything from SMS and online ads to app marketing. A mobile marketing training can assist you in deploying your skills of convincing the mobile phone based audience through well optimised websites, email, SMS and MMS, social media platforms, and apps. 

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  • Social Media Marketing – Apart from posting selfies, liking memes, and making new friends, people are doing a lot more on social media platforms. Showing ads between Facebook videos is not just a new trend, but is a phenomenon that can change customers’ purchase cycle. Businesses are constantly in search of such smart brains who can creatively produce engaging content for social media platforms. So, if scrolling through Instagram and Facebook feed in your leisure time is one of your habits, you can simply develop this habit into a skill by learning social media marketing and creating engaging content for the audience. 

In the past few years, digital marketing has churned out countless employment opportunities for people who are passionate and well informed about what’s happening in the digital world. And, with the growth of technological convergence, the availability of job prospects will certainly go higher in this specific field. For people who love experimenting and following the fast paced technological waves, digital marketing is the perfect sector to dive in! 

Courtesy: Sarvesh Agrawal is the founder and CEO of Internshala, an internships and trainings platform (internshala.com)