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How To Plan Your Finances Better, This Dussehra

With these 3 tips, you can conquer and rid yourself of financial demons holding you back this Dussehra

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Financial Plans
So, read, research, understand, and then invest to reap substantial returns.

At some point of time in life, you may have created a budget, followed or earmarked investments and tried to take control of your finances. Often, even the most stringent of financial plans, fall flat because of several reasons, such as:

  • Lack of prioritizing financial security
  • Overwhelming amounts of advice
  • Unforeseen circumstances and sudden expenses

In order to streamline your finances, it is important to delve deep and understand what financial mistakes hold you back.

This Dussehra, take a look at the financial shortfalls you need to overcome, and pledge to walk the righteous path. Here’s a brief lowdown on the same.

Bid Adieu To Procrastination
Just sitting and thinking of ways to execute a financial plan is not enough. You need to stop day dreaming in order to act when the time is ripe. Experts believe that in order to reap great returns from the market you need to keep an eye on your investments and keep rebalancing and diversifying your portfolio.

Volatile markets, for instance, are a signal that you need to increase your investments in safe options like FD, commodities, gold, and real estate. On the other hand, you can invest for short-term gains in assets like shares when the market is highly bullish. The trick is to be aware and informed so that you can take the right action at the right time.

Overcome Ignorance And Financial Fear


Ignorance or a bad experience are the main reasons why you may be afraid of doing anything other than storing your money in a savings account. Well, now is the time to conquer this fear. Financial planning starts from the moment you outline your goals and pick and choose assets for your portfolio to achieve them.

Detail out your financial goals and plans like retirement, a world tour with your family, your child’s marriage, and more. Then start putting in money in different instruments corresponding to each goal.

However, in order to decide what assets permit growth, you will have to read about them. The right research will help you gain more knowledge about the varied options, which in turn will ease the decision-making process for you. So, read, research, understand, and then invest to reap substantial returns.

finanancial plans
Choose high interest assured return investments

Lay The Bricks For Your Financial Wellbeing Today
Instead of waiting any further, start your financial journey right now. To begin with, include both short and long-term options in your portfolio. Introduce investments that guarantee earnings to boost your confidence and enjoy your gains.

Choose high interest assured return investments like recurring deposits, pension plans and fixed deposits on the one hand. On the other hand, you can pick riskier high return investments like shares.

Out of all these investments, FDs bring a lot on the table. So, you can choose to invest in varied cumulative and non-cumulative FDs from trusted issuers like Bajaj Finance. These FDs are lucrative in terms of the benefits and the interest rate they offer on your investment. Awarded ICRA’s MAAA (stable) rating and CRISIL’s FAAA/Stable rating, Bajaj Finance FDs are credible and assure you up to 8.85% interest on your investment. As you can start investing with a mere sum of Rs.25,000, you have no excuse not to begin.

Financial plans
In order to streamline your finances, it is important to delve deep and understand what financial mistakes hold you back. pixabay

Since applying online is easy and convenient, it’s time to get started now! Choose between a cumulative FD in case you want to enjoy the benefits of compounding or a non-cumulative FD to access the interest as a regular payout.

With these 3 tips, you can conquer and rid yourself of financial demons holding you back this Dussehra and celebrate your financial triumphs for years to come.

Next Story

How To Protect Your Ad Spend From Irrelevant Traffic

Here are ways to prevent irrelevant traffic for you ad spend

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Digital Marketing
Digital marketing is very cost-effective when it comes to advertisments.

Digital marketing is indeed something to be excited about as it’s instant, relatively easy and when it comes to advertising it’s really cost-effective.  However, many businesses are still struggling to achieve digital marketing and social media success and in the process are spending way too much money on their ads from irrelevant traffic.

Why do some brands have resounding success with their digital marketing ads and others fall flat?

Does this question sound familiar? Do you need to put active plans in place to protect your ad spend from irrelevant traffic?

Unfortunately, your digital marketing campaign can go way over budget and your business can be left no better off for the spend.  The days of creating a digital marketing campaign and then posting it all over the internet only to let it run unchecked are gone.  Nowadays every business spending money on digital ads need to have measures in place to protect their spend in order to get the best results possible.

Set a realistic digital advertising budget

It all starts with setting a realistic digital ad budget that suits your objectives and your budget.  Oftentimes, when business embark for the first time on their digital marketing strategy they’re over optimistic and this can lead to costs skyrocketing.

Start by setting a very realistic ad campaign budget and more importantly, make sure you stick to it before analysing its success or failure.  Only after this are you able to adequately protect your ad spend from irrelevant traffic in the future.

Digital advertising
It all starts with setting a realistic digital ad budget that suits your objectives and your budget. Pixabay

What is cost per click?

Paid advertising on the internet has become a must for business and is no longer a ‘nice-to-have’ element of marketing.  With billions of people active on the world wide web every day, your business is quite a simply destined to fail if you don’t use pay-per-click advertising.

So, what does the ‘cost’ for pay-per-click advertising all boil down to?

Well, it’s quite simple.  Basically, the cost is calculated every time someone clicks on your ad and this is the price you pay to Google for hosting your ad.  Make sure you have a good understanding of how this cost is calculated through Google’s bidding strategy to get the most out of your pay-per-click advertising.

But don’t let its simplicity fool you as costs can very quickly spiral out of control if your pay-per-click advertising isn’t adequately monitored and analysed regularly.

Do you know who is clicking on your ads?

It’s imperative to protect your ad spend from irrelevant traffic as your ad could receive clicks from your competitors, unrelated searches or even bot traffic.  This is absolutely what you don’t want to happen, as this type of scenario can easily send your pay-per-click budget through the roof.

Digital content
Nowadays every business spending money on digital ads need to have measures in place to protect their ad spend. Pixabay

Here are some benefits of taking active measures to protect your ad spend from irrelevant traffic.

  • Get legitimate clicks
  • Increase real engagement
  • Improve interaction with potential customers
  • Convert visitors to customers

Tips on how to reduce your ad spend with Google Ads

Your business will benefit from monitoring and protecting your ad spend – there’s no doubt about it.  But how do you put plans in place to achieve this?

Also Read- Total Mobile Data Traffic Expected To Triple In India By 2025

Let’s take a look at some of these tips to apply to your digital marketing ads and pay-per-click advertising.

  • Low bid keywords – It’s really effective to target keywords that have low bids as these keywords will have a lower cost attached to them.  Certain keywords carry a higher cost as they are associated with an extremely competitive industry.
  • Use long tail keywords – Long tail keywords tend to have a lower search rate and they’re much more effective than single keywords as the search engines can clearly identify them.
  • Negative keywords can be positive – Believe it or not negative keywords can have a really positive affect on the cost of your pay-per-click advertising.  They work by preventing your ads from showing up in irrelevant searches.
  • Quality over quantity – Rather focus on quality of clicks than quantity.  This is a good way to make sure your ad receives clicks from users who are genuinely interested in your product or service.
  • Schedule your ads – This is a great PPC ad feature that shouldn’t be overlooked as displaying your ads around the clock can be a costly affair.