Sunday April 5, 2020

Find Out How to Wash Your Hands Properly

Cleaning our hands one 'hit' at a time

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Washing hands
Washing hands or using an alcohol-based sanitizer can prevent infections. Pixabay

The practice of washing your hands for 20 seconds is one of the best preventive measures you can take to avoid the spread of any virus including coronavirus as recommended by the WHO.

The modern day concept of handwashing was introduced by Hungaraian doctor Ignaz Semmelweis, in 19-th century Vienna. Semmelweis proposed the practice of washing hands with chlorinated lime solutions in 1847 while working in the city’s general hospital.

Decades later, in the modern times too the practise has not lost it’s relevance. To connect with savvy consumers the message is being sent through social media? But social media can also be a dark place where misinformation is rampant; consumers can end up being misguided and compromised on sensitive issues like health and hygiene.

Washing hands
The practice of washing your hands for 20 seconds is one of the best preventive measures you can take to avoid the spread of any virus including coronavirus as recommended by the WHO. Pixabay

Dettol, recently kickstarted its #HandWashChallenge on TikTok aiming to raise awareness on four simple steps of handwashing. Strategically aimed at creating awareness among audience, a unique song has been created pairing it extremely well with the hashtag #HandWashChallenge. The hashtag filter has a branded Dettol strip across the top with the hashtag and names the steps involved in washing hands. The user can dance out the steps to the challenge and share it with their friends to further amplify the message on hygiene and safety.

Commenting on the same, Pankaj Duhan, Chief Marketing Officer, RB Health South Asia said, “We are elated with the response to the #HandWashChallenge, it has definitely become one of the most successfully led initiatives by any of our brands at RB. Understanding the consumer’s mindset is of the utmost importance to us, therefore our campaign communication is built in a way that creates meaningful conversations to drive awareness amongst consumers. The participation by TikTok users across India has helped deliver the right message in a more engaging and interactive manner.

“I personally would like to encourage more and more people to join this global health & hygiene educational exercise. Together, let us all build a healthier nation, four steps at a time.”

Washing hands
Strategically aimed at creating awareness among audience, a unique song has been created pairing it extremely well with the hashtag #HandWashChallenge. The hashtag filter has a branded Dettol strip across the top with the hashtag and names the steps involved in washing hands. Pixabay

He further said, “Over the past couple of weeks we have witnessed a lot of misinformation floating around hygiene practices, especially over the internet. Realizing the gravity of the issue and being the responsible brand, we felt it was our prerogative to initiate this awareness campaign.”

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The campaign witnessed several quirky activities on each day leading to increased consumer interest. Joining the force were some of Bollywood’s popular celebrities like Kartik Aaryan and Urvashi Rautela among several other TikTok influencers who have millions of followers on the platform. As part of Phase II, Dettol plans to take the challenge global by encouraging more users to participate while the audience worldwide.

The challenge has witnessed over 18 Billion views and generated over 123K user participation videos in one week of starting the campaign. (IANS)

Next Story

Amazon Plans To Unveil Full-Fledged Cloud Gaming Platform

Amazon may launch an early version of its cloud gaming platform sometime this year if things are in order in the wake of the COVID-19 pandemic

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Amazon
Amazon may launch an early version of its cloud gaming platform sometime this year if things are in order in the wake of the COVID-19 pandemic. VOA

Amazon is reportedly working on a full-fledged cloud gaming platform under the code name Project Tempo, similar to Google’s Stadia and Nvidia’s GeForce Now.

The retail giant has been working on a game called Crucible ever since 2014 and along with that game, the company is going to bring another game called New World, which will be a multiplayer online game and will fit perfectly in the multiplayer game genre, reports The New York Times.

“The big picture is about trying to take the best of Amazon and bringing it to games,” the report quoted Mike Frazzini, Amazon’s vice president for game services and studios as saying.

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Amazon
Amazon is reportedly working on a full-fledged cloud gaming platform under the code name Project Tempo, similar to Google’s Stadia and Nvidia’s GeForce Now. Wikimedia Commons

“We have been working for a while, but it takes a long time to make games, and we’re bringing a lot of Amazon practices to making games,” Frazzini added.

When it comes to cloud-based gaming, Amazon will have to compete with Microsoft and Google. Both of them already have their feet firmly planted in the space, Microsoft with Project xCloud and Google with Stadia.

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Amazon may launch an early version of its cloud gaming platform sometime this year if things are in order in the wake of the COVID-19 pandemic. (IANS)