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HP to Focus on Industry 4.0, Emerging Markets

Digital manufacturing -- which will offer one of the biggest opportunities

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HP
PC and printer major HP Inc. on Monday introduced new "Pavilion x360" notebook with 10th Gen Intel Core processor. (IANS)

HP could be targeting the $12 trillion business in manufacturing as it pushes, fine tunes and works furiously on its 3D printing technology — what it terms Industry 4.0, said Dion Weisler, President and CEO of HP.

“We had plastic to start with and now metals. So from zero dollars, the goal here is to transform industry and for that you have to deeply understand the industry you need to transform,” he said in the course of HPReinvent 2019, the company’s largest global partner event.

Essentially that means moving from building prototypes to actual manufacturing.

One of those areas is automotives. “We are at an inflection point in automotive engines because industry is moving from combustible engine to electric vehicle and 3D printing lends itself to that production,” said Weisler.

At the base is evolution of customers.

The way HP looks at change is: rapid urbanisation and their demands; millennials are taking over and entering the workforce; 95 per cent of these millennials are living in emerging economies.

This is where China and India become significant for HP, both being significant markets for it, said Christoph Schell, President 3D printing and digital manufacturing said.

“China is the largest market for digital market. India is a super interesting country — because they can bring manufacturing back to their country,” Schell said.

HP India
HP unveils 65-inch gaming display with soundbar at CES 2019. Flickr

Pressure applies on the need for innovation as digitisation and hyper globalisation happen at great speed alongside urbanisation. That’s because customers require transformation faster. Meanwhile, market growth also requires mergers and acquisition.

While there exists an opportunity to leverage transformation, the M&A market also provides new opportunity as the acquisition of Samsung’s print business did.

“M&A will be used at the right time,” Weisler said.

HP, as indeed anybody in the same business would be looking at the following ground reality referred to by HP officials:

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Economic impact — By 2025, there will be 850 million households who will need technology. They will also need higher wages. This will be accompanied with 16 per cent shortage in high skilled labour. Now nearly half of 850 million households will be in India and China.

Energy sustainability — In the case of India, the fastest growing economy in the world, by 2035 there will need to double power output.

Changes in compute model — Even Cloud systems would need a limit, by 2023, it would occupy 164 zettabytes of space which would be impossible to do. This will require a radical shift in data.

Digital manufacturing — which will offer one of the biggest opportunities. (IANS)

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“Indians Get More Accustomed to Digital Assistants on PCs Too”, Says HP India

As India starts getting more exposed to global technology, alternate eco-system will start picking up speed, like the AMD Ryzen that has recently been introduced

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HP
Consumers are also pleasantly surprised with the update on Chromebook which will see a surge this year as well. Pixabay

As more and more Indians get accustomed to digital assistants on their smartphones, the trend will pick up in the PC segment too in 2020, a top HP India executive said on Tuesday.

More and more people, especially millennials, are getting intuitive on smartphones and touch and voice assistants have become a natural input mechanism for the consumers.

“They have started using voice mechanism like Alexa and Google not just to draw and interact, but also to browse, and hence this will be one of the key trends of 2020 in the PC segment,” Vickram Bedi, Senior Director, Personal Systems, HP India, told IANS.

The new generation is using the computing device a lot more than the previous generation as they are using it to unleash their true potential — their creative side, he said.

“In the recent past, there has been a surge in using devices for creating vlogs, apps, YouTube channel, among others, which will continue to grow,” Bedi added.

HP India garnered 26.4 per cent market share in the traditional PC market in the country, including desktops, notebooks and workstations. Its shipments grew 9.9 per cent from the previous quarter.

According to Bedi, the premium segment is expected to grow in the coming year owing to its high performance, design and mobility.

“There will be a lot more convergence of commercial and consumer devices as consumers are more and more wanting to blend work and play for a ‘One Life’ experience,” he elaborated.

HP
As more and more Indians get accustomed to digital assistants on their smartphones, the trend will pick up in the PC segment too in 2020, a top HP India executive said on Tuesday. Wikimedia Commons

As India starts getting more exposed to global technology, alternate eco-system will start picking up speed, like the AMD Ryzen that has recently been introduced.

“Consumers are also pleasantly surprised with the update on Chromebook which will see a surge this year as well.

ALSO READ: “Experience as a Stunt Double Helped Me a Lot in My Journey”, Says Filmmaker Rohit Shetty

“Along with that, people are also focusing on form factor; for instance, the two-in-one convertibles as it offers different options for different consumers,” Bedi said. (IANS)