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HTC Looking to Exit Chinese Smartphone Market

According to the deal, over 2,000 HTC engineers are moving over to Google

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HTC
HTC's contract manufacturing operations and VR division were reportedly not affected, Pixabay

Taiwanese handset maker HTC’s recent decision to pull its phones from two of China’s largest e-commerce sites strongly suggests that it is perhaps looking to exit the Chinese smartphone market.

“Due to the consideration of HTC China’s long-term business strategy, we will temporarily close the HTC mobile phone Jingdong flagship store and Tmall flagship store.

HTC smartphones and accessories can still be purchased through HTC Official Mall and HTC VIVE Flagship Store. We will continue to provide quality pre-sales and after-sales service as always,” HTC announced on Weibo, according to the Android Central.

Jingdong and Tmall are two of China’s largest e-commerce sites, so this would essentially be like a company deciding to stop selling its phones on Amazon and B&H in the US, the report added late on Friday.

For now the smartphone player is still selling devices through its own official store as well as the VIVE flagship physical store in Shenzhen.

However, the former doesn’t have devices such as the U11 or U11+ in stock anymore, so it may not be long until that gets shutdown too.

HTC
Representational image.

The Taiwanese smartphone maker had a rough 2018 when its revenue dropped to an all-time low.

According to the handset maker’s year-end 2018 numbers, it took in just NT$23.74 billion (or $770 million) during 2018, the lowest in all its years as a public company.

A year ago, rumour mills were abuzz that search engine giant Google would acquire HTC but the former ended up just buying HTC’s Pixel team in a $1.1 billion deal.

Also Read- Number of Accounts Reported by Pakistani Authorities to Twitter Drops

According to the deal, over 2,000 HTC engineers are moving over to Google.

HTC’s contract manufacturing operations and VR division were reportedly not affected, but a substantial majority of the smartphone R&D team went on to join Google. (IANS)

Next Story

New Smartphone Launched by HTC Named Wildfire X

HTC back in India with 'Wildfire X' smartphone

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HTC 'Wildfire X'.
HTC 'Wildfire X' has InOne Smart Technology in it. IANS

Taiwanese smartphone maker HTC which exited the India market in July last year, on Wednesday launched “Wildfire X” with InOne Smart Technology, the local licensee partner of HTC Corporation, in the country.

The 3GB RAM and 32GB ROM configuration smartphone comes at a starting price of Rs 9,999. The 4GB RAM+128 ROM variant will cost Rs 12,999.

Both the variants are priced under a limited period offer and would be available on Flipkart, starting August 22.

“The HTC ‘Wildfire X’ coupled with our six months no-questions-asked accidental and liquid damage protection, sleek look, 8X hybrid zoom and large storage will help create a distinctive positioning for the smartphone amid target customers,” Charles Huang, Vice President of HTC APAC, said in a statement.

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Wildfire X launching on wednesday. Pixabay

Also Read: Honor Set to Refresh X Series with New Camera Tech in India

“We are also restructuring our market penetration plans along with InOne, our local licensing partner,” he added.

There’s a triple rear camera with 12MP+8MP+5MP lenses and a Big Pixel main camera. The device sports a 6.22-inch HD+ IPS waterdrop display with 88.8 per cent screen-to-body ratio. (IANS)