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HTC Looking to Exit Chinese Smartphone Market

According to the deal, over 2,000 HTC engineers are moving over to Google

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HTC
HTC's contract manufacturing operations and VR division were reportedly not affected, Pixabay

Taiwanese handset maker HTC’s recent decision to pull its phones from two of China’s largest e-commerce sites strongly suggests that it is perhaps looking to exit the Chinese smartphone market.

“Due to the consideration of HTC China’s long-term business strategy, we will temporarily close the HTC mobile phone Jingdong flagship store and Tmall flagship store.

HTC smartphones and accessories can still be purchased through HTC Official Mall and HTC VIVE Flagship Store. We will continue to provide quality pre-sales and after-sales service as always,” HTC announced on Weibo, according to the Android Central.

Jingdong and Tmall are two of China’s largest e-commerce sites, so this would essentially be like a company deciding to stop selling its phones on Amazon and B&H in the US, the report added late on Friday.

For now the smartphone player is still selling devices through its own official store as well as the VIVE flagship physical store in Shenzhen.

However, the former doesn’t have devices such as the U11 or U11+ in stock anymore, so it may not be long until that gets shutdown too.

HTC
Representational image.

The Taiwanese smartphone maker had a rough 2018 when its revenue dropped to an all-time low.

According to the handset maker’s year-end 2018 numbers, it took in just NT$23.74 billion (or $770 million) during 2018, the lowest in all its years as a public company.

A year ago, rumour mills were abuzz that search engine giant Google would acquire HTC but the former ended up just buying HTC’s Pixel team in a $1.1 billion deal.

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According to the deal, over 2,000 HTC engineers are moving over to Google.

HTC’s contract manufacturing operations and VR division were reportedly not affected, but a substantial majority of the smartphone R&D team went on to join Google. (IANS)

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2018 Saw An All Time Low In HTC’s Earnings: Report

A year ago, rumour mills were abuzz that search engine giant Google would acquire HTC but the former ended up just buying HTC's Pixel team in a $1.1 billion deal.

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HTC
HTC's earnings dropped to all-time low in 2018: Report. Flickr

The year just-ended was terrible for Taiwanese smartphone maker HTC as its revenue dropped to an all-time low, the media reported.

According to the handset maker’s just-released year-end 2018 numbers, HTC took in just NT$23.74 billion (or $770 million) during 2018, the lowest in all its years as a public company.

“HTC’s December 2018 revenue clocked in at 1.3 billion Taiwan new dollars, the second lowest month in 2018. That’s a month when most device makers see a sales uptick.

“In fact, HTC’s revenues have dropped progressively throughout 2018 with the full year coming to 61.78 per cent lower than 2017,” the Android Police reported late on Friday.

HTC
HTC’s contract manufacturing operations and VR division were reportedly not affected, Pixabay

Back in May 2013, when the company witnessed booming sales, and when smartphones like the HTC One M7, One Mini and One Max made it one of the best handset players on the planet, it came in at 29 billion Taiwan new dollars, according to TechCrunch.

A year ago, rumour mills were abuzz that search engine giant Google would acquire HTC but the former ended up just buying HTC’s Pixel team in a $1.1 billion deal.

The deal involved over 2,000 HTC engineers moving over to Google.

Also Read: Donald Trump Not Bothered About Apple’s Stock Price Slump

However, HTC’s contract manufacturing operations and VR division were reportedly not affected, but a substantial majority of the smartphone R&D team went on to join Google. (VOA)