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Huawei Plans To Bring New Tablets, PCs to India

Huawei PCs, on the other hand, are lightweight, portable and easy to use, Xu said

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Huawei, U.S.
Huawei unveils quad-camera phone Y9 in India. (IANS)

Chinese tech major Huawei plans to bring new tablets and PCs to India in addition to the planned launch of its flagship Mate 20 Pro smartphone, a top company official said at its headquarters here.

In the smartphone business in India, Huawei has so far pushed its sub-brand Honor to compete in the affordable segment, but by bringing more Huawei-branded phones, it is now eyeing a greater pie in the premium segment as well which is currently dominated by OnePlus, Samsung and Apple.

It is not just the smartphone market in India that the Consumer Business Group division of Huawei is now focusing on.

“India is now a Tier-1 country for us and we will make new investments in the country to bring to the Indian consumers the benefits of new technology as early as possible,” Jim Xu, Vice President, Huawei Consumer Business Group, told a visiting group of journalists.

“We are making strategic investments in the PC business. In the smartphone segment, Honor will continue to do their business as usual even as we plan to increase the presence of Huawei-branded phones,” he added.

Huawei, Honor 8x
It is not just the smartphone market in India that the Consumer Business Group division of Huawei is now focusing on.

While Amazon is its online partner, Huawei will also look into forging partnership for offline sales.

“We understand the importance of offline business. We may shortly open either exclusive Huawei brand shops or Huawei display zone or display desks in India,” Xu said, adding that the company will initially be targeting the consumers in cities to promote the Huawei brand.

In the second quarter of this year, Huawei became the second-largest smartphone seller in the world after Samsung.

The Chinese telecommunications giant started its consumer devices business hardly a decade ago when it started selling its 3G dongle devices and today its product range includes smartphones, tablets, laptops, wearables, accessories as well as a number of smart home devices.

“It is very tough to build a global iconic brand from China,” Xu said, adding that Huawei bucked the trend by focusing on quality of products and superior after sales services.

“Instead of focusing on advertising, we have put the emphasis on creating product differentiators by investing massively on research and development,” he said.

Huawei
Representational image. Wikimedia Commons

In smartphones, these key differentiators include the battery life, supercharge technology, and high-quality photography, among others.

“Going ahead, Artificial Intelligence (AI) will completely change the smartphone experience for consumers. Today’s smartphones will soon start looking like feature phones, compared to the intelligent phones of the future,” he added.

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Huawei PCs, on the other hand, are lightweight, portable and easy to use, Xu said.

The company, he added, is looking forward to bringingAthe technology edge that it has in smartphones to Huawei PCs and offer the consumers a complete digital eco-system that can make several tasks, including sharing of photos and files between devices, easier. (IANS)

Next Story

HP Considering India as a Key Focus Area

India is key focus area, 3D printers next big thing

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HP India
HP unveils 65-inch gaming display with soundbar at CES 2019. Flickr

India is a very attractive market with high brand recognition for a computer hardware producer like HP, said HP Inc’s President for Asia Pacific and Japan, Tian Chong Ng.

The Asia Pacific region — in which India is a key focus area — has been the fastest growing for HP and provided 16 per cent revenue growth last year.

In Q1 of FY2019 it registered 8 per cent growth year-on-year, said Ng in the course of the HP Reinvent 2019 conference, the company’s largest global partner event.

One reason for that is — India – and also the Asia Pacific region — tick marks on demographics trends which provide clear wins for HP: rapid urbanisation and more millennials are joining the work force.

While HP is very positive on India and recognises its potential, there are no plans yet for setting up a manufacturing base in India. Ng said it already has a manufacturing base in China apart from others in Vietnam, Thailand and Japan.

HP
HP. (IANS)

“There is an existing ecosystem in China and we don’t have plans for setting up a manufacturing base in India, he said.

One focus area is the 3D printer, which offers HP great opportunity. Construction and automotive sectors are the focus areas here. Meanwhile, an MoU has been signed with the Andhra Pradesh government.

“To be successful in India demands that we understand it,” he said.

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HP is also pushing gaming in a big way. However, this has not led to any thinking for manufacturing mobile phones in India, despite the high number of gamers in the country spurred by affordable android phones and cheap data.

“Our strength is the PC business and we offer a whole family of products in that space,” Ng said. (IANS)