Saturday, January 23, 2021
Home Lead Story Huawei Partners with Micromax Infomatic to Boost Offline Sales in India

Huawei Partners with Micromax Infomatic to Boost Offline Sales in India

Huawei, the world's second largest smartphone seller, entered the India market in 2018

Chinese smartphone maker Huawei on Tuesday entered into a partnership with Indian consumer electronics firm Micromax Informatics to boost its off-line sales in India. “We have partnered with Micromax to launch our smartphones at multibrand outlets in India,” Rishi Kishor Gupta, Vice-President, (Huawei Brand), Consumer Business Group, Huawei India, told IANS. Huawei’s online brand Honor phones are not part of this deal.

“In Micromax brand stores, Micromax phones will be available. But as far as the distribution and retail network that we have, Huawei will be capitalising on that,” said Deepti Mehra, Head, Marketing, Micromax Informatics.

“There will be no co-branding. Micromax will continue separately when it comes to launching of own phones. There is no conflict of interest because Micromax addresses to the mass segment and Huawei the premium category,” she said.

huawei
There is no conflict of interest because Micromax addresses to the mass segment and Huawei the premium category,” she said. Flickr

Huawei, the world’s second largest smartphone seller, entered the India market in 2018. Having started its business online in India, Huawei launched offline products exclusively with Chroma. After that it partnered with Poorvika Mobiles to expand presence in the southern states.

ALSO READ: Apple Refreshes its Operating Systems for iPhones, Watches

With the alliance with Micromax, the idea is to be present across the country, starting from cities like Delhi, Mumbai, Pune, Chennai, Kochi, Bangaluru, Hyderabad, Ahmedabad, Dehradun, Kolkata and Jaipur.

“With an aim to be present where our consumers are, we plan to focus on a robust offline distribution network catering to the needs of consumers in urban as well as rural regions and to make them experience the innovative technology that has won the hearts of customers’ world over,” said Tornado Pan, Country Head (Huawei Brand), Consumer Business Group, Huawei India. Huawei sold 200 million smartphones in 2018. It also shipped 100 million devices by the end of this May. (IANS)

STAY CONNECTED

19,120FansLike
362FollowersFollow
1,773FollowersFollow

Most Popular

A Protein To Improve Therapeutic Treatment Of Pancreatic Cancer

Researchers have identified a protein that may represent a novel therapeutic target for the treatment of pancreatic cancer. Using this protein as a target,...

Study: A Decline In ‘Son Preference’ By Women In Bangladesh

Researchers have demonstrated a decline in 'son preference' by women of childbearing age in Bangladesh. However, fertility decisions are still influenced according to son...

Municipal Corporation Gurugram To Convert Sector-46 Market Into A Polythene-Free Zone

After the Sector-23 market, the Municipal Corporation of Gurugram (MCG) is now looking to convert the Sector-46 market into a polythene-free zone. This is...

Ashtottaram 34: OṀ KĀRUṆYABHŨMYAI NAMAH

By Devakinanda Pasupuleti, MD Ashtottaram 34) OṀ KĀRUṆYABHŨMYAI NAMAH: Ashtottaram 34: OṀ (AUM) -KAA-RUṆ-YA-BHOO-MYAI— NA-MA-HA       ॐ कारुण्यभूम्यै नमः                                                         (Kāruṇyam: Compassion, empathy, understanding, kindness) Words like dayā, dākshiṇyam,...

Your Guide To Treadmill & Walking Pad: Beginner Workout Routine

BY PEGGY Benefits Of The Treadmill & Walkingpad: Working out on the treadmill is considered to be one of the best ways to keep your body...

Study Reveals Valuing Friendships Can Keep One Healthy

Having friends in life is important as they give us both emotional support and practical advice, whenever needed. A new study now suggests that...

White House To Display The Moon Rock In Oval Office

NASA has loaned a Moon rock for display in the Oval Office of the White House at the request of the Joe Biden administration. The...

Analysis Shows Batterry Storage To Be Cheaper Than New Coal Power Plants

A new economic viability analysis on Friday revealed that renewable energy along with battery storage in Tamil Nadu is cost competitive with new coal...

Recent Comments