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Huawei Partners with Micromax Infomatic to Boost Offline Sales in India

Huawei, the world's second largest smartphone seller, entered the India market in 2018

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FILE - A staff member stands in front of a Huawei shop in Beijing, China, March 7, 2019. VOA

Chinese smartphone maker Huawei on Tuesday entered into a partnership with Indian consumer electronics firm Micromax Informatics to boost its off-line sales in India. “We have partnered with Micromax to launch our smartphones at multibrand outlets in India,” Rishi Kishor Gupta, Vice-President, (Huawei Brand), Consumer Business Group, Huawei India, told IANS. Huawei’s online brand Honor phones are not part of this deal.

“In Micromax brand stores, Micromax phones will be available. But as far as the distribution and retail network that we have, Huawei will be capitalising on that,” said Deepti Mehra, Head, Marketing, Micromax Informatics.

“There will be no co-branding. Micromax will continue separately when it comes to launching of own phones. There is no conflict of interest because Micromax addresses to the mass segment and Huawei the premium category,” she said.

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There is no conflict of interest because Micromax addresses to the mass segment and Huawei the premium category,” she said. Flickr

Huawei, the world’s second largest smartphone seller, entered the India market in 2018. Having started its business online in India, Huawei launched offline products exclusively with Chroma. After that it partnered with Poorvika Mobiles to expand presence in the southern states.

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With the alliance with Micromax, the idea is to be present across the country, starting from cities like Delhi, Mumbai, Pune, Chennai, Kochi, Bangaluru, Hyderabad, Ahmedabad, Dehradun, Kolkata and Jaipur.

“With an aim to be present where our consumers are, we plan to focus on a robust offline distribution network catering to the needs of consumers in urban as well as rural regions and to make them experience the innovative technology that has won the hearts of customers’ world over,” said Tornado Pan, Country Head (Huawei Brand), Consumer Business Group, Huawei India. Huawei sold 200 million smartphones in 2018. It also shipped 100 million devices by the end of this May. (IANS)

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IDC Says Huawei’s Temporary Reprieve Decision Depends on US Tech Firms

The US put Huawei in an Entity List in May which barred the US tech firms from selling components to Huawei without a special license

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The President of USA insisted that the Chinese company was a threat to national security. Pixabay

Whether the US decides to extend the temporary reprieve that it granted to Huawei, allowing it to do business in the US, may depend a lot on what the American tech firms have to say on the issue, according to research firm International Data Corporation (IDC).

“This is about, in my opinion, as much about the pressure that US components suppliers are exerting on the government as opposed to say punishing Huawei,” CNBC quoted Crawford Del Prete, President at IDC, as saying.

The US put Huawei in an Entity List in May which barred the US tech firms from selling components to Huawei without a special license.

The US government, however, later removed some of the restrictions for a period of three months. The temporary reprieve granted to Huawei is set to end on Monday.

US President Donald Trump on Sunday cast doubt on the possibility of conducting any kind of business with Huawei.

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The temporary reprieve granted to Huawei is set to end on Monday. Pixabay

“Huawei is a company we may not do business with at all,” Efe news quoted Trump as saying to the media on Sunday before departing from Morristown, New Jersey.

The President insisted that the Chinese company was a threat to national security.

Also Read: Pact of Cross Brand File Transfer Tech Among Xiaomi, Vivo and Oppo

China on Monday urged Trump to allow companies in America to do business with Huawei.

“During the Chinese and US presidents’ meeting in Osaka, the US said it will allow US companies to supply Huawei. When and how will it honour its commitments? Concerns the US’ own reputation and credibility,” Chinese Foreign Ministry spokesperson Geng Shuang said in Beijing. (IANS)