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Huda Kuttan Talks About her Journey of Establishing her Brand “Huda Beauty”

It's important to understand what 'consumer-led' means

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Huda Beauty
Huda Beauty started in 2013 and is now one of the most recognisable names in the beauty industry. Wikimedia Commons

BY PUJA GUPTA

From being a humble beauty blogger to becoming the founder of a billion worth beauty brand Huda Beauty, Huda Kattan has come a long way. Her brand started in 2013 and is now one of the most recognisable names in the beauty industry. In a chat with IANSlife, the 36-year-old Iraqi-American gets candid about her brand, her favourite makeup products and shares words of encouragement for women entrepreneurs. Read excerpts from the interview.

What do you think your brand is synonymous to?

Huda beauty
Huda Kattan gets candid about here beauty and makeup products. IANS

Kattan: We would hope the word would be empowering! Through our product, our content, our story and our vision we hope everything that we do encourages and empowers everyone around the world to feel loved and included, to be their best self and to chase their dreams. Anything is possible with passion and purpose and we put that into everything that we do at Huda Beauty and we hope it shows!

What kind of makeup do you like?

Kattan: I don’t think there is a specific kind of makeup that I like because I just love makeup in general, it’s that simple! If I had to choose a product, I would probably choose my favourite lip pencil and brow product! I always carry my Huda Beauty lip liner in shade trendsetter with me everywhere I go. It’s my go-to shade and if I don’t have lipstick on me, I just fill in my entire lips for an even lip colour. My ride-or-die brow product would have to be my Benefit Brow Wiz in shade 4.5. I swear by Benefit brow products and highly recommend. Even if I have minimal makeup on, my brows are a must-do.

Kattan: It may seem very emotional, but I think the two things that set you apart from growing competition are authenticity and connection. Without these two, I think it’s hard to stand out and to build a loyal community despite how strong your business model may be. We do everything from the heart and our community knows it. We talk with them, listen to them and make them feel like they are a part of our journey because they are. We don’t try to sell them anything we don’t truly believe in and they know that. All of the content we push is extremely authentic and we still recommend and promote other products to show that it’s still the case. During a consumer-led time, it’s important to really understand what “consumer-led” means and to operate accordingly.

Huda makeup
“Anything is possible with passion and purpose and we put that into everything that we do at Huda Beauty and we hope it shows!” says Huda Kattan. (Representational Image). Pixabay

Have you ever faced any criticism for your work?

Kattan: Absolutely. There will always be haters no matter what you do. Initially I paid attention to them and I let them absorb some of my energy but after a while I realized they will always exist no matter what you do and you can’t please them, so why waste your energy on them at all? I typically let the negative comments roll off my back and I focus my energy on the more positive activity going on for me and the brand and it’s proven to be so much more efficient and productive for us.

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Your words of encouragement for women who want to have an identity of themselves?

Kattan: Believe in yourself and surround yourself with people that believe in you as well. When you have support around you, you can do anything! I’d also say don’t be afraid. It’s ok to take risks and fail. Every step along the way is a learning. If you’re passionate enough to persevere and keep going, then every failure will be a learning and you’ll eventually get to where you want to be! (IANS)

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Take Some Inspiration From These Beauty Content Creators

Beauty gurus to watch on social media

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Beauty influencers
Here's a list of beauty gurus on YouTube and Instagram, who you can follow. IANS

Staying in at home may be a daunting task but for all the makeup junkies, with the blessing of free internet and online content they can binge their way to learning new tricks, tips and many more.

And why not? All the beauty gurus across the world are making full use of this time in quarantine to film new videos. The makeup enthusiast s in you should avoid lagging behind. Here’s a list of beauty gurus on YouTube and Instagram, who you can follow:

Beauty influencers
Amid lockdown, beauty content creators have been enaging a lot with their fans. IANS

Nikki Tutorials

The Netherlands-born makeup artist is all things bright and peppy. She constantly posts makeup tutorials, chronicles her beauty journey. With a fan base of over 13 million on Instagram and YouTube, the makeup artist recently came out as a transwoman to inspire many across the world.

Please follow NewsGram on Instagram to get updates on the latest news

Jeffree Star

Jeffree Star may be aptly called the maverick of the makeup industry. The queen of controversies, and a successful makeup mogul, has a whooping 16 million follower base on Instagram, and 17 million subscribers on YouTube. Jeffree Star never compromises to “spill tea” on issues in the industry. Follow him for some creative, over-the-top makeup creations he does in collaboration with this team and other beauty influencers.

Beauty influencers
All the beauty gurus across the world are making full use of this time in quarantine to film new videos. IANS

Huda Beauty

The Dubai-based makeup influencer who came up with the namesake beauty brand, Huda Beauty, is an icon in her industry. Not only does she teach makeup on her Youtube channel and Instagram IGtv, Huda also does blogs and vlogs where she talks about skincare products, selfcare tips and much more.

Please follow NewsGram on Twitter to get updates on the latest news

Malvika Sitlani Aryan

Coming to the Indian shores, Malvika Sitlani Aryan is one of the most popular influencers. Besides posting makeup videos, she shares tips on skincare, hygiene grooming. A fitness enthusiast, Sitlani often posts vlogs on her fitness regime on social media for her 363k followers on Instagram and 563K subscribers on YouTube.

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Dabasree Banerjee

The dusky Bengali influencer with 245K subscribers on YouTube and Instagram is known for her helpful tutorials and product hauls. The main USP is her fun, bubbly take on makeup. (IANS)