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Iconic iPhone from Apple turns 10 this year, has sold more than one billion iPhones since then

Sales of iPhone were a large factor towards making Apple one of the richest companies in the world

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In this Jan. 9, 2007 file photo, Apple CEO Steve Jobs holds up an Apple iPhone at the MacWorld Conference in San Francisco. Apple Inc. VOA

Jan 09, 2017: Smartphones are everywhere, so it is hard to believe the iconic iPhone from Apple was launched just 10 years ago today.

That day Apple co-founder Steve Jobs took the stage at Macworld 2007 to introduce what he called three products in one, “a widescreen iPod with touch controls, a revolutionary mobile phone and a breakthrough internet communications device.”

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Apple has sold more than one billion iPhones since then, changing the way we communicate, take pictures, listen to music, watch videos and keep in touch with loved ones, to name a few.

“iPhone is an essential part of our customers’ lives, and today more than ever it is redefining the way we communicate, entertain, work and live,” said Tim Cook, Apple’s CEO. “iPhone set the standard for mobile computing in its first decade and we are just getting started. The best is yet to come.”

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Currently, Apple is selling the seventh edition of the smartphone, iPhone 7, and a larger version, the iPhone 7 Plus.

Sales of iPhone were a large factor toward making Apple one of the richest companies in the world.

“Too often, only modest advances are over hyped as “world-changing” and “revolutionary,” but I believe those phrases understate the impact of the iPhone,” Sprint CEO Marcelo Claure told Fortune magazine. “Steve Jobs and Apple didn’t just create a product and then market its features. They sparked a true technological revolution because they’ve always had a laser focus on providing billions of people a better way to do the things they do every day.” (VOA)

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Apple iPhone XR Reaches to Top Spot in Indian Premium Segment

iPhone XR takes Apple to the top spot in Indian premium segment

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iPhones generated $26 billion in revenue in the company's third quarter. Pixabay

Riding on heavy promotional offers especially on iPhone XR, Apple has regained top position in the premium smartphone segment in India in the second quarter (Q2) this year and should look forward to cement its position as festive quarters inch closer.

According to the International Data Corporation (IDC), in the premium ($500 or Rs 35,000 and above) segment, Apple bettered Samsung for the leadership position with an overall share of 41.2 per cent in 2Q19.

The iPhone XR demand saw an uplift after the price drop and aided by heavy promotional activities.

“Apple’s portfolio up till last quarter (1Q19) was driven mostly by old generation models (the non-X series) — making almost 70 per cent of total shipments,” Upasana Joshi, Associate Research Manager, Client Devices, IDC India, told IANS on Wednesday.

With the price drop, she said, the entire trend shifted, with iPhone XR alone contributing to more than 55 per cent of total Apple shipments in 2Q19.

“This essentially means the sweet spot for Apple in India market lies within $750-$850 segment and the higher priced models like iPhone XS/Max (above $1,000) are still unable to create similar demand in a price-conscious India market,” Joshi added.

While Tim Cook announced that iPhones generated $26 billion in revenue in the company’s third quarter that ended on June 29 — down 12 per cent from last year’s June quarter — India actually witnessed a 19 per cent growth (year-on-year) in iPhone shipments riding on promotional offers and discounts from the Cupertino-based giant, according to an earlier Counterpoint Research report.

India returned in Apple’s basket with strong double-digit growth. “India bounced back. During the quarter, we returned to growth there. We are very happy with that,” the Apple CEO told analysts during the earnings call.

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iPhone XR demand saw an uplift after the price drop and it took Apple to the top segment. Pixabay

The return of Apple in India comes at a time when the company is reportedly set to manufacture top-end iPhone XS and iPhone XR smartphones courtesy its supplier Foxconn in the country. Apple in April started the assembling of iPhone 7 at its supplier Wistron’s facility in Bengaluru.

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“To continue this momentum, Apple would require more play in terms of product placement in $700 and above segment, rather than $1000 and above segment, accompanied by heavy promotional activities and attractive offers during the upcoming festive quarters,” Joshi told IANS. (IANS)