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IDC: Apple Continues to Lead Global Wearables Market, Huawei Make Big Gains

Wrist-worn wearables accounted for the majority of the market with 63.2 per cent share

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When a user makes an SOS call, their Apple Watch automatically calls the local emergency number. Pixabay

Riding on the popularity of wrist-worn and ear-worn devices, global shipments of wearable devices reached 49.6 million units during the first quarter (Q1) of 2019, up 55.2 per cent from the previous year, the International Data Corporation (IDC) said on Friday.

The top five wearable companies by shipment volume, market share, and year-over-year (YoY) growth in Q1 2019 included Apple at the top spot followed by Xiaomi and Huawei with 25.8 per cent, 13.3 per cent and 10 per cent market share, respectively.

According to IDC’s “Worldwide Quarterly Wearable Device Tracker”, wrist-worn wearables accounted for the majority of the market with 63.2 per cent share while ear-worn devices experienced the fastest growth (135.1 per cent YoY) and accounted for 34.6 per cent of all wearables shipped.

“The elimination of headphone jacks and the increased usage of smart assistants both inside and outside the home have been driving factors in the growth of ear-worn wearables,” Jitesh Ubrani, Research Manager for IDC Mobile Device Trackers, said in a statement.

IDC, Apple, Global Wearables Market
The elimination of headphone jacks and the increased usage of smart assistants both inside and outside the home have been driving factors in the growth of ear-worn wearables. Pixabay

The Apple Watch became highly successful at capturing unit share, but more importantly dollar share as the average selling price (ASP) of these watches has increased from $426 in Q1 2018 to $455 in the latest quarter.

“Looking ahead, this will become an increasingly important category as major platform and device makers use ear-worn devices as an on-ramp to entice consumers into an ecosystem of wearable devices that complement the smartphone but also offer the ability to leave the phone behind when necessary,” Ubrani said.

Xiaomi ranked second due to the popularity of its Mi Band, which accounted for roughly five million shipments, while Huawei ended the quarter with a market-beating growth of 282.2 per cent.

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Huawei’s success in the wearables market has been directly tied to its success in smartphones as the two products are often bundled together, said IDC. (IANS)

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Tech Giant Apple Becomes One of The Fastest-Growing Brands in India

The Cupertino-based tech giant is fast selling almost all products -- iPhones, Apple Watch, Mac desktops and AirPods Pro -- apart from a growing Apple TV community in India

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Apple still continues to be an aspirational brand in India and the success of the iPhone XR and iPhone 11 indicates that Apple can grow faster in India provided with the right channel and pricing strategy in place. Pixabay

Riding on the strong demand for iPhone XR and iPhone 11, Apple became one of the fastest-growing brands in India in the fourth quarter of 2019, capturing 2 per cent market share with a year-on-year growth of 41 per cent, Counterpoint Research said on Friday.

On an annual level, Apple shipments are set to rebound in India during 2019 with an estimated growth (YoY) of 6 per cent.

“This is compared to a 43 per cent decline it had during 2018, thanks to the price correction of iPhone XR, revamped channel strategy and expansion of local manufacturing in India,” Tarun Pathak, Associate Director, Counterpoint Research, told IANS.

The initial strong demand for the iPhone 11 series was driven by aggressive pricing, promotional and channel strategy. “The EMI along with cashback offers on iPhone 11 series especially iPhone 11 did well during the important festive launch,” Pathak added.

Additionally, the fastest ever roll-out in India ahead during the festive season led to the strong initial shipments. In fact, price cut on iPhone XR immediately made it the best selling iPhone within Apple portfolio for two successive quarters (Q2 2019, and Q3 2019).

Apple
Riding on the strong demand for iPhone XR and iPhone 11, Apple became one of the fastest-growing brands in India in the fourth quarter of 2019, capturing 2 per cent market share with a year-on-year growth of 41 per cent, Counterpoint Research said on Friday. Pixabay

The Cupertino-based tech giant is fast selling almost all products — iPhones, Apple Watch, Mac desktops and AirPods Pro — apart from a growing Apple TV community in India. The reason for Apple’s rise lies in a better understanding of a market that requires unique customer strategies and mind games, not seen in other, more evolved smartphone territories.

“Apple still continues to be an aspirational brand in India and the success of the iPhone XR and iPhone 11 indicates that Apple can grow faster in India provided with the right channel and pricing strategy in place,” said Pathak.

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iPhone XR is being manufactured at Apple supplier Foxconn’s facility in Sriperumbudur, Chennai and iPhone 7 and 6S being assembled at supplier Wistron’s facility in Bengaluru. (IANS)