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BY PUJA GUPTA
Even under normal circumstances, alcohol products are among those which remain under the continuous threat of counterfeiting. During the COVID-19 lockdown, the problem has further aggravated due to a gap in demand and supply. In last one month, almost every day a seizure had been reported in India related to smuggled or illicit liquor. There is always a risk of human life-consuming illicit alcohol. As per the World Health Organization (WHO) estimates, harmful alcohol consumption resulted in over 3 million deaths in 2016, and most of these deaths occur in low- and middle-income countries.
Counterfeiters ape the packaging of popular branded products to dupe customers into buying their fake, substandard, or bad quality products. But there are simple ways by which you can identify genuine liquor products. Chander S Jeena, Secretary of Authentication Solution Providers’ Association (ASPA), a non-profit organization working towards building up authentication eco-systems in-country, lists down a few:
Choose authorized sellers: Try to buy only from authorized sellers (retail) shop. Do not fall prey to online delivery of alcohol advertisements. Insist for a proper bill for your purchase. If there is online delivery system, please re-verify it from state excise website.
Look closely at the packaging: Always pay close attention to the packaging. Counterfeiters can produce a close copy, but they mostly cannot perfect it. Usually, there are visible differences in the size, logo, and colors used in packaging. This difference might be as small as the text that is being used or a slight change in the logo. A regular user with a keen eye might spot it in an instance. For example: Names such as Johnnie Walker should be with an ï¿½ie’ and not a ï¿½y’ and Chivas Regal would suddenly be turned into Chivas Rigal. Never accept a product that might seems previously been opened. These features are generally missing from fake make-up products. Smudged labels also indicate that the product is counterfeit.
Check for Government Tax stamps (Authentication signs): The most important is check for authentication features. These are extremely difficult to copy and replicate for counterfeiter. Most of the liquor bottles carry anti-counterfeiting features called tax stamps on neck of their bottle (For example, security hologram or paper label with QR code). These are placed to ensure that the product is original and untampered. One can verify these codes from state excise website or via mobile app. For instance, Delhi has one such “mLiquorSaleCheck”.
Check the manufacturing and expiry date: The scariest part about fake alcohol is how vendors would buy back empty real bottles from bars and clubs, then fill those bottles with the contraband liquid. If the date seems to be way too long ago, then that is likely a recycled bottled.
Before consumption check for shade, colour and smell: Beware of inconsistency in texture, smell, and colour of the product. These are indicators if the product is fake or original. A responsible-reputed brand would never compromise on quality. Generally, alcohol smells strong, spicy, woody or fruity depending on the type you purchase. However, it will definitely not smell like nail varnish, turpentine, or chemicals – which are common scents for fake hard liquor. (IANS)
Following a huge growth in his personal fortune, Tesla and SpaceX CEO Elon Musk has renewed his promise to "extend life to Mars". According to The Star, Musk's wealth has swelled to an astonishing $230 billion. Or a whopping 861 billion Dodgecoin, a cryptocurrency backed by the entrepreneur after he was reported to have invested millions.
Musk is now richer than Bill Gates and Warren Buffett combined, both individuals who had previously held the rich list title. "Elon Musk (with a net worth equal to 861 billion #Dogecoin) is now richer than Bill Gates and Warren Buffett COMBINED!" popular crypto YouTuber Matt Wallace's tweeted.
To which Musk said: "Hopefully enough to extend life to Mars". "Have no doubt you will make it happen," Wallace responded. CEO investments, the creators of Dogecoin, also responded backing Musk's plans every step of the way. The SpaceX Mars programme was initiated by Musk to colonize Mars after he first conceptualized the project back in 2001. SpaceX's aspirational goal has been to land the first humans on Mars by 2024, but in October 2020 Musk named 2024 as the goal for an uncrewed mission. (IANS/ MBI)
Keywords: investments, combined, SpaceX, billion, Elon musk, tesla
By N. Lothungbeni Humtsoe
A perfume is an essential part of dressing up. Studies confirm that we feel more confident about ourselves if the final touches of our routine is a spritz of lingering perfume. However, how often do you feel that your perfume doesn't last long enough? How often do you feel that the fragrance disappears in a few hours? This is quite a common problem. Let's learn a few hacks to keep you smelling gorgeous all day.
Wearing your perfume right after the shower
Our skin tends to hold onto some moisture right after a shower. This moisture helps to lock the fragments that extend your perfume's longevity.
Our skin tends to hold onto some moisture right after a shower. | Photo by Chandler Cruttenden on Unsplash
Moisturize Your Skin
Remember to moisturize your skin before wearing a perfume. Moisturised skin tends to stick to the fragrance compared to dry skin. You can moisturize at a certain location, such as your wrists or neck, and then spray your perfume.
Remember to moisturize your skin before wearing a perfume. | Photo by Humphrey Muleba on Unsplash
Different concentration levels of perfume make the fragrance last for different periods of time. A higher concentrated perfume like Eau de Parfum or 'Ittra' will last longer. Lower concentrated perfumes like Eau de Cologne or Eau de Toilette tend to last for a lower period of time as compared to EDP or Attars. Here is a detailed breakup of the concentrate percentage in different forms of a perfume:
Eau de Cologne -- 2 - 8 per cent
Eau de Toilette -- 8-15 per cent
Eau de Parfum -- 15- 25 per cent
Ittra/Attar -- 100 per cent concentrate
Always consider the climate/ weather
The weather should also be taken into account when selecting the perfume. It is best to wear Eau-de-Parfums and attars in tropical climates like India since it allows the scent to remain longer. That's why Attar is very popular.
Use the pulse points
There are certain pulse points on our body that are considered warmer than the rest of the body. Our pulse points are:
* Behind the ears, collar bone, inside of the wrists, inside of the elbows, shoulders, naval, behind the knees and ankles.
* These pulse points help diffuse the fragrance better and allow you to smell gorgeous all day.
The right way to wear your perfume
We've frequently seen videos showing fragrances on the wrists, rubbing them against one another. Do not do so. The wrist rubbing accelerates the process of evaporation and also removes the top notes and part of the middle notes. If you want your perfume to last longer, apply the perfume to the aforementioned pulse points and then let them evaporate at a sweet pace. (IANS/ MBI)
Keywords: moisturize, concentrated, concentrated, fragrance, pulse, perfume
By Vishnu Makhijani
Back in the 1960s, the national capital was a "quiet and safe place" where women were not harmed and you could sleep on your terrace "without locking the main house door". Then, "a nouveau riche class prospered" and outwardly, New Delhi today "is a beautiful city" but "beneath lies hunger, filth and diseases".Still, Malayalam author M. Mukundan is nostalgic about a city where he lived for 40 long years before moving back to his hometown of Mahe and this prompted him to write "Delhi - A Soliloquy", translated by Fathima E.V. and Nandakumar K (Westland/Eka) that has been shortlisted for the Rs 25 lakh JCB Prize for Literature, India's richest literary award. "When I was in Delhi, I felt nostalgic about Mahe. Now it is the other way round - I'm nostalgic about Delhi. There's no ideal place to live in, where you are that is your home," Mukundan, four of whose works have been adapted for the big screen, told IANS in an interview.
"In the early 60s when I arrived in Delhi, it was a quiet and safe place. There were villages within the city. After seeing a late night movie at the Race Course theatre, women and children would walk down to Lodhi Colony past midnight. No woman was harmed. "In summer, we used to sleep on the charpoys spread out on the terraces of our houses without locking the main house door down below. It was a city anybody will dream of living. And then Delhi changed all of a sudden - a brutal, grotesque change. "Factories and commercial establishments came up, attracting unemployed poor people from other states. Building mafias destroyed villages and fields and built ugly high-rise buildings. Poor people were pushed away to filthy slums where they led a wretched life of deprivation. Throwing away all values, a nouveau riche class prospered. Outwardly, Delhi is a beautiful city. But beneath lies hunger, filth and diseases," Mukundan elaborated.
A Soliloquy" is the story of the changes and growth of the city with Sahadevan's life as the backdrop. Wikimedia Commons
"The book is a rambling, intimate epic. It captures what it means to be a small person in a big capital. How the relentless wave of history impacts these marginal people who have come to Delhi in search for a better life. Mukundan has brought to life the very real characters in this book with great sincerity? All through the novel you are looking at the small things and through them understanding the big," the JCB Jury said of the book. Narrated by Sahadevan, a Keralite who moves to Delhi in his twenties, "Delhi: A Soliloquy" is the story of the changes and growth of the city with Sahadevan's life as the backdrop. Journeying through life, he comes across immigrants scattered across the capital city, all struggling in their own ways. The book is about forging friendships, and finding his own people in a city he comes to call home.
"I lived in Delhi for nearly 40 years. For 36 years I worked on a Diplomatic Mission while the remaining four years I spent on wandering. My wanderlust always helps me in my creative pursuits. When I have a sense of belonging to a place, I feel like writing about it. "I developed strong bonds with Delhi. That's why I wanted very much to write about what I've experienced, I've seen or I've heard of in this city. Long ago I told myself that I should one day write a novel about this hypnotic city. And I wrote it, though many years later," Mukundan elaborated. Being a witness to the events he's described in the book, "everything I had experienced I wove into the novel. Of course to avoid factual errors and anachronisms I had to check dates and names of places. That was a process that lingered all through the writing of the novel". It's been almost 20 years since he moved back to Mahe. What has the transition been like? After retiring in 2004 from the French Embassy, where he worked in the cultural section and for which he was honored by the French government, he said he didn't want to leave Delhi immediately but the Kerala government nominated him as the president of its Sahitya Akademi. "So I came back home, back on the banks of my beloved Mayyazhi river. Life here is exhilarating. But I miss a lot - Delhi's Press Club, IIC and India Habitat Centre," Mukundan said. Speaking about his work in the French Embassy, he said he thoroughly enjoyed it. "I was part of the French team that brought to India Picasso's original works. I could meet and interact with a large number of French intellectuals such as the legendary Regis Debray and Jacques Derrida. I used to write speeches for the Ambassadors. At a time when there wasn't Internet or Google, it was a tough job. "Want to know what parting gift the Embassy gave me? Twenty-four bottles of wine, neatly packed in two cartons; all sorts of wine some costing a fortune," Mukundum said. There is also the insignia of Chevalier in the Order of Arts and Letters awarded to him in 1998.
As for his books that have been adapted for the big screen, Mukundan said only one came out very well - "God's Mischief". | Wikimedia Commons
As for his books that have been adapted for the big screen, Mukundan said only one came out very well - "God's Mischief". "This was adapted from the novel by the same name. The director of the film Lenin Rajendran (a die-hard communist as his name suggests) and I wrote the scenario together. 'God's Mischief' won the State Award for the best feature film. The worst was 'Savithri's Girdle'. I didn't write the scenario for this. I only gave the producer the film rights. I could watch the film only for about 15 minutes and then I walked out of the theatre. To date, I haven't seen the remaining part of the film. It was unbearable. Now I give film rights of my stories only if I could write the scenario myself. Such a film is now in the making - 'The Autorickshaw Driver's Wife', based on my story by the same name. Shooting will begin next month," Mukundan concluded. (IANS/MBI)
Keywords: Author, Writer, Mukundan, Delhi, Marathi, Film, Book, Kerela, Home