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Improve Logistics and Retain Customers in Five Steps

It may sound obvious, but there are many companies that have put something up for sale that isn’t in stock yet

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Logistics, Retain, Customers
Ensure you have all the correct inventory and reliable suppliers at the start because one issue here could have a huge domino effect across the whole company. Pixabay

The world of e-commerce, whether it be B2B or B2C is booming these days, thanks to the rise of digital.

You only have to look at Europe to see this. But, in a highly saturated market, how do you retain customers? We break it down with five easy tips below.

Prepare

Before anything, you have to make sure you’re prepared for everything. Ensure you have all the correct inventory and reliable suppliers at the start because one issue here could have a huge domino effect across the whole company. It may sound obvious, but there are many companies that have put something up for sale that isn’t in stock yet, resulting in may issues. So, whether you do all of this yourself or outsource, make sure it’s under control and everyone knows what’s going on.

Logistics, Retain, Customers
The world of e-commerce, whether it be B2B or B2C is booming these days, thanks to the rise of digital. Pixabay

Be transparent

When it comes to your customers, be open and honest. No one likes feeling lied to, and if you are as open with them as possible, customers are more likely to trust you and remain loyal. Therefore, from the cost to shipping details and everything else in-between, don’t hide anything from customers, as this will lonely reflect badly on you.

Give options

While being honest is key, giving options to customers is a great way to keep them onboard with you. Many customers now want things centred on them, and if you have no flexibility, whether that be on delivery or pick up, they’ll go elsewhere. Many abandon their cart when choosing delivery because of this,with 83% saying they want door-to-door shipping and 66% saying that having options here is important.

Also Read- 5 Useful Tips for Successful Online Product Representation

Best partners

Making sure you have the right logistics provider is absolutely key here. If you choose the wrong one, they could upset customers, which looks bad on you, whereas one that also has the customers at the core of what they do, should put you on the same wavelength. After all, how many times have you seen people complaining about this online?

Returns

In the world of online, a lot of returns happen, it’s the nature of it. This needs to be easy though, with 89% of customers saying they’d return if a returns experience was positive. From free returns to having someone come to collect it from a customer’s home, the better the experience, the better the loyalty and retention of that person.

Logistics, Retain, Customers
Before anything, you have to make sure you’re prepared for everything. Pixabay

With these five easy tips, you should be able to make the shopping experience the best for your customers, and potential customers, ensuring they return in the future.

About the author:

Also Read- Even Minor Head Injuries may Lead to Olfactory and Anxiety Problems

Tejas Maheta is the Founder of techiegenie. com and a tech geek. Besides blogging he love reading books, Learning new things, and Hanging out with friends.

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Logistics Cost More Expensive in India than USA: Expert

Logistics in India is costlier than USA

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Logistics
Logistics cost in India is more expensive than the United States, which needs to be minimised. Pixabay

Logistics cost in India is more expensive than the United States, which needs to be minimised using the country’s railways and waterways, said an expert on Wednesday at the Global Exhibition of Services (GES).

“Logistics in India costs 13 to 14 per cent of the GDP while in the US it is only nine per cent,” said Armes Maini Storage Systems chief executive and Confederation of Indian Industry’s (CII) shipping and logistics committee national member S.A. Mohan.

Mohan said India’s transportation model is skewed, with 60 per cent encompassing road transport, 20 to 25 per cent rail transport and the balance 10 to 15 per cent via waterways.

Appreciating the national logistics policy as a step in the right direction, Mohan highlighted that first and last mile connectivity to micro small and medium enterprises (MSME) should be guaranteed as they operate on a very small budgets.

Bereft of standardisation, too many players lack coordination in Indian logistics, he said at the transport & logistics session titled Emerging Trends in Logistics: The India Opportunity.

GDP logistics
Logistics in India costs 13 to 14 per cent of the GDP while in the US it is only nine per cent. Pixabay

Shivayogi C. Kalasad, managing director, Karnataka State Road Transport Corporation (KSRTC) said technology has the potential to transform logistics and enable savings, incorporating artificial intelligence and big data.

Taking the case of the state road transport corporation, Kalasad said digitisation had greatly helped KSRTC to improve the quality of service.

He said KSRTC has introduced wearable technology to monitor and track the bus drivers and also keep them awake from dozing away.

Kalasad said data driven decision making will play a key role in logistics in the future.

Gateway Rail Freight director and chief executive Sachin Bhanushali said Indian logistics sector is plagued by the major issue of parcel size.

“India is a trucking nation, we operate on small parcel size and lose out on the cost advantage of scale,” said Bhanushali emphasising on the loss of economies of scale benefit.

Many times in India, transporters also have to bear the cost of return haul as well, said Kalasad highlighting the unorganised nature of logistics sector.

Similarly, multiple handlers pilfer and damage consignments, he said.

“These issues could be easily fixed by utilizing the vast rail network in the country more effectively, completing the transport cycle through last mile connectivity and intermodal transportation,” added Bhanushali.

Logistics improvement
Data driven decision making plays a key role in logistics in the future. Pixabay

However, conferring the status of infrastructure on logistics sector mobilised investment, leading to high quality warehousing in the country, said commercial real estate services and investment firm CBRE senior director Karunakaran.

“Over the last three quarters, 70 to 80 million square foot space has been absorbed by the logistic sector and this is not just in major cities but in tier 2 and 3 cities as well,” said Karunakaran.

Also Read- Usage of Unaccounted Cash Still Prevalent in Market: Report

Scheduled from November 26 to 28, GES is aimed at engaging industry and governments to promote greater exchange of trade in services, organised by Ministry of Commerce and Industry, Government of India, Services Export Promotion Council (SEPC) and industry association Confederation of Indian Industry (CII). (IANS)