The world of e-commerce, whether it be B2B or B2C is booming these days, thanks to the rise of digital.
You only have to look at Europe to see this. But, in a highly saturated market, how do you retain customers? We break it down with five easy tips below.
Before anything, you have to make sure you’re prepared for everything. Ensure you have all the correct inventory and reliable suppliers at the start because one issue here could have a huge domino effect across the whole company. It may sound obvious, but there are many companies that have put something up for sale that isn’t in stock yet, resulting in may issues. So, whether you do all of this yourself or outsource, make sure it’s under control and everyone knows what’s going on.
When it comes to your customers, be open and honest. No one likes feeling lied to, and if you are as open with them as possible, customers are more likely to trust you and remain loyal. Therefore, from the cost to shipping details and everything else in-between, don’t hide anything from customers, as this will lonely reflect badly on you.
While being honest is key, giving options to customers is a great way to keep them onboard with you. Many customers now want things centred on them, and if you have no flexibility, whether that be on delivery or pick up, they’ll go elsewhere. Many abandon their cart when choosing delivery because of this,with 83% saying they want door-to-door shipping and 66% saying that having options here is important.
Making sure you have the right logistics provider is absolutely key here. If you choose the wrong one, they could upset customers, which looks bad on you, whereas one that also has the customers at the core of what they do, should put you on the same wavelength. After all, how many times have you seen people complaining about this online?
In the world of online, a lot of returns happen, it’s the nature of it. This needs to be easy though, with 89% of customers saying they’d return if a returns experience was positive. From free returns to having someone come to collect it from a customer’s home, the better the experience, the better the loyalty and retention of that person.
With these five easy tips, you should be able to make the shopping experience the best for your customers, and potential customers, ensuring they return in the future.
About the author:
Tejas Maheta is the Founder of techiegenie. com and a tech geek. Besides blogging he love reading books, Learning new things, and Hanging out with friends.