Saturday January 25, 2020

I Find a Lot of Independent Music These Days: Kavita Krishnamurthy

Better market for independent music now, says Kavita Krishnamurthy

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Kavita Krishnamurthy
Kavita Krishnamurthy feels that the independent music scene in India has become "very, very good" now. Wikimedia Commons

BY SIDDHI JAIN 

Kavita Krishnamurthy, who has lent her voice for some of India’s most adored songs, feels that the independent music scene in India has become “very, very good” now.

“Earlier, any singer who had to make a headway as a light music singer, they had to make a breakthrough through films, only then they really got heard.

“Now through YouTube, Facebook and different ways of promoting your own songs, I find a lot of independent music, rock bands, jazz musicians, world musicians, have all come about in India, and have a better market in India than during my times,” the 61-year-old Padma Shri recipient told IANSlife.

Having sung for plenty of films in the past few decades, Krishnamurthy has lent her voice to actresses like Nutan, Helen, Shabana, Sridevi, and Kajol, to Karishma Kapoor, Aishwarya Rai Bachchan and Rani Mukherjee. She began her recording career in 1971.

Kavita Krishnamurthy music
Kavita Krishnamurthy feels that now through YouTube, Facebook and different ways of promoting your own songs, she found a lot of independent music. Pixabay

Some of the films she sang for include ‘Mr. India’, ‘Saudagar’, ‘1942: A Love Story’, ‘Kuch Kuch Hota Hai’, ‘Bade Miyan Chhote Miyan’, ‘Hum Dil de Chuke Sanam’, ‘Dil Chahta Hai’ and ‘Devdas’.

Asked how Bollywood playback singing has changed over the course of her long career, she said that when she started out as a playback singer, she found most of her songs to be essentially Indian.

“They were based a lot on folk, a little bit sometimes raga-based, but more geet-kind of songs. Pronounciation of Hindi words also had to have a certain amount of clarity. The poets played a very important role.

“It could have been a classical-based song, a happy, sad or romantic duet, sometimes a bhajan in a movie. Also, we’d be recorded with the musicians most of the time, if we made a mistake we had to redo the whole song,” she said.

She added that it was never line-by-line, but half- or quarter-song was sung together. “It’s only after 2000, that you could do a line or half a phrase. Technically, things changed a lot.”

Also Read- B-Town Actress Vidya Balan Wishes To Have Bigger Openings Than The Khans

Cut to the present day, and the acclaimed singer finds quite a lot of western-based numbers, Sufi songs, and item numbers. “Trends have changed and there are more rhythm-oriented and guitar-based songs than there were in the past.”

Kavita Krishnamurthy performed at the Lakshminarayana Global Music Festival 2020 in the national capital on Saturday. (IANS)

Next Story

B-Town Star Deepika Padukone Becomes First Indian Actor To Feature in Louis Vuitton Global Campaign

The actress's husband, actor Ranveer Singh, was among the first to post applause. "Next level !!!" he wrote

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Deepika
"I am beyond thrilled to be joining the Louis Vuitton family! To be a part of Nicholas Ghesquiere's vision for the world's most iconic brand is not only exciting but also very humbling!" Deepika announced on Instagram. Wikimedia Commons

Bollywood star Deepika Padukone has become the first ever actor from India to feature in the global campaign of luxury brand Louis Vuitton.

“I am beyond thrilled to be joining the Louis Vuitton family! To be a part of Nicholas Ghesquiere’s vision for the world’s most iconic brand is not only exciting but also very humbling!” Deepika announced on Instagram.

The actress’s husband, actor Ranveer Singh, was among the first to post applause. “Next level !!!” he wrote.

Deepika features alongside global celebrities including Emma Roberts, Sophie Turner, and Chloe Grace Moretz for the Pre-Fall 2020 campaign of the brand, according to moneycontrol.com.

Deepika
Bollywood star Deepika Padukone has become the first ever actor from India to feature in the global campaign of luxury brand Louis Vuitton. IANS

The campaign this year is themed on pulp horror, as depicted on film and in books. The look book features of the campaign 25 poster girls and boys including Deepika, who strike poses as characters in fiction bestseller covers. Ghesquiere, artistic director of Louis Vuitton Women’s collections, posted the look book on Instagram.

ALSO READ: Amazon’s Music Streaming Service Hits 55 Million Subscribers Globally

Deepika’s campaign is a poster of Michelle Gagnon’s thriller bestseller, “Don’t Turn Around”. She is seen striking a seated pose in a black-and-white midi dress, turquoise boots and a grey long coat. (IANS)