Never miss a story

Get subscribed to our newsletter

India will sell nearly 127 million smartphones this year, says a report. Pixabay

Owing to the Covid-19 lockdowns impacting both supply and demand, India will sell nearly 127 million smartphones this year against the earlier projection of 162 million units which is a 21.6 per cent decrease from sale forecast at the beginning of the year, a new report said on Tuesday.

In terms of actual decrease compared to 2019, it will be 12.5 per cent down from 2020 sales of 145 million smartphones, according to market research firm techARC.

Follow NewsGram on Facebook to stay updated.

“The worst period for the smartphone industry in India seems to be over as both the production and sale fulfilment has started. Smartphone brands will endeavour to stay on track, which means there will be less focus on experiments and more on relevancy for the consumers,” said Faisal Kawoosa, Founder & Chief Analyst, techARC.

The basic and mid-price segments (Rs 5,001–Rs 25,000) will make over 92 per cent of the total sales.

The entry-level segment (upto Rs 5,000) will continue to witness decline while the premium segment (Rs 50,000 and above) will be least impacted as the propensity to spend will still remain high in that segment, the report said.

“Every user would aim to save as much as possible owing to uncertainties around. There will be some shift of demand from upper price segments to lower ones due to this,” said Kawoosa.

Since the emergence of Covid-19 situation, main original equipment manufacturers (OEMs) have quickly responded to the changing market dynamics.

The agility in smartphones brands is becoming their strength. Pixabay

The agility in brands is becoming their strength and shall play a vital role in their business continuity going forward, the report mentioned.

techARC expects mild impact on the market shares of top five smartphone brands.

“Smaller brands will bear the brunt the most. The niche players would also be impacted although mildly,” said Kawoosa.

Also Read: FDA Grants Orphan Drug Designation to Lupin’s Drug Mexiletine Hydrochloride

For the brands, the only strategy to sustain revenues is to diversify into other categories like “essential electronics”, “pandemic electronics” and “safety electronics”, among others.

Brands have recently introduced hyper-local O2O (online to offline) medium where demand is aggregated online and fulfilled through offline retail network in the catchment area of a potential customer.

“This could pick up well and contribute 5-7 per cent of the total sales in coming months as the sales can be fulfilled in less than a day,” the report said. (IANS)



Feminism itself is nothing but a simple movement that pursues equal rights for women (including transwomen) and against misogyny both external and internal.

"In India, to be born as a man is a crime, to question a woman is an atrocious crime, and this all because of those women who keep suppressing men in the name of feminism."

Feminism, a worldwide movement that started to establish, define and defend equal rights for women in all sections- economically, politically, and socially. India, being a patriarchal society gives a gender advantage to the men in the society thus, Indian feminists sought to fight against the culture-specific issue for women in India. Feminism itself is nothing but a simple movement that pursues equal rights for women (including transwomen) and against misogyny both external and internal. It states nowhere that women should get more wages than men, that women deserve more respect than men, that's pseudo-feminism.

Keep Reading Show less
wikimedia commons

Yakshi statue by Kanayi Kunjiraman at Malampuzha garden, Kerala

Kerala is a land of many good things. It has an abundance of nature, culture, art, and food. It is also a place of legend and myth, and is known for its popular folklore, the legend of Yakshi. This is not a popular tale outside the state, but it is common knowledge for travellers, especially those who fare through forests at night.

The legend of the yakshi is believed to be India's equivalent of the Romanian Dracula, except of course, the Yakshi is a female. Many Malayalis believe that the Yakshi wears a white saree and had long hair. She has a particular fragrance, which is believed to be the fragrance of the Indian devil-tree flowers. She seduces travellers with her beauty, and kills them brutally.

Keep Reading Show less

Ancient India not only made mentions of homosexuality but accepted it as well.

The LGBTQ+ acronym stands for Lesbian, Gay, Bisexual, Transgender, Queer, and others. In India LGBTQ+ community also include a specific social group, part religious cult, and part caste: the Hijras. They are culturally defined either as "neither men nor women" or as men who become women by adopting women's dress and behavior. Section 377 of the India Penal code that criminalized all sexual acts "against the order of nature" i.e. engaging in oral sex or anal sex along with other homosexual activities were against the law, ripping homosexual people off of their basic human rights. Thus, the Indian Supreme Court ruled a portion of Section 377 unconstitutional on 6th September 2018.

Keep reading... Show less