Sunday, September 20, 2020
Home India India to Sell Nearly 127 Million Smartphones in 2020: Report

India to Sell Nearly 127 Million Smartphones in 2020: Report

Covid-hit India will sell 127 million smartphones this year as per a report

Owing to the Covid-19 lockdowns impacting both supply and demand, India will sell nearly 127 million smartphones this year against the earlier projection of 162 million units which is a 21.6 per cent decrease from sale forecast at the beginning of the year, a new report said on Tuesday.

In terms of actual decrease compared to 2019, it will be 12.5 per cent down from 2020 sales of 145 million smartphones, according to market research firm techARC.

Follow NewsGram on Facebook to stay updated.

“The worst period for the smartphone industry in India seems to be over as both the production and sale fulfilment has started. Smartphone brands will endeavour to stay on track, which means there will be less focus on experiments and more on relevancy for the consumers,” said Faisal Kawoosa, Founder & Chief Analyst, techARC.

The basic and mid-price segments (Rs 5,001–Rs 25,000) will make over 92 per cent of the total sales.

The entry-level segment (upto Rs 5,000) will continue to witness decline while the premium segment (Rs 50,000 and above) will be least impacted as the propensity to spend will still remain high in that segment, the report said.

“Every user would aim to save as much as possible owing to uncertainties around. There will be some shift of demand from upper price segments to lower ones due to this,” said Kawoosa.

Since the emergence of Covid-19 situation, main original equipment manufacturers (OEMs) have quickly responded to the changing market dynamics.

The agility in smartphones brands is becoming their strength. Pixabay

The agility in brands is becoming their strength and shall play a vital role in their business continuity going forward, the report mentioned.

techARC expects mild impact on the market shares of top five smartphone brands.

“Smaller brands will bear the brunt the most. The niche players would also be impacted although mildly,” said Kawoosa.

Also Read: FDA Grants Orphan Drug Designation to Lupin’s Drug Mexiletine Hydrochloride

For the brands, the only strategy to sustain revenues is to diversify into other categories like “essential electronics”, “pandemic electronics” and “safety electronics”, among others.

Brands have recently introduced hyper-local O2O (online to offline) medium where demand is aggregated online and fulfilled through offline retail network in the catchment area of a potential customer.

“This could pick up well and contribute 5-7 per cent of the total sales in coming months as the sales can be fulfilled in less than a day,” the report said. (IANS)



Most Popular

Homemade Masks Effective At Blocking Droplets By Speaking, Coughing And Sneezing

Masks made with common household fabrics help prevent the spread of viruses like Covid-19 as researchers have found that they are considerably effective at...

Get Flu Shot to Avoid Having Covid and Flu Simultaneously

Health officials are warning the public to get a flu shot this year to avoid having to deal with COVID-19 and the flu simultaneously. Both...

India Couture Week Was Digital, Virtual And Democratic

It wasn't the familiar setting of the ballroom at the Taj Palace Hotel in the Capital, neither was it the familiar parade of 'shaadi'...

India’s Top Film Industry is Telugu Film Industry: Kangana Ranaut

Actress Kangana Ranaut says she wants film industries of different states to have a collective identity, and claims she wants to save the industry...

Planning a Road trip From Delhi? Here are 5 Must-Visit Destinations

By Siddhi Jain As several countries announced nationwide lockdowns in an effort to flatten the curve and break the chain, the coronavirus jolted the entire...

Top 10 Must Visit Places In Himachal Pradesh, India

Himachal Pradesh, in India, is a picture-perfect state that impresses tourists with scenic hill stations, quaint villages, snow-covered mountains, lush valleys, diverse flora and fauna,...

Here Is the Kind of Internet Connection That You Need for Your Browsing

For household and commercial use, everyone is looking out for the best internet connection. The internet has immensely evolved with time, and a need...

Here’s How Dinosaurs Caused Mammals to Develop Night Vision

By JoEllen McBride When dinosaurs ruled the earth, life was tough for our mammalian ancestors. So they learned to hunker down during the day and...

Recent Comments

Donate to NewsGram to support quality journalism.