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India’s daughter makes India feel proud

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Dr. Jayshree Todkar Photo Credits: http://www.drjayashreetodkar.com/gallery/

New Delhi: All heads up! Yet again India’s daughter make us proud. This clearly signifies the women’s empowerment in India. Not only in India, they have crossed all boundaries to reach the world.

Bariatric and laparoscopic surgeon Jayashree Todkar on Saturday become the first Indian female surgeon to be chosen as faculty of the prestigious IRCAD Taiwan, the world’s best training center for minimally invasive surgeries, the organization said.

The Taiwanese center trains surgeons in new minimally invasive surgical techniques.

In addition to training facilities, IRCAD (Research Institute against Digestive Cancer) Taiwan runs a research and development department in the fields of computer science and medical imaging.

The institute had earlier this month urged Todkar to be part of it in terms of imparting training to young surgeons in minimally invasive surgeries, to which the doctor agreed.

Over 4,000 surgeons have been trained at IRCAD Taiwan till now.

Todkar has treated more than 25,000 patients and continues her research and treatment in advanced laparoscopic surgery, bariatric surgery, trauma, hernia surgery and metabolic surgery.

“This is a great honor to India and as there are capable doctors in India. They need to play a vital role in terms of imparting training to young doctors of the world learning minimally invasive surgery. The government along with the doctors needs to take this as a wake up call and save our country from obesity,” Todkar told IANS. (IANS)

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How advertisements in India are defying gender cliche

Ads playing an effective medium in moulding opinions of society

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advertisements
How Indian advertisement industry is breaking the gender stereotype

Feb 27, 2017: The most important part of advertisements is the story line and it gives a spur on the social media when the lessons from the story line are timeless. Needless to say, every time a free-spirited ad is released, it not only sparks conversations over the internet but also leaves a viral trail of debates. Just in the same way, some of the Indian advertisements did when they strove to change the mindset of people with regard to gender difference. We often tend to slur women not realizing the essence of being a woman, it takes strength and an indomitable spirit to be a woman. This article will talk about how advertisements in India are leading by example and discarding gender difference.

Let’s recall some of the advertisements that did away with gender difference.

Nike’s recent ‘Da Da Ding’ ad starring Deepika Padukone as one among other female athletes is a powerful ad which got the people talking about giving importance to female athletes as well. It showcased females of a real athletic figure which is not animated and has got nothing to do with ‘legs and butts’.

(A still from Nike’s Da Da Ding advertisement)

The ad portrayed women as fierce and passionate about sports. Once upon a time, Nike’s product catered almost exclusively to marathon runners and then, a fitness craze emerged –and the folks in Nike’s marketing department knew where to mark their next move, an applause for Nike for initiating a spellbinding effort.

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Whisper, Touch the pickle ad

(A still from Whisper Touch the pickle advertisement)

Whisper, Touch the pickle ad is another exemplary of breaking taboos surrounding women’s menstrual cycle. The whisper #Touchthepickle campaign makes an attempt to purge the baseless superstitions owing to Dos and Dont’s in menses. The ad showcases a young girl who dares to touch the pickle while she is on her periods. It conveys a sensible meaning to its viewers to break away these taboos. The ad was lauded internationally and awarded ‘Glass Lion Grand Prix’ award at Cannes International Festival of Creativity.

Many advertisements over the years have sold the cosmetic product but fewer have tried to change the societal conception of beauty. Even fewer have tried to do both, Joy Cosmetic is the brand that did it in India.

(A still from Joy beauty advertisement)
The ad begins with showcasing a well renowned oversized comedian, Bharti Singh asking the viewers “What did you expect, 36-24-36?”, and shuts down body shamers who presumed it to be an ideal body size. The ad conveys effortlessly that an Ideal beauty has nothing to do with body and shape.The advertisement has a sensitive message and is meaningful to its consumers.

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While there is a lot of chaos regarding section 377 in India, Ebay India took an audacious stance through its ad titled “Things don’t judge”.

(A still from Ebay India advertisement)

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Indian Diaspora Conference to be inaugurated by Prime Minister of Grenada

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Indian Diaspora conference to be held in Grenada from April 29 to May 1.

Prime Minister of Grenada, Dr Keith Mitchell will formally open the International Conference on The Indian Diaspora in Grenada and the Wider Caribbean.

Prime Minister Mitchell is also the Minister of National Security, Public Administration, Disaster Management, Home Affairs and Implementation in Grenada. He is the longest-serving Prime Minister of Grenada, presiding in that office for over 13 years.

Giving the details, Dr. Kumar Mahabir– an organizer of the event- told NewsGram that the weekend conference, from Friday April 29 to Sunday May 1, 2016, will commemorate the arrival of East Indians in Grenada on May 1, 1857. May 1st has been officially recognised by the Government since 2009 as Indian Arrival Day.

On that historic day, the Maidstone docked at Irwin’s Bay in St. Patrick’s with 287 passengers who were brought as indentured laborers to replace the emancipated African slaves. Over 22 years (1856 to 1878), 3,033 Indians came from India to Grenada to work on the sugarcane estates.

The Grenada conference aims to bring together academics, historians, teachers, tourism and culture workers, and other persons with an interest in the Indian Diaspora in the Caribbean to discuss their research findings. Space will be provided for less formal presentations from activists and practitioners in the field in order to contribute to the limited store of public knowledge on Indians in Grenada.

Attendance to the conference is free of charge and open to the public.

For attendance and participation in the conference, here are the contact details:

Dr Kumar Mahabir (Trinidad),

Cell: (868) 756-4961 E-mail: dmahabir@gmail.com,

and Ms. Shadel Nyack Compton (Grenada),

Cell: (473) 533-9525 E-mail: Shadelcompton@gmail.com

and

Mr. Jai Sears (Grenada),

Cell: (473) 405-2921 E-mail: jaisears@yahoo.com

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Indo-Caribbean history: An analysis of the lost Indians in St. Kitts

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Indo-Caribbean
Image source: iasautorentals.com

By Megha Sharma

This video, published on August 18 in 2015, is an extensive study of the eminent anthropologist and assistant professor at the university of Trinidad and Tobago, Dr Kumar Mahabir on the migrated Indian population and their later vanish from the West Indies Island, St. Kitts.

Watch it here:

The islet is surrounded by the Caribbean Sea and the vast Atlantic Ocean with an approximate distance of about 2100 km from Florida. The land is the first British colony in the Caribbean Sea, becoming the richest of them by 1776. It is a well-established place with a national park, famous medical universities, and even the smallest nation throughout the world to host the cricket world cup 2007.

kitts-map
map of the island near the Caribbean Sea

The data provided examines the number of Indian immigrants to the Caribbean Sea, where this land comes under the ones received the least by these people. From around 250000 individuals, only 337 opted for it. The researcher also observes how even the literary fields are devoid of any exploration of Indians’ presence in this space.

A personal visit to the place too didn’t fetch him a substantial amount of record to scrutinize into the matter as he just received a few documents of National Archives to satiate this search. Further, the St Christopher Advertiser, a newspaper maintained by a free-coloured family ran from 1782 to 1915. He has otherwise not found any digitised information on the same from the English National Archives.

361 immigrants of different Indian places retreated from Calcutta on February 26, 1861, on the ship Dartmouth, with 337 setting foot on the Island and 2 dying during the voyage. The immigrants included 209 males and 128 females and children who were distributed to work in 25 estates.

These people converted to Christianity, some even changing the names of their children to Christian ones. The scenario totally turned with only 10 Indians on the Island absorbing in the local population after seven years with 21% moving to their origins and a great mass settling in Trinidad.

st-kitts
A beautiful view of the island of St. Kitts

It is seen how the whole population of Indian outsiders scattered throughout the Islands was too small in numbers to form settled communities wherein Dr Kumar studied the case of a Trinidadian novelist Merle Hodge.

These studies analyse how these Anglican Indians lost the essence of their lands and are immersed in the cultural discourses of their alternative identities. The recent people who have put their roots in the land are Sindhis establishing retail stores and supermarkets. Archibald, a Kittitian author, observes how political actions were taken to hold the increasing immigration to these lands.

(Megha is a student at the University of Delhi. She is pursuing her Masters in English and has also done her studies in German language.) Gmail- loveme2010.ms@gmail.com