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India: Fashion Experts to Go Beyond One Specific Day for Handloom Products and Celebrate #HandloomEveryday

Giving a clarion call for greater adoption of handloom products, designer Ritu Kumar said that India's rich heritage of handloom differentiates us from rest of the fashion world

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India, Fashion, Handloom
The discussion, which took place at the Crafts Museum here, was organised by the Fashion Design Council of India (FDCI) and Ministry of Textiles. Pixabay

National Handloom Day, marked countrywide on August 7 every year, saw leading fashion experts talk about going beyond one specific day for handloom products and celebrate #HandloomEveryday.

The discussion, which took place at the Crafts Museum here, was organised by the Fashion Design Council of India (FDCI) and Ministry of Textiles.

Giving a clarion call for greater adoption of handloom products, designer Ritu Kumar said that India’s rich heritage of handloom differentiates us from rest of the fashion world.

The fashion icon and Padma Shri recepient, known for blending age-old crafts with a contemporary vocabulary, also said that “we can’t wish away 16 million handloom weavers or their skills” and while master-weavers struggle to make ends meet, handloom sector needs solid commerce backing.

India, Fashion, Handloom
National Handloom Day, marked countrywide on August 7 every year, saw leading fashion experts talk about going beyond one specific day for handloom products. Pixabay

Textile designer David Abraham, who is part of the fashion brand Abraham & Thakore, also linked the discourse to environment.

“Textile industry is the second largest polluter in the world. Every garment factory is getting larger and more mechanised. The handloom weaver has the smallest environmental footprint. Speaking of fashion, handicrafts is the greatest form of luxury because it’s handmade and has limited pieces,” he said.

National Handloom Day is marked on August 7 which sparked the Swadeshi movement — an anti-colonial campaign to promote indigenous fabrics.

The event also had another Padma Shri recipient, Ram Kishore Chippa Derawala who is a master-printer in the Dabu and Bagru prints of Rajasthan, speak about reduction of taxes on the handloom products since they are anyway more expensive to produce.

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Designers Madhu Jain, Sunil Sethi and Rta Kapur Chishti also shared their views on how Indians need to relook at their handloom heritage and preserve it with the same deal as monuments.

The discussion concluded with the launch of a hashtag #HandloomEveryday that urges more and more buyers to adopt handloom for daily wear.

FDCI has also curated a temporary exhibition of handloom crafts of many Indian states at the Crafts Museum. (IANS)

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Flipkart Brings First Nokia-branded Smart TV in India: Report

The visuals of the TV are bolstered with "MEMC" technology, which eliminates blurs and judders for a screen shift devoid of lags, thus, offering better picture definition

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Flipkart Buys Back Shares Worth $350 mn.
New e-commerce norms to impact e-tailers: Flipkart. IANS

Flipkart on Thursday launched the Nokia Smart TV in India as part of their strategic partnership. Priced at Rs 41,999, the Nokia-branded smart TV is currently available in a 55-inch variant and features “Sound by JBL”.

The smart TV will be available on the e-commerce platform starting December 10 and the firm will expand the line up of 4K variants in the coming months.

“The acoustics of the Nokia Smart TV has been engineered by JBL, which will let customers experience clear vocal tones and minimal harmonic distortion. True to JBL’s brand recall, the Nokia Smart TV will also enjoy deep bass tones, typically popular with Indian audiences,” the company said in a statement.

Notably, this is the first time that JBL is extending its audio expertise in television space in India.

The TV is powered by 24 watt built-in speakers, “DTS TruSurround” and Dolby Audio to enhance the overall audio experience.

Flipkart will provide complete TV protection for Nokia-branded smart TVs, which is available at a launch price of Rs 999.

Flipkart, Nokia
Flipkart earlier entered into a strategic partnership with Nokia to launch Nokia smart TVs in India. Wikimedia Commons

The programme gives consumers a coverage of three years against manufacturing defects and accidental damages, along with a guaranteed buyback value at the end of three years.

The Nokia Smart TV offers intelligent dimming that helps produce deeper blacks through accurate backlight control and a wide colour gamut.

It comes with the Android 9.0 Operating System (OS) that will allow users access a host of apps on the Android TV Play Store.

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It sports a quad-core processor and 2.25GB RAM and 16GB ROM.

The visuals of the TV are bolstered with “MEMC” technology, which eliminates blurs and judders for a screen shift devoid of lags, thus, offering better picture definition. (IANS)