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India can Lead in Setting Standards for Ethical use of AI: Microsoft Executive

Microsoft on Friday announced a partnership with the Indian School of Business (ISB) to equip business leaders with tools and strategies to make their organisations AI-driven

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FILE - A sign for Microsoft is seen on a building in Cambridge, Massachusetts, March 18, 2017. VOA

By Gokul Bhagabati

With the government focusing on the use of Artificial Intelligence (AI) and Machine Learning (ML) as people are increasingly adopting digital technologies, India can lead in setting standards for ethical use of AI, a top Microsoft executive said on Friday.

“The real application of AI needs to be to empower human ingenuity and to accelerate innovation for all kinds of work and thinking,” Anant Maheshwari, President, Microsoft India, told IANS.

In an earlier interview with IANS on the eve of 73rd Independence Day, Prime Minister Narendra Modi said that the government is trying to leverage technology like AI and ML to improve school education.

Finance Minister Nirmala Sitharaman in her maiden Budget speech in July announced that the government will lay focus on new-age skills like AI, Internet of Things, Big Data, 3D Printing, Virtual Reality and Robotics.

“About 91 per cent of organisations today plan to leverage AI within the next three years to drive their businesses and the biggest issue they point out for not using it right now is lack of skills,” Maheshwari said.

Artificial Intelligence Bot
Artificial Intelligence Bot. Pixabay

“India is among the top three geographies globally in terms of the supply of skills for AI and that bodes very well for India to lead and contribute significantly in the world of AI,” Maheshwari added.

“We can very much create use cases and the standards for ethical use of AI. I am quite optimistic on the role India will play in the emergence of AI and the principles of AI,” he noted.

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Microsoft on Friday announced a partnership with the Indian School of Business (ISB) to equip business leaders with tools and strategies to make their organisations AI-driven.

“The initiative we are launching today between ISB and Microsoft really addresses not only the issue of creating right awareness around the skill set needed to drive the AI strategies, but also provide the tool sets to create the AI strategies, to create the discussion around what culture is needed inside an organisation to drive AI and also have the awareness of the ethics and principles around it,” Maheshwari emphasised. (IANS)

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Microsoft Joins Hands with Eros Now to Develop Next-generation Online Video Platform

The collaboration would help Eros transform not only how it delivers streaming services to its consumers but also to reimagine the offerings it can provide

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FILE - Microsoft Corp. signage is seen outside the Microsoft Visitor Center in Redmond, Washington, July 3, 2014. VOA

Over-the-top (OTT) video platform Eros Now on Thursday joined hands with Microsoft to build a next-generation online video platform on the latter”s cloud computing service “Azure”.

“The online video market has brought a paradigm shift in the way technology is used and will be used to enhance the customer journey and user experience. We at Eros Now have been the earliest movers in the adoption of technology which is a core strength of the brand,” Rishika Lulla Singh, CEO-Eros Digital, said in a statement.

Using Microsoft Azure and Azure Media Services, Eros would develop a new, intuitive online video platform that would provide seamless delivery of content for its consumers across geographies and languages, supported by a robust infrastructure including Azure Content Delivery Network (CDN).

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FILE – A sign for Microsoft is seen on a building in Cambridge, Massachusetts, March 18, 2017. VOA

“By using our combined expertise across technology and media, we have an opportunity to build on that foundation and re-imagine entertainment for the rapidly growing audience of digitally-connected consumers in India,” added Peggy Johnson, Executive Vice President, Microsoft.

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The collaboration would help Eros transform not only how it delivers streaming services to its consumers but also to reimagine the offerings it can provide.

“India is one of the fastest-growing digital entertainment and media markets worldwide, driven by the growth in online video content. AI and intelligent cloud tools will be the next drivers of the media business and will impact everything from content creation to consumer experience,” said Anant Maheshwari, President, Microsoft India. (IANS)