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India Leads Porn Consumption on Smartphones in 2019: Report

Surprisingly, according to mobile analytics site App Annie, not one of the 100 most downloaded free or paid apps is for pornography as people are still using browsers to watch pornography

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Overall, the adult streaming service revealed that iOS accounted for 52.8 per cent of all mobile traffic in 2019 while Android accounted for 46.6 per cent of traffic this year. VOA

As smartphone penetration increases by leaps and bounds in India, porn consumption has reached its zenith too. A new report has revealed that in India, 89 per cent people watched porn via mobile devices in 2019 — up three per cent from 2017 when the figure already touched 86 per cent.

Overall, three in four people are watching porn on their mobiles globally – meaning the devices like desktops and laptops have become secondary choices for them to watch porn, according to adult entertainment site Pornhub.

The site witnessed its share of mobile traffic reached 77 per cent globally in 2019 — 10 per cent rise from the prior year.

The US was second, with 81 per cent and Brazil third, with 79 per cent.

Seventy per cent people in Japan logged into Pornhub from their smartphones while the UK saw 74 per cent people watching porn on mobiles.

In 2013, mobile traffic accounted for just 40 per cent of Pornhub traffic, revealed its annual ‘Year in Review’ report. The porn watching on mobile trend was seen across major Pornhub markets.

The rising porn consumption on smartphones in India is owing to cheaper data plans along with a significant price drop in high-end smartphones that have made Internet surfing easy for over 450 million smartphone users in India.

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In 2013, mobile traffic accounted for just 40 per cent of Pornhub traffic, revealed its annual ‘Year in Review’ report. The porn watching on mobile trend was seen across major Pornhub markets. Pixabay

India has the world’s highest data usage per smartphone at an average of 9.8GB per month that will double to 18GB by 2024, according to Swedish telecom equipment maker Ericsson.

The ongoing digital transformation in the country is expected to increase India’s total Internet user base to 829 million by 2021.

The adult entertainment site has also released data on how people access its portal from various Android operating systems.

In 2019, 48 per cent of its Android traffic on its website came from Pie (last year’s major update from Google), 23 per cent from Oreo (2017’s update), and 12 per cent from Nougat (2016’s update).

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Another noticeable statistic is that Android usage has decreased while iOS has increased, making iOS the most used mobile operating system for browsing Pornhub. The latest iOS 13 version is used 71 per cent times.

Overall, the adult streaming service revealed that iOS accounted for 52.8 per cent of all mobile traffic in 2019 while Android accounted for 46.6 per cent of traffic this year.

Surprisingly, according to mobile analytics site App Annie, not one of the 100 most downloaded free or paid apps is for pornography as people are still using browsers to watch pornography. (IANS)

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India Becomes the Second Largest Smartphone Market After China: Report

India surpasses US to become 2nd largest smartphone market

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The Indian smartphone market surpassed the US for the first time on an annual level. Pixabay

New Delhi: Riding on Chinese brands, the India smartphone market surpassed the US for the first time on an annual level and this is the latest science and technology news, becoming the second-largest smartphone market after China globally — reaching 158 million shipments in the calender year 2019 with 7 per cent (YoY) growth, a report from Counterpoint Research said on Friday.

While Xiaomi continued to be the top player with 28 per cent market share in the calendar year 2019, Samsung was second with 21 per cent and Vivo at 16 per cent market share, said Counterpoint’s ‘Market Monitor’ service.

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India has now become the second-largest smartphone market after China globally. Pixabay

“Although the rate of growth for smartphone market hit single digit for the first time ever on an annual basis, India is underpenetrated relative to many other markets with 4G penetration in terms of subscribers being around 55 per cent,” said Tarun Pathak, Associate Director, Counterpoint.

“Chinese brands share hit a record 72 per cent for the year 2019 as compared to 60 per cent share a year ago.

“This year, we have seen all major Chinese players expanding their footprint in offline and online channels to gain market share. For instance, Xiaomi, realme, and OnePlus have increased their offline points of sale while brands like Vivo have expanded their online reach with Z and U series,” said Anshika Jain, Research Analyst at Counterpoint.

Over the past four years, Xiaomi, Vivo, and OnePlus have grown 15 times, 24 times and 18 per cent, respectively.

“This highlights that OEMs are mature enough to capture next wave of growth and expand their operations in India,” Jain added.

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Although the rate of growth for smartphone market hit single digit for the first time ever on an annual basis, India is underpenetrated relative to many other markets with 4G penetration in terms of subscribers being around 55 per cent. Pixabay

Samsung shipments remained almost flat (YoY) while it has shown a 5 per cent (YoY) decline in 2019.

“This is for the first time Samsung transitioned to a completely new portfolio targeting different channels (offline with A series and online with M series). However, it needs to double down its efforts to keep the momentum going,” the report noted.

While the smartphone market registered YoY growth, the feature phone market witnessed a steep decline of nearly 42 per cent YoY in 2019 and 38 per cent (YoY) in Q4 2019.

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“This is due to slowdown in the new shipments from Reliance Jio. However, the players such as itel, Lava, Nokia and Micromax registered positive annual
growth despite the overall segment declined showing the untapped potential of the market,” said the report.

In fact, itel emerged as the number one feature phone brand in Q4 2019, followed by Samsung and Lava. (IANS)