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India Has The Most Number of Spotify Users in 18-24 Years Age Group (Tech Report)

It completes one year of operations in the country on Thursday and since its debut, Spotify has been streamed in nearly 2,300 cities in India

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Spotify
It completes one year of operations in the country on Thursday and since its debut, Spotify has been streamed in nearly 2,300 cities in India. Wikimedia Commons

India has the highest number of Spotify users in the 18-24 age group among all global markets, the Swedish music streaming giant announced on Thursday.

It completes one year of operations in the country on Thursday and since its debut, Spotify has been streamed in nearly 2,300 cities in India.

“Currently, there are over 6,400 Indian artists on ‘Spotify For Artists’, of which almost 5,000 were added in the past one year. Spotify has now more than doubled its music library of local, curated playlists in India; from 120 at the time of launch, to 350+ today,” the company said in a statement.

Interestingly, while GenZ and millennials drive the most streams on popular music genres — film music, international pop, and Punjabi non-film music, it’s the 35-44 year old users who listen the most to local, vs. international music.

‘Senorita’ by Shawn Mendes and Camila Cabello is the most streamed track across the country for the 55 and above age group.

Spotify
India has the highest number of Spotify users in the 18-24 age group among all global markets, the Swedish music streaming giant announced. Wikimedia Commons

With the top genres ranging across pop, filmi music, hip-hop, sufi and Indian folk, what unites Indian listeners is still their love for “love” as a genre for music.

When it comes to music preference, India’s “mushiest” states include West Bengal, Odisha, Chhattisgarh, Jharkhand, Assam, Bihar, and Sikkim, where “Bollywood Mush” features in the top three playlists.

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The only western state is Gujarat, where users listen to sentimental love songs. (IANS)

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India’s Lockdown Disrupts Functioning of Amazon and Flipkart

Amazon India Delivery and functioning of Essential Goods via. E-commerce companies Disrupted

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Virus Outbreak Amazon
India's coronavirus lockdown is disrupting e-commerce companies including Amazon and Flipkart. Pixabay

India’s coronavirus lockdown is disrupting e-commerce companies including Amazon and Flipkart, despite government assurances it would not, four sources familiar with the matter told Reuters.

Differing state and district level regulations relating to the 21-day lockdown, which began on Wednesday, are hindering operations, the sources said on Friday, with e-commerce firms finding it difficult to get curfew passes for delivery staff.

The disruptions highlight the difficulties of ensuring the supply of essential goods to 1.3 billion people during the shutdown in India, which has so far reported 724 cases of coronavirus and 17 deaths. Most of Amazon’s 60 plus fulfillment centers in India are shut and the U.S. company is in talks with state authorities to try to reopen them, three of the sources said. Industry executives say local authorities have not followed guidelines, stopping deliveries and warehouses from operating.

Virus Outbreak Amazon
A sign is lit on the facade of an Amazon fulfillment center. VOA

“It’s worse than one can think,” one source said, while a second added that only a “miniscule” number of Amazon warehouses were operating, citing this as a key reason for disruptions. Even when operations do begin to return to normal, it will only be in major cities, the second source added.

Amazon said in a statement that its top priority was to deliver the products which customers need the most and it was seeking urgent help from federal government and local authorities with detailed on-the-ground operating procedures. In New Delhi, Amazon’s Pantry service was suspended and the delivery slot for essential goods, such as oil and soaps, was shown as being April 26.

“There are clear guidelines provided by Government to enable essential services, and so we are working with the relevant authorities to ensure we are able to operate,” Amazon said on Twitter in response to questions from users in India.

Indian trade minister Piyush Goyal held a meeting with e-commerce executives on Thursday and said the government was “committed to ensuring that essential goods reach the people.”

Also Read- Effects of Quarantine on Mental Health and Relationships

Walmart-owned Flipkart has also been hit, with some grocery items which had been available earlier on Friday in New Delhi intermittently going out of stock. A source familiar with the situation said Flipkart was facing challenges with last-mile delivery of goods once they leave its warehouse due to restrictions on movement.

Flipkart said in a statement it had resumed grocery operations and there was a significant spike in orders. “We are enhancing capacity to meet the increase in customer requirements,” it said, adding it had received support from local and federal authorities.  (VOA)