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India now the leading market of smartphones in Asia

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New Delhi: With an increase of 28.8% in 2015 as compared to the year 2014, around 10.36 crore smartphones have been shipped to India, thus making it the fastest growing smartphones market in the Asia Pacific region.

According to International Data Corporation (IDC), “Quarterly Mobile Phone Tracker”, 2.46 crore smartphones were shipped in India in the fourth quarter of the year 2015.An increase of 15.4% as compared to 2014 when 2.22 crore units were shipped in the country during the same period.

“The online share of smartphone shipments continued to ramp further as the fourth quarter of 2015 saw online mega sales from major e-traders like Flipkart, Snap deal and Amazon,” said Karthik J, senior market analyst, client devices.

“Online share spiked to 37.3% in the fourth quarter of 2015, growing 2.5 times over the same period last year with almost half of the contribution coming from online exclusive models,” Karthik added.

The report said the smartphone market in China has begun to slow down and most vendors especially the Chinese, are now looking for avenues to leverage on India’s growth potential in the smartphone market.

“Chinese vendors’ smartphone shipment spiked with 71% growth in the fourth quarter of 2015 over last year,” added Jaipal Singh, market analyst, client devices.

Singh further added that “good quality, big discounts by e-traders and higher specification at lower prices are few key factors for which Chinese smartphones are preferred over others especially in $100-$300 (Rs 6840-Rs 20523) price band.”

With the advancement and success of the “Make in India” campaign, Singh said that almost one in two smartphones shipped in the fourth quarter of 2015 were manufactured in India with Samsung leading with the highest shipments.

Similarly, 4G smartphones shipment spiked to 1.39 crore units accounting for more than half of the market in the fourth quarter of 2015.

“4G-based smartphone shipments surpassed 3G volume for the first time during the last quarter of the year, primarily led by Samsung and Lenovo together accounting for more than half of 4G volumes,” Karthik noted. (IANS)

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Survey Shows That More Women Support Live-in Relationships in India

For long the concept and topic of live-in relationships has been taboo in India but the times are changing with a number of women coming out in its support, according to a survey.

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Hindu marriage. Pixabay

For long the concept and topic of live-in relationships has been taboo in India but the times are changing with a number of women coming out in its support, according to a survey.

Inshorts, a news app, conducted a poll in the second week of May capturing the views of 1.4 lakh netizens — 80 per cent being in the age group of 18-35 years, read a statement.

Women
representational image. pixabay

According to the survey, more than 80 per cent millennials think that live-in relationships are still considered a taboo in Indian society while more than 47 per cent Indians are of the opinion that marriage is better when choosing between marriage and lifelong live-ins.

More than 80 per cent Indians said that they do support live-ins as a way of life. Out of these, 26 per cent millennials went a step ahead and said that they would choose lifelong live-ins as an option over marriages.

On the other hand, 86 per cent Indians are of the opinion that lust is not the sole reason behind live-ins and more than 45 per cent say that it is more of compatibility testing before marriage.

Night-owl women not for long-term relationships: Study
Couple. pixabay

In the report, 45 per cent respondents have also said that since Indian society constantly judges unmarried couples staying together, any move by the judiciary to support this will not have any effect on their mindset.

Also Read: Night-owl women not for long-term relationships: Study

Azhar Iqubal, CEO and Co-founder, Inshorts said: “Live-in relationships, even after being legally recognised by the government, is a forbidden subject of discussion in Indian households. Our current survey was focused on capturing the sentiments of our Indian youth on such delicate issues.” (IANS)