Sunday December 15, 2019
Home Business India now the...

India now the leading market of smartphones in Asia

0
//

New Delhi: With an increase of 28.8% in 2015 as compared to the year 2014, around 10.36 crore smartphones have been shipped to India, thus making it the fastest growing smartphones market in the Asia Pacific region.

According to International Data Corporation (IDC), “Quarterly Mobile Phone Tracker”, 2.46 crore smartphones were shipped in India in the fourth quarter of the year 2015.An increase of 15.4% as compared to 2014 when 2.22 crore units were shipped in the country during the same period.

“The online share of smartphone shipments continued to ramp further as the fourth quarter of 2015 saw online mega sales from major e-traders like Flipkart, Snap deal and Amazon,” said Karthik J, senior market analyst, client devices.

“Online share spiked to 37.3% in the fourth quarter of 2015, growing 2.5 times over the same period last year with almost half of the contribution coming from online exclusive models,” Karthik added.

The report said the smartphone market in China has begun to slow down and most vendors especially the Chinese, are now looking for avenues to leverage on India’s growth potential in the smartphone market.

“Chinese vendors’ smartphone shipment spiked with 71% growth in the fourth quarter of 2015 over last year,” added Jaipal Singh, market analyst, client devices.

Singh further added that “good quality, big discounts by e-traders and higher specification at lower prices are few key factors for which Chinese smartphones are preferred over others especially in $100-$300 (Rs 6840-Rs 20523) price band.”

With the advancement and success of the “Make in India” campaign, Singh said that almost one in two smartphones shipped in the fourth quarter of 2015 were manufactured in India with Samsung leading with the highest shipments.

Similarly, 4G smartphones shipment spiked to 1.39 crore units accounting for more than half of the market in the fourth quarter of 2015.

“4G-based smartphone shipments surpassed 3G volume for the first time during the last quarter of the year, primarily led by Samsung and Lenovo together accounting for more than half of 4G volumes,” Karthik noted. (IANS)

Next Story

Uber Launches Campaign for Women and Youth in India

New Uber initiatives to empower women, youth in India

0
Uber India
A campaign by Uber will empower youth and women in India. Wikimedia Commons

In a bid to make daily commute safer for women in India, ride hailing giant Uber on Friday launched a new campaign for Uber Auto, which also aims to empower riders with seamless shared mobility solutions.

The company also launched an Uber Moto campaign for youth with convenient doorstep pickup to help them save time from arduous commute and use that time to up-skill themselves.

“At Uber, we’re committed to simplifying the lives of our riders by addressing their everyday challenges through multi-modal mobility solutions,” Manisha Lath Gupta-Marketing Director, Uber India and South Asia, told IANS.

“We believe that our youth have immense potential, however, lack of safe and reliable commuting options often limits their aspirations. In a small yet meaningful way, we are delighted to support the aspirations of millions of men and women to move forward,” Gupta added.

Uber India campaign
The Uber Auto campaign in India is titled as “Badey Iradon Ki Chhoti Sawaari,”. Pixabay

Targeted primarily at women commuters, the cab hailing giant’s Auto campaign, titled “Badey Iradon Ki Chhoti Sawaari,” aims to provide women safe, reliable yet affordable travel options, thus, enabling them to fulfil their aspirations.

Instead of being dependent on friends and family for picking and dropping them, or standing on roads waiting to find a reliable mode of transport, Uber Auto allows women to step out whenever they need to.

Also Read- Traders Protest Government Collusion with Amazon, Flipkart: Report

The company’s Moto campaign, titled “Sapno Par Hoja Sawaar” aims to inspire the young working professionals whose aspirations get dampened because they spend long hours commuting and have to change multiple modes of transport to find the most economical option.

Both the campaigns would be seen across digital, print and out-of-home advertising (OOH) platforms, said Uber. (IANS)