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In India, One in Three Smartphone User Shops Using M-Commerce Platforms: Survey

According to market research firm techARC, the survey was conducted online with 500 users

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M-Commerce
The trend of "casual" m-commerce is not high on mature platforms. Users are repetitively buying from credible m-commerce platforms. For leaders like Flipkart and Amazon, casual shoppers were just under 15 per cent. Pixabay

One in every three smartphone user shops through m-commerce platforms in India and Flipkart and Amazon India are emerging as leading platforms while Club Factory is growing fast as an alternative, said a new survey on Wednesday.

According to market research firm techARC, the survey was conducted online with 500 users. The demographics selected was of age group of 18 and above, who owned a smartphone for more than a year.

“While Flipkart and Amazon lead as the most engaged platforms, new entrant Club Factory is growing up fast among Challengers. The other platforms are not able to garner much attention, primarily due to their limited offerings which makes them as niche m-commerce platforms,” Faisal Kawoosa, Founder and Chief Analyst, techARC, said in a statement.

Urban locations are leading in m-Commerce with 34.8 per cent users having shopped over these platforms, but rural is also catching up fast as 30.3 per cent of users in the rural areas have purchased a product using m-commerce.

Amazon
One in every three smartphone user shops through m-commerce platforms in India and Flipkart and Amazon India are emerging as leading platforms while Club Factory is growing fast as an alternative. Pixabay

The trend of “casual” m-commerce is not high on mature platforms. Users are repetitively buying from credible m-commerce platforms. For leaders like Flipkart and Amazon, casual shoppers were just under 15 per cent.

Eighty nine per cent of users install the m-commerce apps of their choice through the respective app stores of the smartphones they use. Only 5 per cent discover a platform pre-installed on their Smartphones.

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The market is almost evenly spread between shoppers buying regularly once in a month, users purchasing on need basis and buyers triggered by offers and promotions. This is a major shift in the motivation for buying online where offers and discounts are not the only triggers. (IANS)

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Amazon Plans To Unveil Full-Fledged Cloud Gaming Platform

Amazon may launch an early version of its cloud gaming platform sometime this year if things are in order in the wake of the COVID-19 pandemic

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Amazon
Amazon may launch an early version of its cloud gaming platform sometime this year if things are in order in the wake of the COVID-19 pandemic. VOA

Amazon is reportedly working on a full-fledged cloud gaming platform under the code name Project Tempo, similar to Google’s Stadia and Nvidia’s GeForce Now.

The retail giant has been working on a game called Crucible ever since 2014 and along with that game, the company is going to bring another game called New World, which will be a multiplayer online game and will fit perfectly in the multiplayer game genre, reports The New York Times.

“The big picture is about trying to take the best of Amazon and bringing it to games,” the report quoted Mike Frazzini, Amazon’s vice president for game services and studios as saying.

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Amazon
Amazon is reportedly working on a full-fledged cloud gaming platform under the code name Project Tempo, similar to Google’s Stadia and Nvidia’s GeForce Now. Wikimedia Commons

“We have been working for a while, but it takes a long time to make games, and we’re bringing a lot of Amazon practices to making games,” Frazzini added.

When it comes to cloud-based gaming, Amazon will have to compete with Microsoft and Google. Both of them already have their feet firmly planted in the space, Microsoft with Project xCloud and Google with Stadia.

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Amazon may launch an early version of its cloud gaming platform sometime this year if things are in order in the wake of the COVID-19 pandemic. (IANS)