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Entertainment, News, and Nature/Wildlife emerged as the top three content categories on the lock screen platform. Pixabay

There has been a 200 percent increase in the time spent on mobile lock screens in the past year while an average user spends at least 25 minutes consuming content on Glance every day, a report said on Thursday. Glance is the world’s first ‘screen zero’ platform that uses lock screens of devices, especially smartphones, to deliver personalized, locally relevant, and live content to users.

According to the report by Glance, an InMobi group company, average smartphone users in India unlock their smartphones at least 70 times a day out of which 50 times they do it just to consume contents pushed on the lock screens.


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“The India Lock Screen Report 2021 gives us powerful insights on mobile-first content consumption that’s sweeping across metros and Tier 2 and Tier 3 cities in India,” Bikash Chowdhury, Vice President – Marketing, Glance, said in a statement.”We see strong momentum in these trends in 2021 as well and are confident that this year will be another solid year of growth for lock screen-based content platforms and short-video apps,” Chowdhury added.

Post-dinner and before bed are the most preferred times for users for accessing lock screen content, the report said. Entertainment, News, and Nature/Wildlife emerged as the top three content categories on the lock screen platform while users’ preference for digital content for few other sectors such as health and fitness; polls, and quizzes also increased significantly.


The India Lock Screen Report 2021 gives us powerful insights on mobile-first content consumption that’s sweeping across metros and Tier 2 and Tier 3 cities in India.Pixabay

The report found that there was a huge preference among the users for video content, which logged an impressive 182 percent increase in consumption. With people spending most of their time indoors following the outbreak of Covid-19, the demand for mobile gaming has seen a huge surge across categories with a 153 percent growth in usage during the lockdown.

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The report highlights the high degrees of experimentation among gamers in trying out new games with 41 percent of them playing three or more games during a day, though the majority of them prefer free-to-play games. This has also resulted in a 26 percent increase in the overall time spent playing games among users, not just from metros and large cities but from Tier 2 and Tier 3 cities as well.(IANS/JC)


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The Centre will launch a pilot project on the use of indigenously manufactured drones for delivering medicines in the undulating landscape of Jammu and surrounding areas from Saturday

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The drone is developed by the scientists at Bengaluru's National Aerospace Laboratories (NAL), a constituent of Council of Scientific and Industrial Research (CSIR), an autonomous Society that is headed by the Prime Minister. For now, the delivery would be limited to Covid vaccines and once successful, it would be expanded to be used for regular delivery of medicines in the remote, hilly areas.

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According to him Amitabh Bachchan is a great actor in the industry.

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Abhishek said after looking at the performance of Rajshree, who is often compared with Lata Mangeshkar on the show, that she reminds him of being compared with his father. "Rajshree, whenever I have got the chance to watch the show, I've seen people compare you to Lata didi. It actually reminded me about how people compare me with my father and ask me how I feel about it."

According to him Amitabh Bachchan is a great actor in the industry and this is what he says to everyone making these comparisons. "My answer to them is that there's no greater actor in this film industry than Amitabh Bachchan and if I'm being compared to him, I am sure I must have done something good."

"Similarly, your voice has a different kind of magic like Lata ji and that's why people are comparing your voice with her. I feel you should always take this as a compliment," he concluded. 'Sa Re Ga Ma Pa' airs on Saturday and Sunday on Zee TV. (IANS/ MBI)


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Winters in India have always beckoned for that hot, steaming bowl of tomato and pepper rasam or the mellow, millet based Raab.

By IANSlife

Winters in India have always beckoned for that hot, steaming bowl of tomato and pepper rasam or the mellow, millet based Raab. Certain dishes like sarson ka saag, undhiyu, nimona pulao are winter specialites in the country. Seasonal food has always been an Indian speciality -- we switch our choice in fruits, vegetables, sometimes even grains with the onset of different season. The preference of using specific ingredients during certain climates is visible in our sweets as well. It's common to find local and traditional delicacies made of jaggery, instead of sugar during the winters. Case in point -- the Nolen Gur Rasgulla, a speciality made in Odisha and West Bengal between November to February.

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