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New Delhi: It is only a matter of time when the virtual reality (VR) phenomenon will hit the technology market, and India, with its huge smartphone base, will be a key aspect of it. However, VR players will have to come up with low-cost options to entice the country’s “digital” consumers.
According to experts, head-mounted devices (HMDs) that create an immersive virtual world for users is the future after the successful touchscreen era.
Today, the market is flooded with VR devices: Oculus Rift, HTC Vive, Sony PlayStation VR, Samsung Gear VR (co-developed with Oculus), LG 360 VR, Google Cardboard, Zeiss VR One and One GX and several other players soon going to join the VR fray.
But, with a huge smartphone base of 160 million plus users that is likely to surpass the US smartphone user base in a couple of years, what India needs is low-cost VR headsets compatible with low-cost smartphones. Only then will VR use truly explode in India.
“I feel that VR adoption is currently at a minuscule level in India. Many firms like Sony, Samsung, HTC, OnePlus have joined Facebook’s Oculus platform in the virtual reality space. But we are still far away from its widespread adoption here,” says Thomas George, senior vice president and head of CyberMedia Research(CMR), a market research and consulting firm.
“But going forward, thanks to India’s rich demographic dividend, we may witness VR finding its ‘sweet spot’ in the youth segment. The adoption of virtual reality could see traction in the edutainment arena. Applications like immersive learning and entertainment, especially games, could kick-start its adoption sooner,” George told reporters.
According to the global research firm MarketsandMarkets, the international VR technology market is expected to reach $15.89 billion by 2020.
With VR technology, the user is isolated from the real world while being immersed in a world that is not real, so VR, in a way, works better for video games and social networking in a virtual environment.
But for Rajiv Srivatsa, COO and co-founder of Urban Ladder, a curated online furniture seller, VR can help complex purchase categories like theirs engage more effectively with consumers and helps the consumers make better, informed choices about the products they purchase.
“If the products are built right, VR has the power to revolutionise user-interaction,” he told reporters.
Although these are early days for VR, companies the world over – including in China, from where low-cost VR headsets will soon flood the markets – are now investing heavily in VR technology.
Facebook is credited with taking an early bet on virtual reality by acquiring the start-up Oculus VR for $2 billion in early 2014. It is expected to start shipping Oculus headsets — priced at $599 — in March this year and has already started taking orders.
South Korean electronics giant Samsung has also launched Gear VR — its flagship virtual reality headset — for Indian consumers in January for as low a price as Rs. 8,200.
Apple has reportedly hired experts in virtual and also augmented reality (AR) to built prototypes of headsets that can one day rival Facebook’s Oculus Rift.
Technology adoption by vendors is rapid. What is launched in the US and other advanced markets also gets due attention in India and VR is no different.
“We may not be 100 percent ready but definitely India should be seeing some activity around VR this year, especially the introduction of devices with VR features. This small step could in time serve as a ‘big leap’ and the start of more serious adoption in the country,” notes Faisal Kawoosa, lead analyst, telecoms practice, CMR.
Several smartphones were launched in 2015 with VR technology which, beyond gaming, has a potential to help young people choose their careers too.
“For example, a smartphone using VR goggles can help a student virtually get a glimpse of a surgeon’s career in medicine by showing an immersive video on a surgical procedure or helping him or her choose an alternate career video altogether,” says George.
It has implications for other sectors too. For example, VR technology can be used to determine how people perceive their bodies, to treat body image disturbances and to improve adherence to physical activity among obese individuals.
“Virtual reality offers promising new approaches to assessing and treating people with weight-related disorders and early applications are revealing valuable information about body image,” according to researchers at the University of Barcelona, Spain, who recently demonstrated how VR environments can produce responses similar to those seen in the real world.
While we discuss VR, the next big thing coming our way is augmented reality (AR) and it has better chances to thrive. Unlike with VR, AR users continue to be in touch with the real world while interacting with the virtual world (remember Google Glass!) and this makes experts feel that AR has a definite edge over VR. (Let us keep a discussion on AR for another day, though.)
“Pretty soon we’re going to live in a world where everyone has the power to share and experience whole scenes as if you’re right there’,” said Mark Zuckerberg while speaking at the just-concluded ‘Samsung Mobile World Congress 2016’ in Barcelona.
And when VR finally comes out in the open, with a massive smartphone consumer base, India is going to be a key player in the global VR ecosystem, say experts.(Nishant Arora, IANS)
Actor and dancer Susovan Sonu Roy began his career as a western dancer. Bengali Actor Susovan Sonu Roy was a part of the Star Jalsha channel's serial named "Kora Pakhi". He played a negative role in the serial for several months, along with lead actress Parno Mitra. He acted in the Star Jalsha channel's serial "Mohor", and through Mohor, he got "Kora Pakhi", which is the same production house project.
Susovan Sonu Roy debuted with the serial "Anandamoyee Maa", on the Aakash Aath channel. He has also acted in Zee Bangla channel's serial "Jamuna Dhaki," in which he played the role of a neighbour. After that, Susovan Sonu Roy acted in the Star Jalsha channel's serial named "Titli" in which he played a vital role. He has also starred in a serial called "Khelaghor.". People recognised him as an actor after being cast in so many serials.
The Kolkata Actor Susovan Sonu Roy dared to leave his job to follow his dreams in the field of acting. After graduation, he auditioned for many Mumbai based projects, and later on, he auditioned for his hometown, i.e., Kolkata based projects and did workshops under the production house of renowned Directors and Producers for two years (2016 -2018).
A two-member team of Mugdha Dubey and Mahyah Binti Idris from NewsGram interviewed Bengali actor Susovan Sonu Roy, a budding actor and western dancer, about his career, struggle and various issues in the entertainment industry on Saturday.
The Kolkata Actor Susovan Sonu Roy dared to leave his job to follow his dreams in the field of acting. | NewsGram
Readout excerpts from the interview with Susovan Sonu Roy.
Mahyah Binti Idris: Before we begin with this interview, would you like to tell us something about yourself?
SS Roy: So, basically, I am an actor from Kolkata, and I have worked in Bengali TV Serials, and I started my career in the entertainment industry as a western dancer. When I was just five years old, I lost my father in a car accident. Despite my difficult upbringing, my mother never wavered in her commitment of achieving the goals I set for myself.
Mahyah Binti Idris: Despite your mother's wishes, what was the inspiration that made you decide to pursue a career in acting/dancing instead of singing?
SS Roy: I am a firm believer of the fact that inspiration comes from within, and positivity is essential. Things go your way when you're upbeat and optimistic. I enjoy the work I do, and once I started my career in the entertainment industry, there was no turning back, I kept acquiring one project after another. I have always wanted to be an actor, and I am happy that I found my inspiration from within.
Mahyah Binti Idris: You played a negative character in 'Kora Pakhi' for several months. What kind of impact did it have on your professional life after opting for such a role?
SS Roy: I am pretty comfortable in opting for any kind of role I am offered because I believe acting is acting, whether it is a big role, a minor role, a negative or a positive role. I take inspiration from the likes of Shahrukh Khan, Akshay Kumar, Mithun Chakraborty and John Abraham.
Mahyah Binti Idris: Nowadays, cyberbullying and trolling are getting more frequent. How do you handle trolls or deal with criticism?
SS Roy: Trolls exist just to cause others distress. I ignore all the negativity and don't let it affect me in any way. If anyone lets the negative comments get into their head, they will find it difficult to do anything, as negativity hinders pursuing dreams.
Mahyah Binti Idris: What, in your opinion, is more crucial to long-term success in the field of acting, additional projects or formal training?
SS Roy: Indeed, training about the various techniques used in acting is essential, and once you get into the role, everything comes out naturally but that doesn’t mean one should stop training to become better day by day, training and trying to improve your skills is very important.
Mahyah Binti Idris: Where do you see yourself in a few years, and what projects do you have on your bucket list?
SS Roy: I auditioned for a movie that will feature Kajal Aggarwal in the lead. My ultimate goal is to crack a role in Bollywood. I want to gain as much experience as possible in serials and movies.
Mugdha Dubey: What is the difference in the challenges one faces while struggling to gain a role in regional cinema and Bollywood?
SS Roy: The difference in struggle is huge; it is pretty challenging to get a role in Bollywood. But I believe that experience matters and gives you an edge over others because you are already aware of some techniques used in acting and won't commit the mistakes a fresher does. I got the chance to audition for a movie with the lead as Kajal Agarwal because of my experience.
Mugdha Dubey: Have you ever witnessed nepotism firsthand, or did you ever feel that nepotism is prevalent in the Kolkata film industry?
SS Roy: Nothing can stop you if you put in the effort and stay true to your ambitions. But, one cannot ignore the fact that nepotism is everywhere, be it Bollywood or Tollywood. The acquaintances of artists get easily recognized but that shouldn’t demotivate aspiring actors because your hard work matters and if you keep working hard in the right direction, you will surely get recognized.
Mugdha Dubey: What message or tips would you like to convey to today's youngsters and those who aspire to become actors?
SS Roy: I would encourage the young generation to stand up for what they believe in and make the world a better place for future generations by following your passions and utilizing your inborn talents and abilities. If they aspire to become actors, I would like to tell them that mere luck will not be sufficient to become an actor; the struggle is real. You need to work very hard and train yourself to become an actor. Your success and failure depend on what you do, and the type of content you can produce, and one should always try to improve themselves.
(Keywords: Susovan Sonu Roy, Tollywood, bollywood news, actor, dancer, nepotism, struggle, kolkata, bengali)
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NASA will pay up to $1 million to people who can come up with innovative and sustainable food production ideas to feed astronauts in space, as the US space agency prepares to send astronauts further into the cosmos than ever before. Giving future explorers the technology to produce nutritious, tasty, and satisfying meals on long-duration space missions will give them the energy required to uncover the great unknown. In coordination with the Canadian Space Agency, NASA has launched the 'Deep Space Food Challenge' that calls on teams to design, build, and demonstrate prototypes of food production technologies that provide tangible nutritional products -- or food.
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"Feeding astronauts over long periods within the constraints of space travel will require innovative solutions," said Jim Reuter, associate administrator for NASA's Space Technology Mission Directorate in Washington, DC. "Pushing the boundaries of food technology will keep future explorers healthy and could even help feed people here at home," he said in a statement. Over time, food loses its nutritional value. That means for a multi-year mission to Mars, bringing along pre-packaged food will not meet all the needs for maintaining astronaut health.
Innovative food production technology that produces safe, acceptable, palatable, nutritious food products. |UnsplashUnsplash
In October 2021, Phase 1 of the challenge culminated as NASA awarded 18 teams a total of $450,000 for their concepts for innovative food production technology that produces safe, acceptable, palatable, nutritious food products. NASA now invites both new and existing teams to enter Phase 2 for a prize purse up to $1 million. "Everything needed to store, prepare and deliver food to the crew, including production, processing, transport, consumption, and disposal of waste should be considered," said NASA. Proposed technologies such as plant growth systems, manufactured food products, and ready-to-eat solutions combined could provide the future crews with a variety of options that would provide the needed daily nutrition, it added. (IANS/SP)
(Keywords : NASA, innovative, food, healthy, idea, astronaut, USA, tasty, technology, space, travel, explorer, health, nutrition, prize, solution, variety.)
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People suffering from depression are more likely to believe vaccine-related misinformation, according to a new study. The study found that people with moderate or greater symptoms of depression were more likely to believe at least 1 of 4 false statements about Covid-19 vaccines.
Those who believed the statements to be true were half as likely to be vaccinated, the study, published in the Journal of the American Medical Association, indicated. 'It is clear the pandemic has taken a heavy toll on the mental health of Americans, especially young people," said researcher Katherine Ognyanova from Rutgers University, the US.
People suffering from depression are more likely to believe vaccine-related misinformation. | Unsplash
According to the National Center for Health Statistics, approximately one-quarter of adults in the US have consistently reported moderate or greater depressive symptoms during the Covid-19 pandemic. The findings suggest that people suffering from depression may be at a higher risk of Covid-19, highlighting the need to address mental health disorders.
For the study, the team used data from the research group The Covid States Project, which conducted surveys approximately once every six weeks since April 2020. The researchers analysed data from 15,464 adults in the US and the participants were asked to rate vaccine-related misinformation as accurate (statement is true), inaccurate (statement is not true) or not sure.
Approximately one-quarter of adults in US reported moderate or greater depressive symptoms during the Covid-19 pandemic. | Unsplash
The four statements of misinformation included "The Covid-19 vaccines will alter people's DNA", "The vaccines contain microchips that could track people", "The vaccines contain the lung tissue of aborted fetuses", and "The -19 vaccines can cause infertility, making it more difficult to get pregnant". The survey participants completed a health questionnaire to measure major depressive symptoms over two weeks. (IANS/ MBI)
(Keywords: depression, vaccine, misinformation, patients, health questionnaire, study)