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New Delhi: It is only a matter of time when the virtual reality (VR) phenomenon will hit the technology market, and India, with its huge smartphone base, will be a key aspect of it. However, VR players will have to come up with low-cost options to entice the country’s “digital” consumers.
According to experts, head-mounted devices (HMDs) that create an immersive virtual world for users is the future after the successful touchscreen era.
Today, the market is flooded with VR devices: Oculus Rift, HTC Vive, Sony PlayStation VR, Samsung Gear VR (co-developed with Oculus), LG 360 VR, Google Cardboard, Zeiss VR One and One GX and several other players soon going to join the VR fray.
But, with a huge smartphone base of 160 million plus users that is likely to surpass the US smartphone user base in a couple of years, what India needs is low-cost VR headsets compatible with low-cost smartphones. Only then will VR use truly explode in India.
“I feel that VR adoption is currently at a minuscule level in India. Many firms like Sony, Samsung, HTC, OnePlus have joined Facebook’s Oculus platform in the virtual reality space. But we are still far away from its widespread adoption here,” says Thomas George, senior vice president and head of CyberMedia Research(CMR), a market research and consulting firm.
“But going forward, thanks to India’s rich demographic dividend, we may witness VR finding its ‘sweet spot’ in the youth segment. The adoption of virtual reality could see traction in the edutainment arena. Applications like immersive learning and entertainment, especially games, could kick-start its adoption sooner,” George told reporters.
According to the global research firm MarketsandMarkets, the international VR technology market is expected to reach $15.89 billion by 2020.
With VR technology, the user is isolated from the real world while being immersed in a world that is not real, so VR, in a way, works better for video games and social networking in a virtual environment.
But for Rajiv Srivatsa, COO and co-founder of Urban Ladder, a curated online furniture seller, VR can help complex purchase categories like theirs engage more effectively with consumers and helps the consumers make better, informed choices about the products they purchase.
“If the products are built right, VR has the power to revolutionise user-interaction,” he told reporters.
Although these are early days for VR, companies the world over – including in China, from where low-cost VR headsets will soon flood the markets – are now investing heavily in VR technology.
Facebook is credited with taking an early bet on virtual reality by acquiring the start-up Oculus VR for $2 billion in early 2014. It is expected to start shipping Oculus headsets — priced at $599 — in March this year and has already started taking orders.
South Korean electronics giant Samsung has also launched Gear VR — its flagship virtual reality headset — for Indian consumers in January for as low a price as Rs. 8,200.
Apple has reportedly hired experts in virtual and also augmented reality (AR) to built prototypes of headsets that can one day rival Facebook’s Oculus Rift.
Technology adoption by vendors is rapid. What is launched in the US and other advanced markets also gets due attention in India and VR is no different.
“We may not be 100 percent ready but definitely India should be seeing some activity around VR this year, especially the introduction of devices with VR features. This small step could in time serve as a ‘big leap’ and the start of more serious adoption in the country,” notes Faisal Kawoosa, lead analyst, telecoms practice, CMR.
Several smartphones were launched in 2015 with VR technology which, beyond gaming, has a potential to help young people choose their careers too.
“For example, a smartphone using VR goggles can help a student virtually get a glimpse of a surgeon’s career in medicine by showing an immersive video on a surgical procedure or helping him or her choose an alternate career video altogether,” says George.
It has implications for other sectors too. For example, VR technology can be used to determine how people perceive their bodies, to treat body image disturbances and to improve adherence to physical activity among obese individuals.
“Virtual reality offers promising new approaches to assessing and treating people with weight-related disorders and early applications are revealing valuable information about body image,” according to researchers at the University of Barcelona, Spain, who recently demonstrated how VR environments can produce responses similar to those seen in the real world.
While we discuss VR, the next big thing coming our way is augmented reality (AR) and it has better chances to thrive. Unlike with VR, AR users continue to be in touch with the real world while interacting with the virtual world (remember Google Glass!) and this makes experts feel that AR has a definite edge over VR. (Let us keep a discussion on AR for another day, though.)
“Pretty soon we’re going to live in a world where everyone has the power to share and experience whole scenes as if you’re right there’,” said Mark Zuckerberg while speaking at the just-concluded ‘Samsung Mobile World Congress 2016’ in Barcelona.
And when VR finally comes out in the open, with a massive smartphone consumer base, India is going to be a key player in the global VR ecosystem, say experts.(Nishant Arora, IANS)
The new variant of the coronavirus Omicron is a variant of "concern" not "despair," Brazil's Health Minister Marcelo Queiroga said, adding that the country's health system is prepared for an eventual new Covid-19 wave.
"It is not a variant of despair because we have health authorities committed to providing quality care to our population," the Minister said.
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A Brazilian citizen coming from South Africa was quarantined in the south American country after testing positive for Covid-19, since it was not known which variant had infected him, Xinhua news agency reported.
The first case of the Omicron variant was detected in South Africa and reported to the World Health Organization on November 24.
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The new variant has a number of previously unseen mutations, mainly in the spike protein the virus uses to invade human cells.
Over the weekend, Queiroga asked Brazilians to remain calm, saying that measures against the new variant are the same, and the main weapon against Covid-19 is vaccination.
Brazil had accumulated 22,080,906 Covid-19 cases and 614,278 deaths from the virus as of Sunday.
Keywords : new variant, covid, Omicron, Brazil, Health Minister, coronavirus, mutation, health system, country, vaccination.
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Amit Rai Jain, a Baghpat-based businessman, has found 16 coins made of silver and copper which have a bull and a horseman engraved on them.
He found the coins from a mound, known locally as the 'Katha mound' in Khekhra, close to the Delhi-Saharanpur highway, on Sunday.
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Jain told reporters that some of the coins are from the late 12th century AD, which is the era of Rajput king Prithviraj Chauhan.
"I keep frequenting the area, which is rich in archaeological finds. This time, it revealed something considered fascinating in Indian numismatics. The coins which I found belong to a series of Rajput rulers who remained dominant in the region comprising Rajasthan, Haryana, and the western Gangetic plains from the eighth century to 12th century AD," he said.
Jain, is a member of the Culture and History Association, an organisation comprising historians from western Uttar Pradesh.
K.K. Sharma, head of the department of history, Multanimal Modi College, Modinagar, confirmed the antiquity of the coins.
Picture of some ancient coinsUnsplash
"This is an interesting find as the area remained with the Rajput kings for a couple of centuries. Horse and bull inscriptions on coins were quite common in those days. Horses used to be the primary vehicle of soldiers during battles and their depiction on coins is not a surprise. In fact, close to two dozen rulers between the seventh and 17th centuries used horses in some form or the other on their coins," he said.
Baghpat is well-known for the discovery of interesting historical artifacts, the most sensational being three chariots unearthed during the Archaeological Survey of India excavation held in Sinauli in June 2018, which marked the 'first-ever' physical evidence of Bronze Age chariots in India.
In 2006, Sinauli had revealed Harappan-era burial grounds where several discoveries were made such as that of painted grey ware pottery, skeletons, bronze swords, and copper vessels.
Keywords : ancient, coins, silver, copper, archaeological, kings, discovery, historical, artifacts, Uttar Pradesh, India, Rajput.
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With an aim to examine the wide-ranging narratives and the very definitions of the art of sculpture, Palette Art Gallery's forthcoming exhibition, 18 Dimensions - is a show dedicated to sculptures underlining the important works by 18 contemporary artists, who have made a significant impact on the Indian and Global art landscape.
Bringing a seductive edge to the visual arts, an element of pleasure to one's life and working environment, the exhibit is an effort to showcase a broad scope of contemporary sculpture from the abstract and the minimal to the popular, making socio-political commentary that is deeply contemplative and thought-provoking.
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The show reflects on a large number of materials and methods from casting to the modes of assemblage as well as minimalism, conceptualism making visible the process of making in most of the works.
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Featuring over 18 artists, the intention is to present a range and variety of sculptural expressions and encourage viewer participation and physical engagement with artworks once again, as the city opens up to mobility from the studios of Arunkumar HG, Ashiesh Shah, Gigi Scaria, G. R. Iranna, L. N. Tallur, Narayan Biswas, Mrinalini Mukherjee, Manjunath Kamath, Pooja Iranna, Himmat Shah, Jagannath Panda, Rajesh Ram, Riyas Komu, Sangam Vankhade, Sumedh R, Subodh Gupta, Sudarshan Shetty, Valay Shende, Vibha Galhotra and Vipul Kumar, the exhibition studies their involvement with the influences probing the limits and possibilities inherent in a sculpture's inescapable three-dimensional physicality.
One of the highlights of the show includes a selection of the rare hemp works by artist Mrinalini Mukherjee. Known for her distinctly contemporary style and use of dyed and woven hemp fibre, she worked with an unconventional material in the world of sculpting. Her four-decade-long career was an exemplar of a practice dedicated to formulating a language that was a mix of abstraction and figuration.
Keywords : art gallery, sculpture, exhibition, Palette Art Gallery, Bikaner House, New Delhi, contemporary, abstract, materials, conceptualism.
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