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India to be key market in Virtual Reality phenomenon

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New Delhi: It is only a matter of time when the virtual reality (VR) phenomenon will hit the technology market, and India, with its huge smartphone base, will be a key aspect of it. However, VR players will have to come up with low-cost options to entice the country’s “digital” consumers.

According to experts, head-mounted devices (HMDs) that create an immersive virtual world for users is the future after the successful touchscreen era.

Today, the market is flooded with VR devices: Oculus Rift, HTC Vive, Sony PlayStation VR, Samsung Gear VR (co-developed with Oculus), LG 360 VR, Google Cardboard, Zeiss VR One and One GX and several other players soon going to join the VR fray.

But, with a huge smartphone base of 160 million plus users that is likely to surpass the US smartphone user base in a couple of years, what India needs is low-cost VR headsets compatible with low-cost smartphones. Only then will VR use truly explode in India.

“I feel that VR adoption is currently at a minuscule level in India. Many firms like Sony, Samsung, HTC, OnePlus have joined Facebook’s Oculus platform in the virtual reality space. But we are still far away from its widespread adoption here,” says Thomas George, senior vice president and head of CyberMedia Research(CMR), a market research and consulting firm.

“But going forward, thanks to India’s rich demographic dividend, we may witness VR finding its ‘sweet spot’ in the youth segment. The adoption of virtual reality could see traction in the edutainment arena. Applications like immersive learning and entertainment, especially games, could kick-start its adoption sooner,” George told reporters.

According to the global research firm MarketsandMarkets, the international VR technology market is expected to reach $15.89 billion by 2020.

With VR technology, the user is isolated from the real world while being immersed in a world that is not real, so VR, in a way, works better for video games and social networking in a virtual environment.

But for Rajiv Srivatsa, COO and co-founder of Urban Ladder, a curated online furniture seller, VR can help complex purchase categories like theirs engage more effectively with consumers and helps the consumers make better, informed choices about the products they purchase.

“If the products are built right, VR has the power to revolutionise user-interaction,” he told reporters.

Although these are early days for VR, companies the world over – including in China, from where low-cost VR headsets will soon flood the markets – are now investing heavily in VR technology.

Facebook is credited with taking an early bet on virtual reality by acquiring the start-up Oculus VR for $2 billion in early 2014. It is expected to start shipping Oculus headsets — priced at $599 — in March this year and has already started taking orders.

South Korean electronics giant Samsung has also launched Gear VR — its flagship virtual reality headset — for Indian consumers in January for as low a price as Rs. 8,200.

Apple has reportedly hired experts in virtual and also augmented reality (AR) to built prototypes of headsets that can one day rival Facebook’s Oculus Rift.

Technology adoption by vendors is rapid. What is launched in the US and other advanced markets also gets due attention in India and VR is no different.

“We may not be 100 percent ready but definitely India should be seeing some activity around VR this year, especially the introduction of devices with VR features. This small step could in time serve as a ‘big leap’ and the start of more serious adoption in the country,” notes Faisal Kawoosa, lead analyst, telecoms practice, CMR.

Several smartphones were launched in 2015 with VR technology which, beyond gaming, has a potential to help young people choose their careers too.

“For example, a smartphone using VR goggles can help a student virtually get a glimpse of a surgeon’s career in medicine by showing an immersive video on a surgical procedure or helping him or her choose an alternate career video altogether,” says George.

It has implications for other sectors too. For example, VR technology can be used to determine how people perceive their bodies, to treat body image disturbances and to improve adherence to physical activity among obese individuals.

“Virtual reality offers promising new approaches to assessing and treating people with weight-related disorders and early applications are revealing valuable information about body image,” according to researchers at the University of Barcelona, Spain, who recently demonstrated how VR environments can produce responses similar to those seen in the real world.

While we discuss VR, the next big thing coming our way is augmented reality (AR) and it has better chances to thrive. Unlike with VR, AR users continue to be in touch with the real world while interacting with the virtual world (remember Google Glass!) and this makes experts feel that AR has a definite edge over VR. (Let us keep a discussion on AR for another day, though.)

“Pretty soon we’re going to live in a world where everyone has the power to share and experience whole scenes as if you’re right there’,” said Mark Zuckerberg while speaking at the just-concluded ‘Samsung Mobile World Congress 2016’ in Barcelona.

And when VR finally comes out in the open, with a massive smartphone consumer base, India is going to be a key player in the global VR ecosystem, say experts.(Nishant Arora, IANS)

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Facebook Kills 300 Fake Pages and Accounts Linked To Russia

The individuals handling these accounts primarily represented themselves as Ukrainian and they operated a variety of fake accounts while sharing local Ukrainian news stories

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Facebook, social media
Facebook kills over 300 Russia-linked fake accounts, Pages, (VOA)

Social networking giant Facebook on Thursday killed over 300 fake Pages and accounts linked to Russia that it said was “engaging in coordinated inauthentic behaviour”, almost two years after the US presidential election.

The social media giant removed 364 Pages and accounts as part of a network that originated in Russia and operated in the Baltics, Central Asia, the Caucasus, and Central and Eastern European countries.

“The two operations we found originated in Russia, and one was active in a variety of countries while the other was specific to Ukraine.

“Despite their misrepresentations of their identities, we found that these Pages and accounts were linked to employees of Sputnik, a news agency based in Moscow, and that some of the Pages frequently posted about topics like anti-NATO sentiment, protest movements, and anti-corruption,” Nathaniel Gleicher, Head of Cybersecurity Policy, Facebook, wrote in a blog post.

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This photograph taken on May 16, 2018, shows a figurine standing in front of the logo of social network Facebook on a cracked screen of a smartphone in Paris. VOA

About $135,000 were spent in ads, and paid for in euros, roubles and dollars, over a time span from October 2013 to now.

Around 790,000 accounts followed one or more of these Pages (now taken down) on the social media platform.

“We’re taking down these Pages and accounts based on their behaviour, not the content they post. In these cases, the people behind this activity coordinated with one another and used fake accounts to misrepresent themselves,” Gleicher added.

The pages hosted about 190 events, with the most recent scheduled for January 2019, and about 1,200 people expressing interest in them.

We cannot confirm whether any of these events actually occurred, the company added.

Facebook, data
Facebook staring at bigger problems this year, warns analyst. VOA

Separately, the social networking giant removed another 107 pages, groups and accounts as well as 41 Instagram accounts that were designed to look like they were operating from Ukraine, but were in fact part of a network that originated in Russia.

Also Read: Facebook Violated Cyber Security Law: Vietnam

The individuals handling these accounts primarily represented themselves as Ukrainian and they operated a variety of fake accounts while sharing local Ukrainian news stories on topics ranging from weather, protests, NATO to health conditions at schools.

“We identified some technical overlap with Russia-based activity we saw prior to the US midterm elections, including behaviour that shared characteristics with previous Internet Research Agency (IRA) activity,” the company said. (IANS)