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Indian Bridal Wear Gaining Recognition World Over, Says Designer Abhinav Mishra

Mishra believes we Indians are sentimental towards our traditions and this sentiment keeps the bridal wear market a steady and consistent one and the growth has been remarkable internationally as well

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Designer Abhinav Mishra's latest bridal collection. Picture taken from Instagram
  • Known for his cut mirror-work and dreamy silhouettes, Mishra is growing his label into territories across India and internationally
  • According to Mishra, in the Indian fashion industry, bridal wear can be considered the primary market
  • The brand is also expanding its presence in luxury multi-designer stores while also strengthening their online presence

New Delhi, June 24, 2017: Designer Abhinav Mishra, who has opened a new bridal store Leela here, says bridal wear is the primary market for India and the segment is gaining recognition the world over.

“In the Indian fashion industry, I see bridal wear as the primary market. We Indians are sentimental towards our traditions and this sentiment keeps the bridal wear market a steady and consistent one. This segment is growing steadily and we are gaining recognition the world over,” Mishra told IANS.

Mishra’s new store at Shahpur Jat here focuses on bridal wear and is a move to expand into this area. Known for his cut mirror-work and dreamy silhouettes, he is growing his label into territories across India and internationally.

ALSO READ: Eco-friendly Fashion: Should India Contribute on this Booming Global Market?

Asked how easily a designer’s creation is copied in the local market with majority of them making replicas of bridal wear, he said: “Replication has always been a part of the fashion industry, and now social media has made it even easier.

“It has never had a very markable impact on the design market and shall not in the future as long as designers take out authentic, new design solutions for the masses. I personally use this as inspiration to do better with each season and create newer and original products.

“Ultimately, quality is what counts and you get that from the original designer and discerning fashion buyers will always remain mindful about that,” he added.

According to the designer, Leela is an ode to his mother, who has always inspired him to do better.

“She is a living example of somebody I truly admire since I can remember,” he said.

The brand is also expanding its presence in luxury multi-designer stores while also strengthening their online presence.

“We are also going to look at our stores in Delhi in 2018 and then other cities as we progress,” he said. (IANS)

Next Story

Indian Fashion Industry Must Embrace Safety, Says Suki Dusanj-Lenz at Lakme Fashion Week

 India must first stop using chemicals that are banned in the rest of the world

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Indian fashion industry
Sabyasachi Mukherjee's show at Lakme Fashion Week 2011 on day 1. Wikimedia
  • The country’s coordinator for Fashion Revolution India stressed upon the global movement that desires greater transparency, sustainability, and ethics in the fashion industry
  • The movement followed the death of 1,138 workers in Dhaka while making garments in the Rana Plaza factory
  • The aim of Fashion Revolution was to unite the fashion industry and ignite a revolution so that what the world embraces what’s safe, clean and fair 

Mumbai, August 20, 2017: The Indian fashion industry needs to embrace the highest safety standards, says Suki Dusanj-Lenz, country coordinator for Fashion Revolution India.

For this, India must first stop using chemicals that are banned in the rest of the world, she said, talking about a global movement that desires greater transparency, sustainability, and ethics in the fashion industry.

The movement followed the death of 1,138 workers in Dhaka while making garments in the Rana Plaza factory, which collapsed after a structural failure in the building on April 24, 2013. The workers were making garments for the international market.

“The sad thing is the staff was complaining about the building but nobody listened,” she said.

Dusanj-Lenz is an advocate for gender equality, sustainability and champions the need for a fair and transparent fashion industry. She spoke to IANS on the sidelines of Lakme Fashion Week (LFW) Winter/Festive 2017.

“Carry Somers and Orsola De Castro came together and founded the Fashion Revolution, which has spread to 100 countries. We are working towards a safer, fairer, cleaner fashion industry.”

Dusanj-Lenz is also Executive Director at the Swiss-Indian Chamber of Commerce and Executive Director at MARD, a people powered initiative campaigning against discrimination.

Also Read: Eco-friendly Fashion: Should India Contribute on this Booming Global Market?

The aim of Fashion Revolution was to unite the fashion industry and ignite a revolution to radically change the way clothes were sourced, produced and purchased so that what the world wears was made in a safe, clean and fair way.

“We want to empower every spectrum of the supply chain to transform the industry into a more sustainable one.”

Would she like to share about the sustainability issues of the Indian fashion industry?

“There are layers of complexities in the fashion industry but one thing for sure is that India must look to international standards for the safety of the staff?

“There are chemicals that are banned in other parts of the world, yet India still uses them.

“Are our lives any less than those of another country? In Kanpur, the leather making industry is astonishingly hazardous to the staff. Have you watched that movie ‘Erin Brockovich’? Remember that chemical that was banned in the US that is the subject of that movie. Well, the Indian industry still uses it and our staff is exposed to the dangers of such chemicals,” she added.

“Let’s not have the people that make our garments or shoes pay the price for our fashion,” she added.

Talking about sustainable fashion in Indian fashion industry, Dusanj-Lenz said: “On the upside, India also has some incredibly sustainable brands and a massive recyclability culture which we must celebrate and encourage. Sustainable Fashion Day at the LFW brought many of them together.”

She said around 80 per cent of the garment makers in India were women.

“It’s important that we hear their voice and work to campaign for them and not against them. Fashion Revolution wants to educate the consumer about the damage throw away fashion has on our environment.

“We want to inform people about the dark side of polyester and viscose both in a landfill and the chemical process… There is always a price to pay for cheap fashion. Someone somewhere is paying for it,” she added. (IANS)