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65% Indian Businesses Witness Rise in Online Fraud: Report

The study showed 65 per cent of the Indian consumers expect full transparency from businesses about use of their personal data

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Over the past one year, 65 per cent of Indian businesses have experienced increase in online fraud-related losses, including account takeover attacks and fraudulent account openings, says a report.

In India, 87 per cent of businesses expressed heightened concern about the potentially damaging impact of fraud, said the study by data analytics comapny Experian.

With insights from almost 6,000 Asia Pacific consumers, including India, the report found that the majority (71 per cent) value security as the most important element of an online experience, followed by convenience (15 per cent) and personalisation (14 per cent).

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Most fraudulent companies do not offer revisions, and when they do, they try to rip you offer again by asking you to pay for further editing. Pixabay

“While companies continue to innovate on new solutions that enhance the customer experience, there needs to be a focus on reducing the customer’s risk exposure by securing the data and information they currently access,” said Sathya Kalyanasundaram, Country Managing Director, Experian India.

The study showed 65 per cent of the Indian consumers expect full transparency from businesses about use of their personal data.

The report titled “2019 Experian Identity and Fraud Report: Asia-Pacific Edition” highlighted that trusted online relationships are based on businesses providing both a secure environment and seamless consumer experiences. (IANS)

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NRAI Tells Online Food Aggregators to Realign Their Offerings to Create Restaurant-Friendly Ecosystem

It was decided that all aggregators will rejig their features to detox the consumers from the addiction of deep discounts that has crippled the industry

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NRAI, Online, Food
In a meeting with the five top players -- Zomato, EazyDiner, Dineout, Magicpin and Nearbuy -- here, the industry body discussed how technology has a key role to play in driving engagement and discovery for retailers. Pixabay

In a bid to stop “unethical” deep discounting practices of online food aggregators amid nationwide #logout campaign, the National Restaurant Association of India (NRAI) on Tuesday told the platforms to realign their offerings to create a restaurant-friendly ecosystem, thus ending freebies and detox the consumers from discount addiction.

In a meeting with the five top players — Zomato, EazyDiner, Dineout, Magicpin and Nearbuy — here, the industry body discussed how technology has a key role to play in driving engagement and discovery for retailers versus deep discounting.

“It was decided that all aggregators will rejig their features to detox the consumers from the addiction of deep discounts that has crippled the industry,” the association said in a statement.

The meeting came after thousands of restaurants delisted from online food aggregators’ platforms across the country. The Federation of Hotel and Restaurant Associations of India (FHRAI) on Monday joined the chorus, calling for a review of the agreement of online food apps with restaurants and threatening nationwide protests.

NRAI, Online, Food
In a bid to stop “unethical” deep discounting practices of online food aggregators amid nationwide #logout campaign. Pixabay

Anshoo Sharma, Co-Founder & CEO, magicpin, said in a statement that they had a very productive discussion with the key members of NRAI.

“The NRAI members included President Rahul Singh (Beer Cafe), Priyank Sukhija (BoomBox, Lazeez Affaire, Flying Saucer and more), Vikrant Batra (Cafe Delhi Heights) and Nitin Saluja (Chaayos). We agreed on how technology has a key role to play in driving engagement and discovery for retailers versus deep discounting,’ said Sharma.

magicpin said it works at a base margin of 10 per cent and allows partners to top-up anywhere from Rs 2,000 to Rs 20 Lakh as per their marketing needs for the month while delivering guaranteed RoIs to them.

“We are fully supportive of NRAI’s cause and are looking forward to working together to create sustainable impact for its members through the use of technology,” Sharma added.

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According to the FHRAI, restaurants are willing to do business with online food apps but the current policies need to be reconsidered.

“Restaurants are constantly but subtly threatened to participate in deep discounting schemes without respite through the year with one scheme getting replaced by another.

“Our members are neither given an option nor the opportunity to agree nor are they even consulted. Promises made while launching any new scheme is almost always broken by changing the rules itself,” said SK Jaiswal, Vice President of FHRAI.

Zomato’s Founder Deepinder Goyal had also requested restaurant owners to stop the #logout campaign. (IANS)