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‘You Never Lamb Alone’: Indian Christians Raise Objections to Ad Campaign by Meat and Livestock Australia (MLA) Featuring Gods to Sell Meat

The advertisements feature Lord Ganesha, revered in India, Lord Buddha, Jesus Christ, Thor, Zeus and others seated at a table enjoying what is a sumptuous non-vegetarian feast

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Meat and Livestock Australia MLA)
Unite Over The Meat More People Can Eat | You Never Lamb Alone advertisement by MLA. Youtube
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Mumbai, Sep 12, 2017: The Catholic Secular Forum (CSF) on Monday raised strong objections to a new Australian advertising campaign featuring revered Hindu and Christians gods and other mythical figures to ‘sell’ its red meat and meat products.

CSF Founder-General Secretary Joseph Dias said the latest advertising campaign by Meat and Livestock Australia (MLA) is “bad in taste and offensive to all” and sought boycott of MLA and a ban of their products.

The advertisements feature the elephant-headed God, Lord Ganesha, revered in India, Lord Buddha, Jesus Christ, Thor, Zeus and others seated at a table enjoying what is a sumptuous non-vegetarian feast.

The ads have reportedly made an oblique reference to Prophet Mohammed, who is not pictured but is heard excusing himself from the party through a mobile phone call since he has to pick-up a child from daycare.

What has hurt Christians is that the caricature of Jesus Christ who performs what is termed as a ‘reverse miracle’ by turning wine into water so a Grecian goddess, who is a ‘designated driver’ can drive home safely, Dias said.

“We have written to Minister for External Affairs Sushma Swaraj to take note of these ‘insensitive advertisements’ and raise the issue with the top authorities in Australia immediately. We also demand that MLA Chairman Michele Allan and MD Richard Norton withdraw the ads and tender an apology,” Dias told IANS.

Besides writing to Sushma Swaraj, the CSF has shot off emails to Australian Deputy High Commissioner in Mumbai Martin Huber, Indian High Commissioner to Australia Harinder Sidhu and other top officials raising serious objections to the MLA campaign.

“The CSF has always protested against commercial exploitation of religious figures for profit, irrespective of which religion the figures belong to. The MLA ads have hurt not only followers of different faiths, but atheists and agnostics all over,” Dias pointed out.

He termed the campaign as ‘culturally insensitive’ to vegans and communities like Hindus, Jains or Buddhists and said Lord Ganesha is a vegetarian and meat is never offered to him, as depicted in the MLA ads.

Dias warned that unless MLA yanks off the offensive ad campaign and apologises, the global Catholic community would be compelled to boycott its products as “there are many alternatives available worldwide”. (IANS)

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Mary Magdalene’s Image Gets New Look in Modern Age

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Mary Magdalene
A picture of a mosaic of Mary Magdalene and Jesus at the Magdala center, on the Sea of Galilee in Migdal, March 27, 2018. VOA

If there’s a feminist figure from the Bible for the #MeToo era, it could very well be Mary Magdalene.

The major character in the life of Jesus was long maligned in the West and portrayed as a reformed former prostitute. But scholars have adopted a different approach more recently, viewing her as a strong, independent woman who supported Jesus financially and spiritually.

The New Testament tells how Jesus cast demons out of her. She then accompanied Jesus in his ministry around the Galilee, before witnessing his crucifixion, burial and resurrection in Jerusalem, which is being commemorated by Christians this week and next. The Roman Catholic Church and Western Christian churches observe Easter on Sunday, Eastern Orthodox Christians a week later.

Pope Francis took the biggest step yet to rehabilitate Mary Magdalene’s image by declaring a major feast day in her honor, June 22. His 2016 decree put the woman who first proclaimed Jesus’ resurrection on par with the liturgical celebrations of the male apostles.

ALSO READ: Exploring Jesus Christ’s journey in India before he became missionary-martyr of Sanatana Dharma in the West 

mary magdalene
“By doing this, he established the absolute equality of Mary Magdalene to the apostles, something that has never been done before and is also a point of no return” for women in the church, said Lucetta Scarrafia, editor of the Vatican-published Women Church World monthly magazine. Pixabay

For centuries, Western Christianity depicted Mary Magdalene as a former prostitute, a narrative that began in the sixth century. Pope Gregory the Great conflated Magdalene with an anonymous sinful woman mentioned in the chapter before she’s introduced in the Gospel of Luke.

Only in 1969 did the Catholic Church roll back centuries of labeling Mary Magdalene as such, stating she was distinct from the sinful woman mentioned in Luke. Eastern Orthodox Christians never depicted her as a prostitute.

Mary Magdalene was from a thriving fishing village on the Sea of Galilee named Magdala, which has been excavated extensively by archaeologists in recent decades.

The site is home to the oldest known synagogue in the Galilee, where a stone bearing the likeness of the Jewish Temple in Jerusalem was found, as well as a marketplace, ritual baths and fishing harbor. Marcela Zapata-Meza, the lead archaeologist at the site, has called it “the Israeli Pompeii.”

Modern scholars have adopted a different understanding of Mary Magdalene, and regard her as one of Jesus’ most prominent disciples, who stood by him to the end while his most devoted apostles did not.

ALSO READ: Jesus as Yogi: The art of deception and conversion by Christian missionaries in India

mary magdalene
Nonetheless, the image of Mary Magdalene as a licentious, sexualized woman has persisted in Western culture, including in “Jesus Christ Superstar” and “The Da Vinci Code.” Pixabay

“Historical tradition says she was a prostitute from Magdala,” said Jennifer Ristine, director of the Magdalena Institute at Magdala. “Reanalyzing that reputation that she had we can see she was probably a woman of greater social status, higher social status, a woman of wealth who accompanied Jesus as we see in Luke 8:2, helping Jesus and his disciples with her own resources.”

Cardinal Gianfranco Ravasi, the Vatican’s culture minister, said Mary Magdalene’s reputation was sullied by her depiction in art over the centuries.

“Art history made her become a prostitute, which is something that is not present in the Gospels,” he said, adding that she also has been portrayed as Jesus’ wife.

“It is important to find the real face of Mary Magdalene, who is a woman who represents the importance of the female aspect on the side of Christ,” he told The Associated Press at the Vatican.

The Gospel of Mary, an early Christian text, depicted her as a visionary who received secret revelations and knowledge from Jesus.

ALSO READ: Christmas: Birthday of Son of God or Sun God?

Claire Pfann, academic dean at the University of the Holy Land in Jerusalem, said Mary Magdalene must be seen for what she was: “An independent woman who has discretionary time and wealth from the city of Magdala, not identified by a father or a husband, whose life was dramatically restored, healed, changed by her encounter with this Jewish itinerant teacher and healer, Jesus of Nazareth.”

“It takes a long time for serious scholarship to trickle down to the popular level,” she added.

A new film on the life of Mary Magdalene, starring Rooney Mara in the title role, Joaquin Phoenix as Jesus and Chiwetel Ejiofor as Peter the Apostle, recasts her in that mold.

The film has been released in Europe and Australia. A release date for the United States has not been set, following the collapse of its original distributor, the Weinstein Co., after a series of sexual harassment and assault claims against founder Harvey Weinstein. The rash of allegations made against Weinstein spawned the global #MeToo movement.

Ristine said Mary Magdalene plays a critical role in the New Testament and carries an “essential pivotal message of Christianity.”

“Why is a woman there, giving testimony to that in a culture where woman are just not paid attention to, or not placed as witnesses?” Ristine asked. “Well, this speaks very strongly to women today, that the power of their witness, the power of their testimony to speak up for a truth, can have effects that ripple down through the centuries.” VOA