Sunday February 25, 2018
Home India ‘You Ne...

‘You Never Lamb Alone’: Indian Christians Raise Objections to Ad Campaign by Meat and Livestock Australia (MLA) Featuring Gods to Sell Meat

The advertisements feature Lord Ganesha, revered in India, Lord Buddha, Jesus Christ, Thor, Zeus and others seated at a table enjoying what is a sumptuous non-vegetarian feast

0
//
86
Meat and Livestock Australia MLA)
Unite Over The Meat More People Can Eat | You Never Lamb Alone advertisement by MLA. Youtube
Republish
Reprint

Mumbai, Sep 12, 2017: The Catholic Secular Forum (CSF) on Monday raised strong objections to a new Australian advertising campaign featuring revered Hindu and Christians gods and other mythical figures to ‘sell’ its red meat and meat products.

CSF Founder-General Secretary Joseph Dias said the latest advertising campaign by Meat and Livestock Australia (MLA) is “bad in taste and offensive to all” and sought boycott of MLA and a ban of their products.

The advertisements feature the elephant-headed God, Lord Ganesha, revered in India, Lord Buddha, Jesus Christ, Thor, Zeus and others seated at a table enjoying what is a sumptuous non-vegetarian feast.

The ads have reportedly made an oblique reference to Prophet Mohammed, who is not pictured but is heard excusing himself from the party through a mobile phone call since he has to pick-up a child from daycare.

What has hurt Christians is that the caricature of Jesus Christ who performs what is termed as a ‘reverse miracle’ by turning wine into water so a Grecian goddess, who is a ‘designated driver’ can drive home safely, Dias said.

“We have written to Minister for External Affairs Sushma Swaraj to take note of these ‘insensitive advertisements’ and raise the issue with the top authorities in Australia immediately. We also demand that MLA Chairman Michele Allan and MD Richard Norton withdraw the ads and tender an apology,” Dias told IANS.

Besides writing to Sushma Swaraj, the CSF has shot off emails to Australian Deputy High Commissioner in Mumbai Martin Huber, Indian High Commissioner to Australia Harinder Sidhu and other top officials raising serious objections to the MLA campaign.

“The CSF has always protested against commercial exploitation of religious figures for profit, irrespective of which religion the figures belong to. The MLA ads have hurt not only followers of different faiths, but atheists and agnostics all over,” Dias pointed out.

He termed the campaign as ‘culturally insensitive’ to vegans and communities like Hindus, Jains or Buddhists and said Lord Ganesha is a vegetarian and meat is never offered to him, as depicted in the MLA ads.

Dias warned that unless MLA yanks off the offensive ad campaign and apologises, the global Catholic community would be compelled to boycott its products as “there are many alternatives available worldwide”. (IANS)

Click here for reuse options!
Copyright 2017 NewsGram

Next Story

Delhi government employees to observe 5-minutes silence as protest every day

Following the allegation, the IAS Association on Tuesday took the decision that officers would not meet or talk even over the phone to the Chief Minister, his ministers or MLAs till Kejriwal apologised and took action

0
//
15
The alleged assault took place at the Chief Minister's residence on Monday midnight
The alleged assault took place at the Chief Minister's residence on Monday midnight. Wikimedia Commons
  • Delhi government employees will observe a five-minute silence outside their respective offices every working day
  • The decision is to observe the silent protest during lunch break
  • Both the alleged attackers — Amanatullah Khan and Prakash Jarwal — were sent to judicial custody for a day on Wednesday

Delhi government employees will observe a five-minute silence outside their respective offices every working day till steps are taken to “ensure their safety and dignity”, the IAS body said here on Thursday.

The decision to observe the silent protest during lunch break, came two days after Chief Secretary Anshu Prakash alleged that he was beaten up by two Aam Aadmi Party MLAs in the presence of Chief Minister Arvind Kejriwal.

The alleged assault took place at the Chief Minister’s residence on Monday midnight, where Prakash was summoned for an emergency meeting.

Following the allegation, the IAS Association on Tuesday took the decision that officers would not meet or talk even over the phone to the Chief Minister, his ministers or MLAs till Kejriwal apologised and took action.

Chief Secretary Anshu Prakash alleged that he was beaten up by Amanatullah Khan and one more party MLA.
Chief Secretary Anshu Prakash alleged that he was beaten up by Amanatullah Khan and one more party MLA. Wikimedia Commons

“The assault on the Chief Secretary has breached the faith of all government employees in the political executive of Delhi.

“The employees of Delhi Government and other organisations will observe a five-minute silence outside their respective offices to express their anguish over the breach of faith by the political executive,” IAS Association said in a statement.

Also Read: The assault on Chief Secretary exposes the double standards of AAP government

Both the alleged attackers — Amanatullah Khan and Prakash Jarwal — were sent to judicial custody for a day on Wednesday.

Their bail pleas will be taken up later on Thursday. (IANS)