Never miss a story

Get subscribed to our newsletter


×
A tabla is the most-used instrument for Indian classical music concerts and performances. Pixabay

By Siddhi Jain

Listening to music online might be the way forward, but it’s trickier when it comes to Indian classical music. A new digital initiative is taking the greats online, as well as the upcoming talent in the classical music space.


Coming 21 years after its physical concerts initiative, HCL Digital Concerts, which has held on its website four concerts since launch on World Music Day in June this year, is seeking to identify the next generation of Indian classical performing artistes. It plans to give a platform to 36 new artists over one year in classical, semi-classical, fusion, Sufi, Indi-pop and fusion-classical genres.

“This is a shift from analog to digital. When we were growing up as kids, first we had vinyl, then spool, cassettes, CDs and now it’s all completely in the virtual space and has come directly to the phone,” sitar maestro Purbayan Chatterjee, told IANSlife.

Along with Amaan and Ayaan Ali Bangash, Chatterjee is on the jury of HCL Digital Concerts, and helps screen through hundreds of applications the platform receives from Indian classical artistes.

Going by their data, each concert has been seen by an average of 25,000 people, with 5,000 live viewers and the bulk of the views coming within a month of the performance. Fifty per cent of their audience, in terms of age group, is aged 25-34, which is the older millennial, and 20 per cent viewers are over 50 years of age, Rohit Kaul, Head – HCL Concerts shared.


This new digital initiative aims at promoting Indian classical music online. Pixabay

“Tomorrow’s kids will have access to that material and repertoire. Digitization of music is very necessary from an archival point of view, and from the fact that its spreading out to the larger diaspora. A digital audience is also a global audience,” Chatterjee said.

The digital concerts, which happen every month, not only make available the content in a live form, but are accessible to watch in one’s own time till next month’s performance.

Full HCL Digital Concerts will be made available for longer term from January, IANSlife was told.

“The good thing is that you are actually populating the digital space with good quality classical content, so in a sense you’re digitising all music.”

Also Read- Google Announces New Prepaid Plans for YouTube Premium’s Music

Apart from being a performance platform, HCL will also support the artistes through capacity building programs and help them build a web presence.

With the promise of a nationwide audience at the very outset, the initiative hopes that more and more artistes will take to Indian classical music. The process involves all artistes applying on their portal in any of the six genres for free, submitting audio and video samples of their works, and getting screened. (IANS)


Popular

Rawpixel

Comforting Christmas cocktails help you enjoy the celebrations and get into the festive spirit.

By Olivia Sarkar
It's the holiday season, which means it's time to be merry! As the month of December approaches, we're all in a festive mindset. With Christmas just around the corner, there will be plenty of parties and get-togethers with friends and family.

Comforting Christmas cocktails help you enjoy the celebrations and get into the festive spirit. The Leela Palaces, Hotels, and Resorts offer distinctive cocktails ranging from Hot Toddies to Decadent Egg Nogs. Sit back and enjoy one martini at a time to make the festive season a little brighter.

Dirty Chai Eggnog:

Eggnog is a Christmas favorite that is accustomed to toasts for good health and prosperity. It is an American tradition that has spread around the world. Historically, it has been made using eggs, milk, and alcohol. Our culinary artists have given an Indian twist to this winter drink, making it quintessentially desi!



Recipe:

30 ml Bourbon
30 ml Baileys
90 ml Hot milk tea
Whole Spices
Sweet cream foam to top up

Garnish:
Cinnamon powder and star anise.

Keep Reading Show less
Unsplash

For the study, the team involved a small yet significant number of participants who took a probiotic capsule twice a day for six days and then took two days off. They then repeated the cycle.

Probiotics may significantly improve the symptoms of pregnancy-related nausea, vomiting and constipation, finds a new study.

The study, published in the journal Nutrients, showed that nausea hours (the number of hours participants felt nauseous) were reduced by 16 per cent, and the number of times they vomited was reduced by 33 per cent.

Keep Reading Show less