Monday, September 21, 2020
Home Business Indian Consumers In Tier-2 Cities Take Advantage Of Online Transactions: Report

Indian Consumers In Tier-2 Cities Take Advantage Of Online Transactions: Report

Indians in tier-2 cities more adept at online transactions

Indian consumers in Tier-2 cities are taking the most advantage of online transactions and they are ahead of consumers in metros and tier-1 cites when it comes to shopping, wallet transfers and booking tickets, revealed a new report on Wednesday.

Convenience and time-saving are the top motivators for making online transactions, said the report from cyber security company NortonLifeLock.

Consumers make the maximum online financial transactions for shopping (91 per cent) closely followed by bill payments (88 per cent).

“It is impressive to see that consumers in India are embracing the world of digital and choosing to access the Internet for various routine activities such as paying bills, transferring money, booking tickets and more,” Ritesh Chopra, Country Director, NortonLifeLock, India, said in a statement.

“However, it is more important than ever for consumers to be aware of potential risks and to stay vigilant while making transactions online. Cybercriminals are looking to take advantage of consumers who may be less security minded and distracted by the excitement of shopping online sales,” Chopra said.

City-based millennials engage in more financial transactions online than any other generation surveyed, the research showed.

Online transactions by consumer
Nearly seven in 10 Indian consumers making online transactions are willing to save their personal bank details on the websites they trust. Pixabay

The research showed that nearly seven in 10 Indian consumers making financial transactions online are willing to save their personal bank details on the websites they trust, while more than 8 in 10 think financial fraud and data theft are the biggest threat to online banking, said a report on Wednesday.

NortonLifeLock, however, warned that consumers should only use sites that they know and trust or have been recommended by people they know.

“Phony shopping sites can be hard to tell apart from the genuine ones, and even legitimate sites can be hijacked. Check the site address carefully for subtle differences, like minor errors in spelling or grammar,” said the company.

While digital wallets are seeing an increase in uptake, only 69 per cent of Indian respondents reported engaging in wallet transfers, said the report.

Also Read- Only 3% Indian Digital Marketers Calculate ROI Correctly: LinkedIn

Further, the report revealed that the respondent women are ahead of men when it comes to their awareness of data collection through cookies and the use of search results for marketing purposes.

The findings are based on an online survey of over 1,500 city-dwelling adults in India. (IANS)



Most Popular

Ketogenic Diet May Reduce Risk of Alzheimer’s Disease

Eating healthy, low calorie food could help fight the fungi in the gut and thus reduce the risk of dementia among senior citizens, doctors...

45% of the Top 100 Google Searches Related to Travel Amid Pandemic

After living months in isolation during the pandemic, the travel bug has hit millions of people and according to Google, 45 per cent of...

Bollywood Kills, Sexually Abuses: Debates Parliament

Bollywood kills, Bollywood sexually abuses', were some of the allegations that resonated in the Parliament House complex on Monday. BJP Rajya Sabha member Roopa Ganguly,...

This Breast Cancer Drug May Help Prostate Cancer Patients

A drug used to treat breast and ovarian cancer can extend the lives of some men with prostate cancer, showed results of a major...

Let’s Celebrate World Alzheimer’s Day!

World Alzheimer's Day is observed every year on September 21. The Alzheimer's disease is seen in people especially after 65 years of age where...

Breathing: One of the Most Common Ways by Which Coronavirus is Spread

As the United States nears 200,000 deaths from COVID-19, the Centers for Disease Control and Prevention updated its guidelines to add breathing to the...

Bevli Has An Infectious Enthusiasm Towards Plogging

When eco-fitness enthusiast Ripu Daman Bevli started to pick trash off the streets alongside his jogging regimen, a few years ago, people would curiously...

The Mode Of Imparting Education Leads Educators To Fend For Themselves: Innovator Krishna

Gaps in universality of the mode of imparting education often leads educators to fend for themselves and figure out things on their own, says...

Recent Comments