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88% Indian Customers Use Mobile Devices For Online Payment

About 88% of consumers in India use their mobile phones for online payment

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Online payment
About 88% of Indian consumers prefer to use their mobile phones for online payment. Pixabay

Around 88 per cent Indian consumers use mobile devices for online payment, according to a joint report by PayPal and IPSOS.

The report further said that bill payments and fashion are the key sectors where app purchases take place and over half the volume of online sales is made through in-app purchases. Around 51 per cent of online sales volume has been made via in-app purchases, it added.

“88 per cent of the surveyed Indians use a mobile device to make payments, way above the global average of 71 per cent,” the report said on Friday.

Online payment through mobiles
81 per cent of the merchants in India are optimised to accept online payments made through mobile. Pixabay

The report is part of a global survey carried out during 23 July and 25 August, 2019.

‘PayPal the IPSOS mCommerce Report’ also said that 81 per cent of the merchants in India are optimised to accept mobile payments to meet the growing demand and responding to consumer preferences, against the the global average of 63 per cent merchants.

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As per the report, social commerce adoption has been increasing in India with about 57 per cent of the consumers having made purchased through this channel in the past six months, with over half of them doing so weekly. (IANS)

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60% Indians Do Not Wear Right Shoes to Gym: Reebok

Sixty five per cent of people in India are aware about the difference between a running and training shoe

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Gym shoes
71% of women use same shoes for running as gym, while overall atleast 40% use separate pair for gym from running. Pixabay

Sixty five per cent of people in India are aware about the difference between a running and training shoe, yet when asked close to 60 per cent of those people do not wear the right shoes to the gym, says a new survey by fitness brand Reebok.

The survey shows that more than 80 per cent people workout at least every alternate day. However, only 73 per cent of that set own specific shoes for gym.

71% of women use same shoes for running as gym, while overall atleast 40% use separate pair for gym from running, it says.

Gym shoes
In an effort to better understand the fitness consumer, Reebok rolled out a survey to understand the awareness amongst consumers about the right shoes that should be worn to the gym. Pixabay

Women were more likely to spurge on shoes in 1k-5k category. However, men were more likely to buy shoes frequently than women, says the survey.

In an effort to better understand the fitness consumer, the brand rolled out a survey to understand the awareness amongst consumers about the right shoes that should be worn to the gym. It was conducted on consumers across Delhi, Mumbai and Bangalore.

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The survey revealed that men tend to buy shoes more frequently than women, and when women do buy shoes, it is in the range of 1K- 5K. If you are one of those gym goers who splurge on their shoes, you are a part of a mere 6 per cent of the total universe.

Industry experts have agreed that wearing the right gear is as important as the workout itself. However, the survey brought out an alarming truth that close to 40 per cent of people are unaware about the difference between running and training shoes. (IANS)