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By Nishant Arora
India has just started to see a significant Cloud adoption by the enterprises and the Amazon Web Services (AWS), the Cloud arm of retail giant Amazon, is fast bringing in new services and capabilities to help both the existing customer base and new customers solve all sorts of fresh problems deliver enhanced experiences, a top company executive said here on Tuesday.
The company launched AWS Asia Pacific (Mumbai) Region with two availability zones in 2016 and has seen stupendous growth in adding new customers in the region.
“Over the last few years, we have brought an ever-expanding set of capabilities to our customers in India across industries – enterprises, governments and start-ups.
“In areas like Machine Learning (ML), data analytics, edge computing, services and so on, there’s still so much to do and we are right on it. There are still so many new opportunities for us to help organisations leverage the power of AWS Cloud,” Ed Lenta, Managing Director, Asia Pacific, AWS, told IANS.
The Indian enterprises — be it banking, insurance, e-commerce – are fast adopting Public Cloud and AWS platforms based on certain New-Age mantras that are adhering to.
“The first thing is a bold and compelling vision and a senior executive within that company who not only subscribes to that vision but also understands the importance of technology in that vision,” said Lenta on the sidelines of the two-day AWS India Summit here that kicked off on Tuesday.
Next is to accept new organisational structures, build modern teams and adopt modern technology and architecture to support all of that.
“I would say that more and more, I’m starting to see that here in the Indian context,” noted Lenta who manages AWS operations across more than 20 countries.
AWS saw sales surge 41 per cent from the prior year to $7.7 billion in the first quarter of 2019. AWS accounted for about 13 per cent of Amazon’s total revenue for the quarter and Asia-Pacific market is the next big engine of growth for the company.
“As you witness an increased enterprise adoption across India, our partners in the country are going to be massively important constituents for us,” said Lenta.
On a question about data residency concerns among Indian enterprises, he said that wherever we deploy our infrastructure, we allow customers to own their data.
“To make the decision about where their data is going to reside, that’s been something been consistently important to us and our customers. You’re not going to see any change in that from AWS. Customers own the data along with the right where it has to be stored.
“In our Mumbai Cloud region, customers are in full control of whether they decided to have their data to reside in India or not. That’s a great choice for them to have,” Lenta told IANS.
AWS has been investing in India for a long time now. Today, AWS Cloud is being used by several active customers for various applications, including website hosting, big data analytics, ML/AI, Internet of Things (IoT), mobile applications and run mission-critical business applications.
The AWS customers’ list includes HDFC Life, Ashok Leyland, Aditya Birla Finance, MakeMyTrip, redBus, L&T Infotech and several others.
“We are in India for an extremely long term. We are addressing all market segments here — irrespective of whether you’re thinking about the enterprise market, the government market or even startups where we see the investment from venture capitalists and angel investors is actually increasing year over year in the country,” Lenta emphasised. (IANS)
What Is Bullying?
Bullying is a pattern of recurrent aggressive behavior in which one person (or a group of individuals) in a position of authority intentionally intimidate or abuse another individual to cause bodily or emotional harm to that other. Bullying may take place in either a physical or verbal manner. Bullied individuals, as well as those who bully others, may have long-term repercussions.
Bullying may occur anywhere, at any time, in person or online (cyberbullying), and can take many forms, including verbal, physical, and social. Bullies utilize their position of power — such as physical strength, knowledge of something embarrassing, or popularity — to exert control over or damage other people. Many people assume that bullying occurs solely during childhood; nevertheless, bullying does not necessarily stop after a person reaches the age of adulthood.
Bullies in adulthood can take the form of a threatening boss or colleague, a controlling partner, a relative, or any other type of person. Even in our personal and professional lives, we sometimes encounter adult bullies who can be harmful to our mental well-being.
Bullied individuals, as well as those who bully others, may have long-term repercussions. | Photo by Unsplash
How To Deal With An Adult Bully?
For obvious reasons, adult bullying can be a painful and challenging experience for anybody who finds themselves on the receiving end of such behavior. Knowing how to deal with the antics of a bully properly, on the other hand, may help you learn, develop, and feel better levels of confidence. When you find yourself in this scenario, one of the most crucial things to remember is that you must not exhibit the bully any signs of fear. This might be difficult, depending on the sort of bully you are dealing with, but bullies enjoy fear, encouraging them to continue with their terrible conduct.
Maintaining a sense of connection with other people while dealing with bullying is quite essential. Bullies usually see alone persons as easier targets since they have a smaller support network to challenge them.
Courage and a support network are significant advantages; but, reporting the bully is also an excellent line of action. Contrary to common opinion, just ignoring a bully does not always prompt them to cease their behavior. Adult bullies of all kinds often interpret being ignored as a sign of weakness, encouraging them to continue bullying. If someone is bullying you, don't be scared to speak out and report the individual.
No one can make you feel inferior without your consent ~Eleanor Roosevelt
Keywords: mental health, bullying, bully, bullied, courage, abuse, harass, support, cyberbully
Silver and gold have always been preferred when it comes to wearing jewellery. Right from the times of monarchy in India, wealth and riches have been associated with wearing gold and silver for the various properties they have. Copper is a metal that has always been worn by the poor. It is not a metal that carries a significant association with health or wealth, but wearing at least one article of copper is extremely beneficial for health.
Copper is a reddish-brown metal that cannot be worn on its own. It has to be worn in the form of an alloy to prevent a reaction. Copper oxidizes in air and forms a green layer on it when exposed, much like the Statue of Liberty. Usually, bangles, chains, or rings of copper always have brass and traces of silver in them which helps with stabilizing its reactivity.
Wearing copper with stones in it looks very aesthetic, but copper is not durable enough to hold the stones, which is why it is fashioned into elaborate designs and sold. Copper is very malleable, and over time, the bangle or ring will take the shape of the wearer's hand or finger.
A copper ring Image source: Wikimedia commons
Jewellery made out of copper can be an excellent health indicator. Copper helps metabolize bodily functions faster, and the wearer experiences relief from indigestion. It also soothes joint pain, headaches, and arthritis. Using copper utensils also aids those with deficiencies. Since copper is absorbed slowly into the body, there is no fear of causing any kind of imbalance.
Sometimes copper leaves a greenish tinge on the skin. This happens when it oxidizes with sweat. This stain can be washed away with soap and water, but the fact that it appears is noteworthy. It is an indicator of too much acidity in the body. Greenish skin appears when the wearer's diet includes too much meat or acidic foods.
Copper might not be a very attractive metal, but wearing it has a lot of benefits for the health. It regulates metabolism, assimilation, and indicates health. It is definitely a good idea to wear copper jewellery at least once in a while.
Keywords: Copper jewellery, Copper is a health indicator, Metabolism, Oxidation, Benefits of copper
By Md Waquar Haider
When popular smartphone brands like Xiaomi and realme entered the laptop market in India last year, they were expected to shake the existing giants, specifically under the Rs 50,000 category. However, chip shortage and supply crunch have somewhat dented their plans to make a significant mark to date. According to industry experts, the issue with smartphone makers entering the laptop category is two-fold. The first one is a massive supply crunch in the laptop component market and only big brands are able to get volume and supplies.
The other factor is that the traditional players are very strong in the consumer laptop market. Top 3 players control more than 70 per cent of the market and strong portfolio, distribution, and channel reach as well as brand marketing has helped them massively. "New brands can surely make a dent in the consumer laptop market but are challenged by supply issues right now. Watch out for them in 2022 as and when supply situation eases up," Navkendar Singh, Research Director, Client Devices & IPDS, IDC India told IANS.
Dominated by HP Inc, Lenovo and Dell, the traditional PC market (inclusive of desktops, notebooks, and workstations) in India continued to be robust as the shipments grew by 50.5 per cent year-over-year (YoY) in the second quarter (Q2), according to IDC. Notebook PCs continue to hold more than three-fourth share in the overall category and grew 49.9 per cent YoY in 2Q21, reporting a fourth consecutive quarter with over 2 million units. Desktops also indicated a recovery as shipments grew 52.3 per cent YoY after recording the lowest shipments of the decade in 2Q20.
According to Prabhu Ram, Head, Industry Intelligence Group, CMR, driven by the pandemic and the associated accelerated pivot to remote work, learn and unwind culture, PCs have been witnessing heightened demand. "Despite the current supply chain constraints, PCs are here to stay in the new never normal. In the run-up to the festive season, established PC market leaders will continue to leverage their brand salience and gain market share," Ram told IANS.
According to industry experts, the issue with smartphone makers entering the laptop category is two-fold. | Photo by Manuel on Unsplash
"On the other hand, there is a niche market for those new market entrants that are able to differentiate themselves from the competition in terms of features and value. "Alongside, they would need to back it with strong brand messaging to create awareness and recall amongst the target consumers," Ram added.
HP maintained its lead in the India PC market with a 33.6 per cent share as its shipments grew 54.2 per cent annually. Dell Technologies continued to hold the second position with a 22.1 per cent share and an impressive 86.1 per cent YoY growth in 2Q21. Lenovo maintained the third position with a share of 17.8 per cent in 2Q21.
Arvind Suraj, Research Fellow, Jawaharlal Nehru University (JNU), said that there is always a trust issue with new brands. "You won't buy a laptop in 6 or 7 months just like smartphones. In this case, we often go for existing players. Brands like Lenovo, HP, ASUS and Acer have already gained our trust," he said. (IANS/ MBI)
Keywords: Chip, shortage, laptop, market, India, Xiaomi, hp, dell, brands