Never miss a story

Get subscribed to our newsletter


×
To get ahead in the fast-changing tech industry, Samsung said it will expand investment in burgeoning tech segments to propel growth. Wikimedia Commons

Millennials are our core target audience because they understand advanced technology which drive us to push the envelope and bring out devices with top-notch specifications, a top Samsung executive said here on Friday.

Focused on the millennials, the company said it sold two million phones in its mid-price segment Galaxy A series in India in just 40 days starting March this year, earning a revenue of $500 million.


“Millennials are a very important constituent for us which constitute over 34 per cent of India’s population. Nearly 70 per cent of the total household income being generated in the country are contributed by them.

“About 80 per cent of the collective Internet usage in the country comes from the Gen Z. They understand the technology so we are more than eager to meet their standards,” Ranjivjit Singh, Chief Marketing Officer and Senior Vice President-Mobile Business, Samsung India told IANS.

Earlier this year, the company launched ‘M’ series smartphones aimed specifically at the millennials, which, according to the company, sold out immediately as soon as they were on sale on Amazon.in.

“Our millennials thankfully recognise many of the world’s-first innovations that we have brought in our premium Galaxy S10 series,” Singh noted.


Samsung also opened up its own voice-based assistant Bixby, allowing third party developers to build functionalities for the Artificial Intelligence (AI) assistant.

In a bid to cater to younger Indians, the company has launched a video-based campaign called “Ready India, Action”.

As part of the campaign, participants are invited to record and share videos of their version of real India on Instagram with specific hashtags. The user-generated videos would then be shared on a Samsung India microsite.

Riding on the success of Galaxy S10 series, Samsung India saw a massive jump in market share in the premium smartphone segment in the first quarter of 2019 — clocking 68.9 per cent market share (by volume) and 65.9 per cent (by value).

Also Read- Social Media Giant Facebook Sues South Korean Firm Over Data Misuse

In the month of March alone, the company clocked 76.5 per cent market share (by volume) and 77 per cent (by value) in the over-Rs 30,000 price segment in the country.

After losing out to Chinese smartphone maker OnePlus for three quarters in a row, Samsung regained the top spot in the Indian premium smartphone segment in the first quarter of 2019, said Counterpoint Research.

The company is working hard on building millennial-friendly capabilities like “Live Casting” in its devices, said Singh. (IANS)


Popular

VOA

Japan's former Princess Mako, the elder daughter of Crown Prince Akishino and Crown Princess Kiko, and her husband Kei Komuro, look at each other during a press conference to announce their marriage at a hotel in Tokyo, Japan, Oct. 26, 2021

The niece of Japanese Emperor Naruhito, Princess Mako, married a commoner Tuesday, relinquishing her royal status following a heavily scrutinized, controversial four-year engagement.

The Japanese Imperial Household Agency issued a statement announcing the marriage of Mako to Kei Komuro, both 30 years old.

Keep Reading Show less
VOA

This photo provided by the U.S. Attorney's Office for Utah shows fentanyl-laced fake oxycodone pills collected during an investigation

WASHINGTON — U.S. federal law enforcement agencies and Europol announced dozens of arrests to break up a global operation that sold illegal drugs using a shadowy realm of the internet.

At a Department of Justice news conference Tuesday in Washington, officials said they arrested 150 people for allegedly selling illicit drugs, including fake prescription opioids and cocaine, over the so-called darknet. Those charged are alleged to have carried out tens of thousands of illegal sales using a part of the internet that is accessible only by using specialized anonymity tools.

Keep Reading Show less
Photo by Benjamin Dada on Unsplash

Currently, when users set up WhatsApp Pay in India, the service only verifies the phone number linked to your bank account to enable UPI-based transactions

Facebook-owned WhatsApp may soon ask users to verify their identity to make payments on the platform. According to XDA Developers, new strings spotted in the latest WhatsApp beta release suggest that the messenger will require users to upload verification documents to continue using payments on WhatsApp. Currently, when users set up WhatsApp Pay in India, the service only verifies the phone number linked to your bank account to enable UPI-based transactions. In Brazil, the messenger uses Facebook Pay to validate users' credit or debit cards to facilitate payments.

At the moment, the service doesn't require users to submit any identity verification documents to make payments. However, that might change soon, the report said. WhatsApp v2.21.22.6 beta includes a few new strings which suggest that users might have to submit identity verification documents to continue using payments.

The identity verification might be limited to those who use WhatsApp Pay to receive payments for their businesses. UPI-based apps, like Google Pay, PhonePe and even WhatsApp Pay don't require users to submit any documents to transfer or receive money. However, wallet apps like PayTM do ask for KYC verification as per RBI guidelines.

WhatsApp is yet to make an official announcement regarding this change. Since the new strings have just made their way to the beta version, it might be a while before the company reveals any details, the report said. (IANS/ MBI)


Keep reading... Show less